Digital media Audience in Germany
Digital media has an estimated audience of 7,692,222 people in Germany. 45.4% are female, 54.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Progressive rock, Urban horticulture, Este, Veneto, Snow White (Fables).
The average Digital media fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Progressive rock, Urban horticulture, with strongest over-indexing on Stradivarius (1.64× the country average). Demographically, the Digital media audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Digital media fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 40.7 |
| Estimated audience size | 7,692,222 |
Audience persona
The typical Digital media fan in Germany is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,663,562 | 0.99× |
| Bayern | 1,428,104 | 1.15× |
| Baden-Württemberg | 1,130,716 | 1.08× |
| Niedersachsen | 743,549 | 1× |
| Hessen | 532,036 | 0.91× |
| Sachsen | 464,030 | 1.23× |
| Rheinland-Pfalz | 376,434 | 0.98× |
| Berlin | 322,746 | 0.94× |
| Brandenburg | 233,870 | 0.98× |
| Thüringen | 221,649 | 1.13× |
| Schleswig-Holstein | 192,740 | 0.7× |
| Sachsen-Anhalt | 156,815 | 0.79× |
| Hamburg | 143,741 | 0.83× |
| Mecklenburg-Vorpommern | 115,351 | 0.79× |
| Bremen | 111,307 | 1.69× |
| Saarland | 78,524 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.64× | Shopping |
| Progressive rock | 1.51× | Music & Radio |
| Urban horticulture | 1.54× | Home & Garden |
| Este, Veneto | 1.7× | Travel & Leisure |
| Snow White (Fables) | 1.52× | Literature |
| Esra Erol | 3.47× | Movies & TV |
| Motion Picture Association of America | 4.88× | Movies & TV |
| Information sensitivity | 3.02× | Technology & Electronics |
| Jesse Plemons | 1.9× | Movies & TV |
| Home Delivery | 1.54× | Food & Beverages |
| Medieval fantasy | 6.07× | Literature |
| Kodi (software) | 1.56× | Technology & Electronics |
| Golem | 1.56× | Technology & Electronics |
| Coworking | 1.93× | Business & Career |
| Kieser Training | 1.86× | Sports |
| Invictus (film) | 3.17× | Movies & TV |
| Phil Campbell (musician) | 2.25× | Music & Radio |
| Chalkidiki | 1.78× | Travel & Leisure |
| Glashütte | 1.83× | Travel & Leisure |
| Buying a House | 2.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Early Adopter Mentality | POWER | 1.26 |
| Pet Ownership | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
See Digital media audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital media have in Germany?
Digital media has an estimated audience of 7,692,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital media fans?
45.4% of Digital media fans are female, 54.6% are male, with an average age of 40.7 years.
Which brands do Digital media fans like most?
Digital media fans show strongest brand affinity for Stradivarius (1.64×), Progressive rock (1.51×), and Urban horticulture (1.54×) over the country average.
Where do Digital media fans live in Germany?
Digital media fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,663,562), Bayern (reach 1,428,104), and Baden-Württemberg (reach 1,130,716). These three regions account for the largest share of the active audience.
What other brands do Digital media fans also like?
Beyond Digital media itself, the audience over-indexes on Progressive rock (1.51×), Urban horticulture (1.54×), Este, Veneto (1.7×), and Snow White (Fables) (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.