A data profile of the people who buy, follow and care about Digital media in Spain — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 7,091,004 people in Spain.
Digital media has an estimated audience of 7,091,004 people in Spain. 51.4% are female, 48.6% are male, average age 45.4. Top brand affinities: Satire, Iberia (airline), WhatsApp, Betfair, Refrigerator.
Top brand affinities include Satire, Iberia (airline), WhatsApp, with strongest over-indexing on Satire (5.86× the country average).
Demographically, the Digital media audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Digital media fan in Spain is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Satire.
The key figures that characterise the Digital media profile in Spain.
51.4% are female, 48.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.4 |
| Estimated audience size | 7,091,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Digital media audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.86× | ||
| 02 | New Testament | Politics & Society | 5.43× | ||
| 03 | Betfair | Games | 3.58× | ||
| 04 | Headphones | Technology & Electronics | 2.95× | ||
| 05 | Refrigerator | Home & Garden | 2.78× | ||
| 06 | Political science | Business & Career | 2.50× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 2.32× | ||
| 08 | Volunteering | Politics & Society | 2.25× | ||
| 09 | Cleanliness | Home & Garden | 2.16× | ||
| 10 | Innovation | Business & Career | 1.97× | ||
| 11 | ABC | Movies & TV | 1.96× | ||
| 12 | Internet & Social Media | 1.94× | |||
| 13 | Wikipedia | Internet & Social Media | 1.94× | ||
| 14 | Distilled beverage | Food & Beverages | 1.93× | ||
| 15 | Genetics | Kids & Family | 1.86× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.85× | ||
| 17 | Radio | Technology & Electronics | 1.84× | ||
| 18 | Charity and causes | Business & Career | 1.80× | ||
| 19 | Travel website | Travel & Leisure | 1.74× | ||
| 20 | MSN | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Community Orientation | OPEN | 1.46× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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