Digital media Audience in Brazil
Digital media has an estimated audience of 14,651,512 people in Brazil. 53.2% are female, 46.8% are male, average age 40.4. Top brand affinities: Sociedade Esportiva Palmeiras, São Paulo FC, Sport Club Corinthians Paulista, Superdry., Cruzeiro Esporte Clube.
Top brand affinities include Sociedade Esportiva Palmeiras, São Paulo FC, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.6× the country average). Demographically, the Digital media audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Category: Business & Career · Type: Topic
Demographics of Digital media fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 40.4 |
| Estimated audience size | 14,651,512 |
Audience persona
The typical Digital media fan in Brazil is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.6× | Sports |
| São Paulo FC | 1.68× | Sports |
| Sport Club Corinthians Paulista | 1.61× | Sports |
| Superdry. | 32.02× | Fashion & Accessoires |
| Cruzeiro Esporte Clube | 1.54× | Sports |
| Sport Club Internacional | 1.56× | Sports |
| Neymar | 1.54× | Sports |
| Social media | 1.53× | Business & Career |
| Sport Club do Recife | 2.05× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.6× | Sports |
| Esporte Clube Bahia | 1.67× | Sports |
| Telegram | 2.13× | Internet & Social Media |
| UEFA Champions League | 1.5× | Sports |
| Brazil national football team | 1.68× | Sports |
| Electrolux | 1.9× | Home & Garden |
| Steam | 2.25× | Games |
| CR Flamengo | 1.6× | Sports |
| 1.52× | Internet & Social Media | |
| Mixed martial arts | 2.33× | Sports |
| Hypermarket | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.78 |
| Tradition | CONSERVATISM | 1.36 |
| Risk Appetite | THRILL | 1.35 |
| Social Media Usage | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
See Digital media audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.