Digital media Audience in Canada
Digital media has an estimated audience of 6,147,267 people in Canada. 48.0% are female, 52.0% are male, average age 42.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Radio, Innovation, Tabloid (newspaper format), Virtual reality, Convenience store.
The average Digital media fan in Canada is 42.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Radio, Innovation, Tabloid (newspaper format), with strongest over-indexing on Radio (1.59× the country average). Demographically, the Digital media audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Digital media fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.0 |
| Estimated audience size | 6,147,267 |
Audience persona
The typical Digital media fan in Canada is balanced, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Radio.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,573,652 | 1.78× |
| British Columbia | 1,302,350 | 1.42× |
| Quebec | 1,069,236 | 0.73× |
| Alberta | 733,284 | 0.97× |
| Manitoba | 223,166 | 0.97× |
| Saskatchewan | 183,511 | 0.94× |
| Nova Scotia | 169,800 | 0.93× |
| New Brunswick | 135,382 | 0.95× |
| Newfoundland and Labrador | 90,745 | 0.97× |
| Prince Edward Island | 32,303 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio | 1.59× | Technology & Electronics |
| Innovation | 1.69× | Business & Career |
| Tabloid (newspaper format) | 2.05× | Literature |
| Virtual reality | 1.66× | Technology & Electronics |
| Convenience store | 1.53× | Food & Beverages |
| Tom Cruise | 1.63× | Movies & TV |
| Hypermarket | 1.59× | Shopping |
| Non-alcoholic beverage | 1.76× | Food & Beverages |
| Bored Panda | 1.82× | Internet & Social Media |
| Pay television | 1.51× | Movies & TV |
| Air pollution | 1.55× | Health |
| Fanatics | 2.13× | Fashion & Accessoires |
| Mineral water | 1.53× | Food & Beverages |
| Sandra Bullock | 1.59× | Movies & TV |
| Late-night talk show | 1.53× | Movies & TV |
| Vegas Golden Knights | 1.54× | Sports |
| Italo disco | 2.59× | Music & Radio |
| Handball | 1.56× | Sports |
| Tampa Bay Rays | 1.9× | Sports |
| Valentino | 1.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
| Career Orientation | POWER | 1.19 |
| Spirituality | BALANCE | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
See Digital media audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Digital media have in Canada?
Digital media has an estimated audience of 6,147,267 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Digital media fans?
48.0% of Digital media fans are female, 52.0% are male, with an average age of 42.0 years.
Which brands do Digital media fans like most?
Digital media fans show strongest brand affinity for Radio (1.59×), Innovation (1.69×), and Tabloid (newspaper format) (2.05×) over the country average.
Where do Digital media fans live in Canada?
Digital media fans in Canada are most concentrated in Ontario (reach 4,573,652), British Columbia (reach 1,302,350), and Quebec (reach 1,069,236). These three regions account for the largest share of the active audience.
What other brands do Digital media fans also like?
Beyond Digital media itself, the audience over-indexes on Innovation (1.69×), Tabloid (newspaper format) (2.05×), Virtual reality (1.66×), and Convenience store (1.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.