A data profile of the people who buy, follow and care about Digital media in France — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 6,856,636 people in France.
The average Digital media fan in France is 42.7 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Kitchen garden, Broadcasting of sports events, with strongest over-indexing on Love & Sex (275.17× the country average).
Demographically, the Digital media audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Digital media fan in France is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Digital media profile in France.
45.5% are female, 54.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 42.7 |
| Estimated audience size | 6,856,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Digital media audience comes from France.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Digital media audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~40K | 1.30× | |
| 02 | Île-de-France | ~1.5M | 1.28× | |
| 03 | Auvergne-Rhône-Alpes | ~800K | 1.02× | |
| 04 | Provence-Alpes-Côte d'Azur | ~500K | 1.02× | |
| 05 | Bourgogne-Franche-Comté | ~300K | 0.97× | |
| 06 | Centre-Val de Loire | ~300K | 0.97× | |
| 07 | Normandy | ~300K | 0.96× | |
| 08 | Pays de la Loire | ~400K | 0.95× | |
| 09 | Brittany | ~300K | 0.95× | |
| 10 | Grand Est | ~500K | 0.93× | |
| 11 | Hauts-de-France | ~600K | 0.92× | |
| 12 | Nouvelle-Aquitaine | ~600K | 0.91× | |
| 13 | Occitanie | ~500K | 0.91× |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 275.17× | ||
| 02 | Selfridges | Shopping | 127.19× | ||
| 03 | Kitchen garden | Home & Garden | 21.16× | ||
| 04 | Broadcasting of sports events | Movies & TV | 19.46× | ||
| 05 | Dentistry | Business & Career | 18.82× | ||
| 06 | Christmas Gift | Kids & Family | 18.18× | ||
| 07 | Christmas tree | Kids & Family | 17.31× | ||
| 08 | Zoom lens | Technology & Electronics | 11.23× | ||
| 09 | Doctor of Medicine | Business & Career | 11.15× | ||
| 10 | Sexology | Kids & Family | 10.02× | ||
| 11 | Girl power | Politics & Society | 9.65× | ||
| 12 | New Testament | Politics & Society | 8.56× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.03× | ||
| 14 | Breast Cancer awareness | Health | 7.49× | ||
| 15 | Hormone | Health | 7.03× | ||
| 16 | Improvisation | Music & Radio | 6.75× | ||
| 17 | Sustainable products | Politics & Society | 6.18× | ||
| 18 | Internet & Social Media | 1.72× | |||
| 19 | Google Drive | Technology & Electronics | 1.71× | ||
| 20 | Indeed.com | Business & Career | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.59× | |
| Mindfulness | BALANCE | 1.95× | |
| Spirituality | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.76× | |
| Community Orientation | OPEN | 0.80× |
Digital media has an estimated audience of 6,856,636 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.5% of Digital media fans are female, 54.5% are male, with an average age of 42.7 years.
Digital media fans show strongest brand affinity for Love & Sex (275.17×), Kitchen garden (21.16×), and Broadcasting of sports events (19.46×) over the country average.
Digital media fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Digital media itself, the audience over-indexes on Kitchen garden (21.16×), Broadcasting of sports events (19.46×), Dentistry (18.82×), and Christmas Gift (18.18×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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