ABC Audience in Spain
ABC has an estimated audience of 7,606,187 people in Spain. 59.1% are female, 40.9% are male, average age 46.0. Top regions: Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities: The Middle (TV series), Joel McHale, Dynamo Dresden, Il Divo, FC St. Pauli.
The average ABC fan in Spain is 46.0 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities include The Middle (TV series), Joel McHale, Dynamo Dresden, with strongest over-indexing on The Middle (TV series) (203.17× the country average). Demographically, the ABC audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Mindfulness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Audience demographics of ABC
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 46.0 |
| Estimated audience size | 7,606,187 |
Audience persona
The typical ABC fan in Spain is more female, around 46.0 years old, with strong Mindfulness tendencies and a notable affinity for The Middle (TV series).
ABC fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~1.5M | 1.27× |
| Andalusia | ~1.5M | 1.04× |
| Comunidad Valenciana | ~600K | 0.72× |
| Castile and León | ~500K | 1.57× |
| Castilla-La Mancha | ~400K | 1.45× |
| Catalonia | ~400K | 0.32× |
| Galicia | ~400K | 1× |
| Canary Islands | ~300K | 0.73× |
| Principality of Asturias | ~200K | 1.35× |
| Aragon | ~200K | 1.17× |
| Region of Murcia | ~200K | 0.88× |
| Extremadura | ~200K | 1.31× |
| Basque Autonomous Country | ~200K | 0.65× |
| Cantabria | ~100K | 1.17× |
| Balearic Islands | ~100K | 0.48× |
| Navarre | ~80K | 0.87× |
| La Rioja | ~50K | 1.02× |
Top brand affinities of ABC fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Middle (TV series) | 203.17× | Movies & TV |
| Joel McHale | 249.11× | Movies & TV |
| Dynamo Dresden | 137.55× | Sports |
| Il Divo | 63.09× | Music & Radio |
| FC St. Pauli | 112.38× | Sports |
| Nostalgie | 121.41× | Politics & Society |
| The Goldbergs (TV series) | 116.28× | Movies & TV |
| Lulu Wilson | 125.1× | Movies & TV |
| Blackish | 116.28× | Movies & TV |
| Fantasy movies | 8.43× | Movies & TV |
| Hair Accessories | 35.33× | Beauty & Wellness |
| Bowling | 20× | Sports |
| Ronaldinho | 20× | Sports |
| El Comercio (Ecuador) | 7.21× | News |
| Seinfeld | 48.37× | Movies & TV |
| Luxor Las Vegas | 87.48× | Travel & Leisure |
| Web browser | 8.93× | Technology & Electronics |
| Requiem for a Dream | 39.32× | Movies & TV |
| 1. FC Union Berlin | 70.34× | Sports |
| Polo Ralph Lauren | 11.49× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Convenience Orientation | PREMIUM | 1.4 |
| Spirituality | BALANCE | 1.31 |
| Community Orientation | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Individualism | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 39.8% |
| United States | 17.8% |
| Australia | 11.8% |
See ABC audiences in other countries
More Movies & TV audiences in Spain
- DIRECTV Sports (16,794,450)
- Telecinco (11,543,895)
- Antena 3 (Spain) (10,038,889)
- Netflix (9,692,484)
- LaSexta (7,841,821)
Frequently asked questions
How many fans does ABC have in Spain?
ABC has an estimated audience of 7,606,187 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of ABC fans?
59.1% of ABC fans are female, 40.9% are male, with an average age of 46.0 years.
Which brands do ABC fans like most?
ABC fans show strongest brand affinity for The Middle (TV series) (203.17×), Joel McHale (249.11×), and Dynamo Dresden (137.55×) over the country average.
Where do ABC fans live in Spain?
ABC fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do ABC fans also like?
Beyond ABC itself, the audience over-indexes on Joel McHale (249.11×), Dynamo Dresden (137.55×), Il Divo (63.09×), and FC St. Pauli (112.38×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for ABC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.