Digital media Audience in Mexico
Digital media has an estimated audience of 8,556,852 people in Mexico. 47.9% are female, 52.1% are male, average age 33.6. Top brand affinities: Catholic Church, Banana, Sarcasm, Travel agency, MSN.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (3.22× the country average). Demographically, the Digital media audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Digital media fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 33.6 |
| Estimated audience size | 8,556,852 |
Audience persona
The typical Digital media fan in Mexico is balanced, around 33.6 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 3.22× | Politics & Society |
| Banana | 3.29× | Food & Beverages |
| Sarcasm | 3.07× | Politics & Society |
| Travel agency | 3.14× | Travel & Leisure |
| MSN | 2.66× | News |
| Game consoles | 2.33× | Technology & Electronics |
| Broadcasting of sports events | 4.15× | Movies & TV |
| El País | 3.12× | News |
| Pedro Pascal | 2.71× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| Freeware | 2.73× | Technology & Electronics |
| Dentistry | 2.69× | Business & Career |
| Sexology | 3.06× | Kids & Family |
| Papaya | 3.31× | Food & Beverages |
| Multi-level marketing | 3.65× | Business & Career |
| Breastfeeding | 3.01× | Kids & Family |
| Immigration | 4.35× | Politics & Society |
| Machu Picchu | 3.09× | Travel & Leisure |
| captain america | 2.84× | Movies & TV |
| Orange (fruit) | 3.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.69 |
| Travelling | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.25 |
| Risk Appetite | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
See Digital media audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.