Digital media Audience in United States

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Digital media has an estimated audience of 55,370,124 people in United States. 52.5% are female, 47.5% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nationality, Jeep Wagoneer, Jeep Grand Cherokee (WJ), Cam Ward.

The average Digital media fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nationality, Jeep Wagoneer, with strongest over-indexing on Israel (2.71× the country average). Demographically, the Digital media audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Digital media fans

Demographic split for Digital media audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.7
Estimated audience size55,370,124

Audience persona

The typical Digital media fan in United States is balanced, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Digital media in United States
RegionReachAffinity
California8,179,2271.34×
Texas6,628,6321.39×
Florida5,744,2881.53×
New York3,968,9291.28×
Georgia2,218,8371.3×
Illinois2,129,9741.15×
Pennsylvania1,894,0991.02×
Louisiana1,612,0342.26×
North Carolina1,599,3590.96×
New Jersey1,489,2541.06×
Virginia1,432,8571.06×
Ohio1,344,1490.79×
Michigan1,269,6030.88×
Maryland1,228,8511.29×
Massachusetts1,130,6241.04×
Arizona978,9780.87×
Washington945,3660.85×
Tennessee921,5220.83×
Indiana828,5840.82×
Connecticut812,1781.46×
Missouri758,1820.85×
Mississippi726,7221.59×
Colorado717,1950.82×
South Carolina656,8710.79×
Alabama632,4640.82×
Utah606,9771.22×
Oklahoma598,8320.97×
Minnesota538,3990.68×
Wisconsin534,4810.64×
Kentucky531,6890.77×
Oregon522,6940.82×
Hawaii360,0991.51×
Iowa357,9480.78×
Nevada356,2670.67×
Kansas337,0570.77×
Washington, District of Columbia324,5551.95×
Nebraska289,4361.04×
New Mexico282,9601.02×
Arkansas279,5420.61×
Rhode Island221,4431.26×
Delaware215,9371.41×
Idaho188,4800.68×
New Hampshire183,4620.84×
Maine142,6220.72×
West Virginia142,2540.55×
South Dakota111,5250.87×
Alaska74,0660.63×
Vermont72,6010.75×
Montana69,9460.46×
North Dakota67,2220.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital media audience
BrandAffinityCategory
Israel2.71×Travel & Leisure
Nationality1.58×Politics & Society
Jeep Wagoneer3.33×Cars & Mobility
Jeep Grand Cherokee (WJ)2.82×Cars & Mobility
Cam Ward1.69×Sports
Home staging2.07×Home & Garden
Hocus Pocus1.55×Movies & TV
Corona (band)1.8×Music & Radio
Kodiak, Alaska2.61×Travel & Leisure
Nuts (film)1.8×Movies & TV
Hayward, California3.14×Travel & Leisure
Jezebel (film)1.97×Movies & TV
Jill Scott1.66×Music & Radio
Business English1.58×Business & Career
Kento Yamazaki2.99×Movies & TV
Centurion (film)3.09×Movies & TV
Strategic human resource planning2.41×Business & Career
Keeper (password manager)1.61×Technology & Electronics
JamBase2.52×Music & Radio
Cryptic crossword3.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital media audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.22
ExtroversionTHRILL1.2
Early Adopter MentalityPOWER1.16
SpiritualityBALANCE1.14
Community OrientationOPEN1.13
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Digital media
CountryShare
United States20.1%
India6.7%
Brazil5.3%

See Digital media audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Digital media have in United States?

Digital media has an estimated audience of 55,370,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital media fans?

52.5% of Digital media fans are female, 47.5% are male, with an average age of 42.7 years.

Which brands do Digital media fans like most?

Digital media fans show strongest brand affinity for Israel (2.71×), Nationality (1.58×), and Jeep Wagoneer (3.33×) over the country average.

Where do Digital media fans live in United States?

Digital media fans in United States are most concentrated in California (reach 8,179,227), Texas (reach 6,628,632), and Florida (reach 5,744,288). These three regions account for the largest share of the active audience.

What other brands do Digital media fans also like?

Beyond Digital media itself, the audience over-indexes on Nationality (1.58×), Jeep Wagoneer (3.33×), Jeep Grand Cherokee (WJ) (2.82×), and Cam Ward (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.