Digital media Audience in Italy
Digital media has an estimated audience of 13,034,091 people in Italy. 48.1% are female, 51.9% are male, average age 43.7. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Digital media fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Digital media audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Digital media fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 43.7 |
| Estimated audience size | 13,034,091 |
Audience persona
The typical Digital media fan in Italy is balanced, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,762,767 | 0.77× |
| Lazio | 1,111,978 | 0.7× |
| Veneto | 921,221 | 0.89× |
| Campania | 727,467 | 0.5× |
| Sicilia | 620,640 | 0.55× |
| Piedmont | 595,670 | 0.62× |
| Tuscany | 541,101 | 0.63× |
| Emilia-Romagna | 539,601 | 0.51× |
| Calabria | 416,730 | 1.04× |
| Puglia | 413,527 | 0.46× |
| Basilicata | 372,312 | 3.13× |
| Umbria | 362,609 | 1.72× |
| Sardinia | 355,506 | 0.97× |
| Abruzzo | 334,655 | 1.17× |
| Trentino-Alto Adige/Südtirol | 325,346 | 1.32× |
| Liguria | 321,057 | 0.88× |
| Friuli-Venezia Giulia | 302,529 | 1.23× |
| Marche | 301,776 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Need for Security | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Mindfulness | BALANCE | 1.03 |
| Extroversion | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
See Digital media audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Digital media have in Italy?
Digital media has an estimated audience of 13,034,091 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Digital media fans?
48.1% of Digital media fans are female, 51.9% are male, with an average age of 43.7 years.
Which brands do Digital media fans like most?
Digital media fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Digital media fans live in Italy?
Digital media fans in Italy are most concentrated in Lombardy (reach 1,762,767), Lazio (reach 1,111,978), and Veneto (reach 921,221). These three regions account for the largest share of the active audience.
What other brands do Digital media fans also like?
Beyond Digital media itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.