YouTube Audience in Spain
YouTube has an estimated audience of 16,483,179 people in Spain. 51.4% are female, 48.6% are male, average age 45.1. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Computers, Mobile game, Self care, OneDrive, Video hosting service.
The average YouTube fan in Spain is 45.1 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Computers, Mobile game, Self care, with strongest over-indexing on Computers (1.57× the country average). Demographically, the YouTube audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.1 |
| Estimated audience size | 16,483,179 |
Audience persona
The typical YouTube fan in Spain is balanced, around 45.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Computers.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 3,272,645 | 1.01× |
| Catalonia | 2,695,805 | 0.9× |
| Community of Madrid | 2,588,670 | 0.93× |
| Comunidad Valenciana | 1,851,162 | 1× |
| Canary Islands | 836,226 | 1.02× |
| Galicia | 771,684 | 1× |
| Castile and León | 730,170 | 1.01× |
| Castilla-La Mancha | 708,058 | 1.06× |
| Region of Murcia | 666,832 | 1.18× |
| Basque Autonomous Country | 589,297 | 0.96× |
| Aragon | 486,379 | 1.12× |
| Balearic Islands | 392,178 | 0.85× |
| Principality of Asturias | 382,886 | 0.99× |
| Extremadura | 370,619 | 1.04× |
| Navarre | 204,342 | 0.99× |
| Cantabria | 202,770 | 0.98× |
| La Rioja | 103,630 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Computers | 1.57× | Technology & Electronics |
| Mobile game | 1.62× | Games |
| Self care | 1.65× | Health |
| OneDrive | 1.81× | Technology & Electronics |
| Video hosting service | 1.79× | Technology & Electronics |
| Gaming computer | 1.95× | Technology & Electronics |
| Bad Bunny | 1.56× | Music & Radio |
| Epic Games | 1.85× | Games |
| Anime and manga fandom | 1.75× | Literature |
| Frases de Amor | 2.08× | Internet & Social Media |
| PC game | 1.77× | Games |
| Millie Bobby Brown | 1.71× | Movies & TV |
| Anime convention | 1.82× | Literature |
| Cat play and toys | 1.64× | Pets & Animals |
| Vocational education | 1.51× | Business & Career |
| Self-confidence | 1.79× | Health |
| Latin American cuisine | 1.61× | Food & Beverages |
| Manicure & Pedicure | 1.72× | Beauty & Wellness |
| Ariana Grande | 1.6× | Music & Radio |
| Dropbox (service) | 1.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Community Orientation | OPEN | 1.18 |
| Design Affinity | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.12 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 10.2% |
| United States | 6.7% |
| India | 1.6% |
See YouTube audiences in other countries
More Social media audiences in Spain
Frequently asked questions
How many fans does YouTube have in Spain?
YouTube has an estimated audience of 16,483,179 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of YouTube fans?
51.4% of YouTube fans are female, 48.6% are male, with an average age of 45.1 years.
Which brands do YouTube fans like most?
YouTube fans show strongest brand affinity for Computers (1.57×), Mobile game (1.62×), and Self care (1.65×) over the country average.
Where do YouTube fans live in Spain?
YouTube fans in Spain are most concentrated in Andalusia (reach 3,272,645), Catalonia (reach 2,695,805), and Community of Madrid (reach 2,588,670). These three regions account for the largest share of the active audience.
What other brands do YouTube fans also like?
Beyond YouTube itself, the audience over-indexes on Mobile game (1.62×), Self care (1.65×), OneDrive (1.81×), and Video hosting service (1.79×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.