TikTok Audience in Spain
TikTok has an estimated audience of 16,179,314 people in Spain. 53.6% are female, 46.4% are male, average age 23.4. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Singer-songwriter, Twitch, Mobile game, Harry Potter, WhatsApp.
The average TikTok fan in Spain is 23.4 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Singer-songwriter, Twitch, Mobile game, with strongest over-indexing on Singer-songwriter (5.51× the country average). Demographically, the TikTok audience skews balanced with an average age of 23.4, and over-indexes on personality traits such as Social Media Usage, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of TikTok fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 23.4 |
| Estimated audience size | 16,179,314 |
Audience persona
The typical TikTok fan in Spain is balanced, around 23.4 years old, with strong Social Media Usage tendencies and a notable affinity for Singer-songwriter.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,819,839 | 1.3× |
| Andalusia | 3,664,562 | 1.15× |
| Community of Madrid | 2,574,915 | 0.94× |
| Comunidad Valenciana | 1,750,864 | 0.96× |
| Galicia | 749,669 | 0.99× |
| Castilla-La Mancha | 723,773 | 1.1× |
| Castile and León | 693,584 | 0.98× |
| Region of Murcia | 685,652 | 1.23× |
| Canary Islands | 662,721 | 0.82× |
| Basque Autonomous Country | 524,994 | 0.87× |
| Aragon | 453,424 | 1.06× |
| Balearic Islands | 391,529 | 0.86× |
| Principality of Asturias | 352,179 | 0.92× |
| Extremadura | 345,143 | 0.99× |
| Navarre | 199,738 | 0.98× |
| Cantabria | 184,772 | 0.9× |
| La Rioja | 97,652 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 5.51× | Music & Radio |
| Twitch | 4.31× | Games |
| Mobile game | 3.19× | Games |
| Harry Potter | 2.04× | Movies & TV |
| 1.96× | Internet & Social Media | |
| Iberia (airline) | 1.75× | Travel & Leisure |
| Livemusic | 3.17× | Music & Radio |
| Sports nutrition | 5.42× | Food & Beverages |
| Manchester City F.C. | 3.22× | Sports |
| Local food | 2.61× | Food & Beverages |
| The Legend of Zelda | 5.13× | Games |
| Computer hardware | 2.66× | Technology & Electronics |
| League of Legends | 3.94× | Games |
| Fortnite | 3.25× | Games |
| Reggaeton | 1.97× | Music & Radio |
| Anime and manga fandom | 3.29× | Literature |
| UEFA Champions League | 1.59× | Sports |
| Minecraft | 4.3× | Games |
| Concerts | 1.66× | Music & Radio |
| Counter-Strike: Global Offensive | 4.16× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.73 |
| Tradition | CONSERVATISM | 1.36 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Extroversion | THRILL | 1.26 |
| Travelling | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 13.9% |
| Japan | 4.7% |
See TikTok audiences in other countries
More Social media audiences in Spain
Frequently asked questions
How many fans does TikTok have in Spain?
TikTok has an estimated audience of 16,179,314 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of TikTok fans?
53.6% of TikTok fans are female, 46.4% are male, with an average age of 23.4 years.
Which brands do TikTok fans like most?
TikTok fans show strongest brand affinity for Singer-songwriter (5.51×), Twitch (4.31×), and Mobile game (3.19×) over the country average.
Where do TikTok fans live in Spain?
TikTok fans in Spain are most concentrated in Catalonia (reach 3,819,839), Andalusia (reach 3,664,562), and Community of Madrid (reach 2,574,915). These three regions account for the largest share of the active audience.
What other brands do TikTok fans also like?
Beyond TikTok itself, the audience over-indexes on Twitch (4.31×), Mobile game (3.19×), Harry Potter (2.04×), and WhatsApp (1.96×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.