Rascasse Audience Intelligence

Digital media Audience in United States

A data profile of the people who buy, follow and care about Digital media in United States — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 55,370,124 people in United States.

#252among Topic in United States#56in Business & Career

The average Digital media fan in United States is 42.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Diane Keaton, Google, Web server, with strongest over-indexing on Diane Keaton (3.05× the country average).

Demographically, the Digital media audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital media fan in United States is balanced, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Diane Keaton.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital media profile in United States.

Audience size
55.4M
in United States
Gender
52.5%♀
47.5% male
Age
42.7
average years
Country rank
#348
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital media fans

52.5% are female, 47.5% are male, average age 42.7.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Digital media audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.7
Estimated audience size55,370,124
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Digital media audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Digital media audience comes from United States.

Worldwide audience distribution share by country for Digital media
CountryShare
United States20.1%
India6.7%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital media audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital media fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M2.92×
02Mississippi~900K1.94×
03Texas~7.5M1.54×
04Washington, District of Columbia~200K1.44×
05Delaware~200K1.42×
06Florida~5M1.38×
07Connecticut~700K1.31×
08Hawaii~300K1.23×
09Utah~600K1.22×
10California~7M1.18×
11Maryland~1M1.18×
12Illinois~2M1.10×
13Georgia~2M1.10×
14New York~3.5M1.09×
15Nebraska~300K1.08×
16Rhode Island~200K1.06×
17New Mexico~300K1.00×
18New Jersey~1.5M0.99×
19Pennsylvania~2M0.98×
20North Carolina~1.5M0.96×
21Oklahoma~600K0.96×
22Alabama~700K0.95×
23South Dakota~100K0.95×
24Michigan~1.5M0.94×
25Massachusetts~1M0.94×
26Arkansas~400K0.94×
27Alaska~100K0.94×
28Vermont~90K0.94×
29Missouri~800K0.93×
30Kansas~400K0.93×
31North Dakota~100K0.93×
32Virginia~1M0.92×
33New Hampshire~200K0.92×
34Indiana~900K0.90×
35Montana~100K0.90×
36Maine~200K0.88×
37Iowa~400K0.87×
38Idaho~200K0.86×
39West Virginia~200K0.86×
40Colorado~700K0.84×
41South Carolina~700K0.84×
42Arizona~900K0.83×
43Oregon~500K0.83×
44Washington~900K0.82×
45Kentucky~600K0.82×
46Ohio~1.5M0.81×
47Tennessee~900K0.81×
48Wisconsin~600K0.77×
49Nevada~400K0.77×
50Minnesota~600K0.73×
Fig. 06

Affinity by region

Affinity by region — Digital media, United States
0.73×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital media audience
#·InterestCategoryAffinity×
01Catherine Zeta-JonesMovies & TV3.36×
02Michael DouglasMovies & TV3.36×
03Marlon BrandoMovies & TV3.36×
04Diane KeatonMovies & TV3.05×
05Web serverTechnology & Electronics3.05×
06Malcolm in the MiddleMovies & TV2.83×
07Political scienceBusiness & Career1.88×
08Bruce WillisMovies & TV1.80×
09Real propertyHome & Garden1.75×
10DemocracyPolitics & Society1.75×
11Master of Business AdministrationBusiness & Career1.65×
12Non-governmental organizationPolitics & Society1.63×
13CrosswordGames1.60×
14GoogleInternet & Social Media1.59×
15Online newspaperNews1.58×
16FandomLiterature1.57×
17RadioTechnology & Electronics1.55×
18MeteorologyHome & Garden1.53×
19DoughFood & Beverages1.51×
20Social media marketingBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital media audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.30×
PatriotismCONSERVATISM1.24×
SpiritualityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital media audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital media have in United States?

Digital media has an estimated audience of 55,370,124 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Digital media fans?

52.5% of Digital media fans are female, 47.5% are male, with an average age of 42.7 years.

03

Which brands do Digital media fans like most?

Digital media fans show strongest brand affinity for Diane Keaton (3.05×), Google (1.59×), and Web server (3.05×) over the country average.

04

Where do Digital media fans live in United States?

Digital media fans in United States are most concentrated in Texas (reach ~7.5M), California (reach ~7M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Digital media fans also like?

Beyond Digital media itself, the audience over-indexes on Google (1.59×), Web server (3.05×), Radio (1.55×), and Real property (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Digital media audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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