A data profile of the people who buy, follow and care about YouTube in Spain — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 16,483,179 people in Spain.
The average YouTube fan in Spain is 45.1 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Computers, Mobile game, Self care, with strongest over-indexing on Computers (1.57× the country average).
Demographically, the YouTube audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Social Media Usage, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical YouTube fan in Spain is balanced, around 45.1 years old, with strong Social Media Usage tendencies and a notable affinity for Computers.
The key figures that characterise the YouTube profile in Spain.
51.4% are female, 48.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 45.1 |
| Estimated audience size | 16,483,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide YouTube audience comes from Spain.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 4.9% |
| India | 1.4% |
Where the YouTube audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~700K | 1.18× | |
| 02 | Aragon | ~500K | 1.12× | |
| 03 | Castilla-La Mancha | ~700K | 1.06× | |
| 04 | Extremadura | ~400K | 1.04× | |
| 05 | Canary Islands | ~800K | 1.02× | |
| 06 | Andalusia | ~3.5M | 1.01× | |
| 07 | Castile and León | ~700K | 1.01× | |
| 08 | Comunidad Valenciana | ~2M | 1.00× | |
| 09 | Galicia | ~800K | 1.00× | |
| 10 | Principality of Asturias | ~400K | 0.99× | |
| 11 | Navarre | ~200K | 0.99× | |
| 12 | Cantabria | ~200K | 0.98× | |
| 13 | Basque Autonomous Country | ~600K | 0.96× | |
| 14 | La Rioja | ~100K | 0.96× | |
| 15 | Community of Madrid | ~2.5M | 0.93× | |
| 16 | Catalonia | ~2.5M | 0.90× | |
| 17 | Balearic Islands | ~400K | 0.85× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup &hair | Beauty & Wellness | 2.10× | ||
| 02 | Frases de Amor | Internet & Social Media | 2.08× | ||
| 03 | Gaming computer | Technology & Electronics | 1.95× | ||
| 04 | Epic Games | Games | 1.85× | ||
| 05 | Anime convention | Literature | 1.82× | ||
| 06 | OneDrive | Technology & Electronics | 1.81× | ||
| 07 | Video hosting service | Technology & Electronics | 1.79× | ||
| 08 | Self-confidence | Health | 1.79× | ||
| 09 | PC game | Games | 1.77× | ||
| 10 | Anime and manga fandom | Literature | 1.75× | ||
| 11 | Manicure & Pedicure | Beauty & Wellness | 1.72× | ||
| 12 | Millie Bobby Brown | Movies & TV | 1.71× | ||
| 13 | Self care | Health | 1.65× | ||
| 14 | Cat play and toys | Pets & Animals | 1.64× | ||
| 15 | Mobile game | Games | 1.62× | ||
| 16 | Latin American cuisine | Food & Beverages | 1.61× | ||
| 17 | Ariana Grande | Music & Radio | 1.60× | ||
| 18 | Computers | Technology & Electronics | 1.57× | ||
| 19 | Bad Bunny | Music & Radio | 1.56× | ||
| 20 | Vocational education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.08× | |
| Individualism | JOY | 1.07× | |
| Need for Security | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.85× | |
| DIY Mentality | THRILL | 0.85× |
YouTube has an estimated audience of 16,483,179 people in Spain, concentrated in Andalusia and Catalonia.
51.4% of YouTube fans are female, 48.6% are male, with an average age of 45.1 years.
YouTube fans show strongest brand affinity for Computers (1.57×), Mobile game (1.62×), and Self care (1.65×) over the country average.
YouTube fans in Spain are most concentrated in Andalusia (reach ~3.5M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Mobile game (1.62×), Self care (1.65×), Video hosting service (1.79×), and OneDrive (1.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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