A data profile of the people who buy, follow and care about Digital media in India — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 18,433,532 people in India.
Digital media has an estimated audience of 18,433,532 people in India. 24.1% are female, 75.9% are male, average age 32.6. Top brand affinities: Videography, Instant messaging, Wikipedia, Young's, Real property.
Top brand affinities include Videography, Instant messaging, Wikipedia, with strongest over-indexing on Videography (2.82× the country average).
Demographically, the Digital media audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Digital media fan in India is more male, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Digital media profile in India.
24.1% are female, 75.9% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 32.6 |
| Estimated audience size | 18,433,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Digital media audience comes from India.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.82× | ||
| 02 | Real property | Home & Garden | 2.24× | ||
| 03 | Young's | Food & Beverages | 1.91× | ||
| 04 | Monarchy | Politics & Society | 1.80× | ||
| 05 | Wikipedia | Internet & Social Media | 1.75× | ||
| 06 | Hindustan | Politics & Society | 1.72× | ||
| 07 | Anthropology | Business & Career | 1.66× | ||
| 08 | Movie theater | Movies & TV | 1.66× | ||
| 09 | OnePlus | Technology & Electronics | 1.65× | ||
| 10 | Democracy | Politics & Society | 1.65× | ||
| 11 | Wattpad | Internet & Social Media | 1.62× | ||
| 12 | Knitting | Home & Garden | 1.57× | ||
| 13 | Crossword | Games | 1.56× | ||
| 14 | Donation | Business & Career | 1.56× | ||
| 15 | Philanthropy | Arts & Culture | 1.54× | ||
| 16 | Freelancer | Business & Career | 1.54× | ||
| 17 | Tom Cruise | Movies & TV | 1.54× | ||
| 18 | Kashmir | Fashion & Accessoires | 1.53× | ||
| 19 | Mixed martial arts | Sports | 1.52× | ||
| 20 | Instant messaging | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.23× | |
| Career Orientation | POWER | 1.20× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.82× | |
| Tradition | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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