A data profile of the people who buy, follow and care about Digital media in Brazil — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 14,651,512 people in Brazil.
Digital media has an estimated audience of 14,651,512 people in Brazil. 53.2% are female, 46.8% are male, average age 40.4. Top brand affinities: Music download, Microsoft, Public transport, Wikipedia, Spanish language.
Top brand affinities include Music download, Microsoft, Public transport, with strongest over-indexing on Music download (1.54× the country average).
Demographically, the Digital media audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Digital media fan in Brazil is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music download.
The key figures that characterise the Digital media profile in Brazil.
53.2% are female, 46.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 40.4 |
| Estimated audience size | 14,651,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Digital media audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breakfast television | Movies & TV | 1.87× | ||
| 02 | Diplomacy | Politics & Society | 1.78× | ||
| 03 | Search engine optimization | Business & Career | 1.77× | ||
| 04 | Orange | Technology & Electronics | 1.73× | ||
| 05 | Gal Gadot | Fashion & Accessoires | 1.71× | ||
| 06 | Paul Walker | Movies & TV | 1.69× | ||
| 07 | Microsoft | Technology & Electronics | 1.66× | ||
| 08 | Spanish language | Politics & Society | 1.61× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 1.60× | ||
| 10 | Herbalism | Health | 1.60× | ||
| 11 | Livestream | Technology & Electronics | 1.60× | ||
| 12 | Public transport | Cars & Mobility | 1.57× | ||
| 13 | Wikipedia | Internet & Social Media | 1.57× | ||
| 14 | Virtual reality | Technology & Electronics | 1.57× | ||
| 15 | Megan Fox | Movies & TV | 1.56× | ||
| 16 | Tom Hardy | Movies & TV | 1.55× | ||
| 17 | Music download | Technology & Electronics | 1.54× | ||
| 18 | Anne Hathaway | Movies & TV | 1.53× | ||
| 19 | Reggae | Music & Radio | 1.52× | ||
| 20 | IBM | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Patriotism | CONSERVATISM | 1.41× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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