A data profile of the people who buy, follow and care about El Comercio (Ecuador) in Spain — modelled from more than twelve digital signal sources. El Comercio (Ecuador) has an estimated audience of 5,042,949 people in Spain.
El Comercio (Ecuador) has an estimated audience of 5,042,949 people in Spain. 52.7% are female, 47.3% are male, average age 37.7. Top brand affinities: Major League Soccer, ABC, Google Drive, Issey Miyake, SC Freiburg.
Top brand affinities include Major League Soccer, ABC, Google Drive, with strongest over-indexing on Major League Soccer (23.03× the country average).
Demographically, the El Comercio (Ecuador) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Individualism.
The typical El Comercio (Ecuador) fan in Spain is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Major League Soccer.
The key figures that characterise the El Comercio (Ecuador) profile in Spain.
52.7% are female, 47.3% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 37.7 |
| Estimated audience size | 5,042,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide El Comercio (Ecuador) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 90.3% |
| United States | 3.6% |
| Colombia | 0.9% |
The strongest cross-interests of the El Comercio (Ecuador) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Major League Soccer | Sports | 23.03× | ||
| 02 | SC Freiburg | Sports | 20.00× | ||
| 03 | Bayer 04 Leverkusen | Sports | 13.53× | ||
| 04 | Issey Miyake | Fashion & Accessoires | 11.80× | ||
| 05 | Rick Owens | Fashion & Accessoires | 11.53× | ||
| 06 | ABC | Movies & TV | 7.21× | ||
| 07 | Lollapalooza | Music & Radio | 6.46× | ||
| 08 | Piaget | Fashion & Accessoires | 6.41× | ||
| 09 | Google Drive | Technology & Electronics | 6.39× | ||
| 10 | Isco | Sports | 4.64× | ||
| 11 | Western Union | Business & Career | 4.62× | ||
| 12 | Political science | Business & Career | 3.92× | ||
| 13 | Preventive healthcare | Health | 2.91× | ||
| 14 | Genetics | Kids & Family | 2.48× | ||
| 15 | Modern art | Arts & Culture | 2.45× | ||
| 16 | Oysho | Fashion & Accessoires | 2.37× | ||
| 17 | Radio | Technology & Electronics | 2.27× | ||
| 18 | Deal of the day | Shopping | 2.12× | ||
| 19 | Religion | Business & Career | 1.82× | ||
| 20 | TikTok | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| Individualism | JOY | 1.76× | |
| Spirituality | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Creativity | OPEN | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Comercio (Ecuador). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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