Digital media Audience in France
Digital media has an estimated audience of 6,856,636 people in France. 45.5% are female, 54.5% are male, average age 42.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Tinder, Kitchen garden, Google News, Crédit Mutuel, Google Photos.
The average Digital media fan in France is 42.7 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Tinder, Kitchen garden, Google News, with strongest over-indexing on Tinder (5.9× the country average). Demographically, the Digital media audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Digital media fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 42.7 |
| Estimated audience size | 6,856,636 |
Audience persona
The typical Digital media fan in France is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,738,984 | 1.42× |
| Auvergne-Rhône-Alpes | 855,320 | 1.06× |
| Provence-Alpes-Côte d'Azur | 544,764 | 1.07× |
| Hauts-de-France | 365,823 | 0.61× |
| Nouvelle-Aquitaine | 350,914 | 0.58× |
| Grand Est | 336,477 | 0.61× |
| Occitanie | 305,177 | 0.52× |
| Pays de la Loire | 246,520 | 0.65× |
| Normandy | 217,885 | 0.65× |
| Bourgogne-Franche-Comté | 206,198 | 0.74× |
| Brittany | 204,748 | 0.61× |
| Centre-Val de Loire | 188,216 | 0.73× |
| Corsica | 128,073 | 3.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 5.9× | Internet & Social Media |
| Kitchen garden | 5.8× | Home & Garden |
| Google News | 2.44× | News |
| Crédit Mutuel | 2.43× | Business & Career |
| Google Photos | 4.83× | Technology & Electronics |
| Permanent residency | 3.91× | Business & Career |
| Free Mobile | 2.12× | Technology & Electronics |
| Dentistry | 5.26× | Business & Career |
| Happiness | 1.69× | Health |
| Spas | 1.68× | Beauty & Wellness |
| Orange | 1.62× | Technology & Electronics |
| RC Lens | 2.22× | Sports |
| Germany | 2.01× | Travel & Leisure |
| Pajamas | 3.35× | Fashion & Accessoires |
| Public administration | 5.41× | Business & Career |
| Recreation | 1.65× | Travel & Leisure |
| Conforama | 1.59× | Home & Garden |
| Google Drive | 1.85× | Technology & Electronics |
| Foot Mercato | 1.8× | Sports |
| Vueling | 3.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.26 |
| Mindfulness | BALANCE | 1.53 |
| Extroversion | THRILL | 1.32 |
| Need for Security | CONSERVATISM | 1.25 |
| Spirituality | BALANCE | 1.18 |
| Individualism | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
See Digital media audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Digital media have in France?
Digital media has an estimated audience of 6,856,636 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Digital media fans?
45.5% of Digital media fans are female, 54.5% are male, with an average age of 42.7 years.
Which brands do Digital media fans like most?
Digital media fans show strongest brand affinity for Tinder (5.9×), Kitchen garden (5.8×), and Google News (2.44×) over the country average.
Where do Digital media fans live in France?
Digital media fans in France are most concentrated in Île-de-France (reach 1,738,984), Auvergne-Rhône-Alpes (reach 855,320), and Provence-Alpes-Côte d'Azur (reach 544,764). These three regions account for the largest share of the active audience.
What other brands do Digital media fans also like?
Beyond Digital media itself, the audience over-indexes on Kitchen garden (5.8×), Google News (2.44×), Crédit Mutuel (2.43×), and Google Photos (4.83×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.