A data profile of the people who buy, follow and care about ABC in Spain — modelled from more than twelve digital signal sources. ABC has an estimated audience of 7,458,852 people in Spain.
The average ABC fan in Spain is 46.0 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana.
Top brand affinities include The Middle (TV series), Joel McHale, Dynamo Dresden, with strongest over-indexing on The Middle (TV series) (203.17× the country average).
Demographically, the ABC audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical ABC fan in Spain is more female, around 46.0 years old, with strong Mindfulness tendencies and a notable affinity for The Middle (TV series).
The key figures that characterise the ABC profile in Spain.
59.1% are female, 40.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 46.0 |
| Estimated audience size | 7,458,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide ABC audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 39.1% |
| United States | 17.8% |
| Australia | 11.1% |
Where the ABC audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~500K | 1.57× | |
| 02 | Castilla-La Mancha | ~400K | 1.45× | |
| 03 | Principality of Asturias | ~200K | 1.35× | |
| 04 | Extremadura | ~200K | 1.31× | |
| 05 | Community of Madrid | ~1.5M | 1.27× | |
| 06 | Aragon | ~200K | 1.17× | |
| 07 | Cantabria | ~100K | 1.17× | |
| 08 | Andalusia | ~1.5M | 1.04× | |
| 09 | La Rioja | ~50K | 1.02× | |
| 10 | Galicia | ~400K | 1.00× | |
| 11 | Region of Murcia | ~200K | 0.88× | |
| 12 | Navarre | ~80K | 0.87× | |
| 13 | Canary Islands | ~300K | 0.73× | |
| 14 | Comunidad Valenciana | ~600K | 0.72× | |
| 15 | Basque Autonomous Country | ~200K | 0.65× | |
| 16 | Balearic Islands | ~100K | 0.48× | |
| 17 | Catalonia | ~400K | 0.32× |
The strongest cross-interests of the ABC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joel McHale | Movies & TV | 249.11× | ||
| 02 | The Middle (TV series) | Movies & TV | 203.17× | ||
| 03 | Dynamo Dresden | Sports | 137.55× | ||
| 04 | Lulu Wilson | Movies & TV | 125.10× | ||
| 05 | Nostalgie | Politics & Society | 121.41× | ||
| 06 | The Goldbergs (TV series) | Movies & TV | 116.28× | ||
| 07 | Blackish | Movies & TV | 116.28× | ||
| 08 | FC St. Pauli | Sports | 112.38× | ||
| 09 | Luxor Las Vegas | Travel & Leisure | 87.48× | ||
| 10 | 1. FC Union Berlin | Sports | 70.34× | ||
| 11 | Il Divo | Music & Radio | 63.09× | ||
| 12 | Seinfeld | Movies & TV | 48.37× | ||
| 13 | VfL Wolfsburg | Sports | 37.22× | ||
| 14 | Hair Accessories | Beauty & Wellness | 35.33× | ||
| 15 | Las Vegas Strip | Travel & Leisure | 27.68× | ||
| 16 | Bowling | Sports | 20.00× | ||
| 17 | Ronaldinho | Sports | 20.00× | ||
| 18 | Web browser | Technology & Electronics | 8.93× | ||
| 19 | Fantasy movies | Movies & TV | 8.43× | ||
| 20 | El Comercio (Ecuador) | News | 7.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.50× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.99× | |
| Risk Appetite | THRILL | 1.00× | |
| Need for Security | CONSERVATISM | 1.05× |
ABC has an estimated audience of 7,458,852 people in Spain, concentrated in Community of Madrid and Andalusia.
59.1% of ABC fans are female, 40.9% are male, with an average age of 46.0 years.
ABC fans show strongest brand affinity for The Middle (TV series) (203.17×), Joel McHale (249.11×), and Dynamo Dresden (137.55×) over the country average.
ABC fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~600K). These three regions account for the largest share of the active audience.
Beyond ABC itself, the audience over-indexes on Joel McHale (249.11×), Dynamo Dresden (137.55×), Il Divo (63.09×), and FC St. Pauli (112.38×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for ABC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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