Digital media Audience in Spain
Digital media has an estimated audience of 7,091,004 people in Spain. 51.4% are female, 48.6% are male, average age 45.4. Top brand affinities: Singer-songwriter, MSN, Dentistry, Sports nutrition, Iberia (airline).
Top brand affinities include Singer-songwriter, MSN, Dentistry, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Digital media audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Digital media fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.4 |
| Estimated audience size | 7,091,004 |
Audience persona
The typical Digital media fan in Spain is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.13× | News |
| Dentistry | 5.61× | Business & Career |
| Sports nutrition | 7.93× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.23× | Technology & Electronics |
| Google Drive | 2.96× | Technology & Electronics |
| TripAdvisor | 2.81× | Travel & Leisure |
| Aldi | 2.21× | Shopping |
| Julio Iglesias | 2.19× | Music & Radio |
| Oncology | 5.64× | Health |
| CAC 40 | 2.52× | Business & Career |
| 1.69× | Internet & Social Media | |
| Rugby union | 4.67× | Sports |
| Motorcycle accessories | 2.9× | Cars & Mobility |
| ABC | 2.07× | Movies & TV |
| Stradivarius | 1.98× | Shopping |
| Conforama | 2.59× | Home & Garden |
| Orange | 2.45× | Technology & Electronics |
| Risk management | 3.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.72 |
| Need for Security | CONSERVATISM | 1.38 |
| Spirituality | BALANCE | 1.27 |
| Tradition | CONSERVATISM | 1.18 |
| Mindfulness | BALANCE | 1.16 |
| Community Orientation | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
See Digital media audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.