A data profile of the people who buy, follow and care about Digital media in Netherlands — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 2,000,461 people in Netherlands.
The average Digital media fan in Netherlands is 44.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.79× the country average).
Demographically, the Digital media audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Digital media fan in Netherlands is balanced, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Digital media profile in Netherlands.
46.3% are female, 53.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 44.5 |
| Estimated audience size | 2,000,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Digital media audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Digital media audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.08× | |
| 02 | Zeeland | ~50K | 1.08× | |
| 03 | Drenthe | ~70K | 1.06× | |
| 04 | North Holland | ~400K | 1.02× | |
| 05 | Friesland | ~80K | 1.02× | |
| 06 | Groningen | ~70K | 1.00× | |
| 07 | Limburg | ~100K | 0.98× | |
| 08 | Overijssel | ~100K | 0.97× | |
| 09 | Utrecht | ~100K | 0.94× | |
| 10 | Gelderland | ~200K | 0.93× | |
| 11 | Zuid-Holland | ~400K | 0.92× | |
| 12 | North Brabant | ~300K | 0.92× |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 2.50× | ||
| 02 | Innovation | Business & Career | 2.14× | ||
| 03 | Mixed martial arts | Sports | 1.88× | ||
| 04 | Internet & Social Media | 1.87× | |||
| 05 | Video hosting service | Technology & Electronics | 1.87× | ||
| 06 | Cruises | Travel & Leisure | 1.85× | ||
| 07 | Canada | Travel & Leisure | 1.83× | ||
| 08 | Wikipedia | Internet & Social Media | 1.83× | ||
| 09 | Viral video | Internet & Social Media | 1.83× | ||
| 10 | Rabobank | Business & Career | 1.80× | ||
| 11 | Charity and causes | Business & Career | 1.80× | ||
| 12 | Radio | Technology & Electronics | 1.80× | ||
| 13 | Jumbo (supermarket) | Shopping | 1.79× | ||
| 14 | Hair products | Beauty & Wellness | 1.76× | ||
| 15 | Online newspaper | News | 1.64× | ||
| 16 | Italian cuisine | Food & Beverages | 1.64× | ||
| 17 | TUI | Travel & Leisure | 1.62× | ||
| 18 | Hornbach | Shopping | 1.59× | ||
| 19 | Black Friday (shopping) | Shopping | 1.58× | ||
| 20 | Current events | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Tradition | CONSERVATISM | 1.56× | |
| Spirituality | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.77× | |
| DIY Mentality | THRILL | 0.82× |
Digital media has an estimated audience of 2,000,461 people in Netherlands, concentrated in Zuid-Holland and North Holland.
46.3% of Digital media fans are female, 53.7% are male, with an average age of 44.5 years.
Digital media fans show strongest brand affinity for Jumbo (supermarket) (1.79×), Rabobank (1.8×), and WhatsApp (1.87×) over the country average.
Digital media fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Digital media itself, the audience over-indexes on Rabobank (1.8×), WhatsApp (1.87×), Canada (1.83×), and Hornbach (1.59×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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