A data profile of the people who buy, follow and care about TikTok in Spain — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 14,404,134 people in Spain.
The average TikTok fan in Spain is 21.9 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Livemusic, Nike, Mobile game, with strongest over-indexing on Livemusic (2.94× the country average).
Demographically, the TikTok audience skews more female with an average age of 21.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical TikTok fan in Spain is more female, around 21.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livemusic.
The key figures that characterise the TikTok profile in Spain.
59.7% are female, 40.3% are male, average age 21.9.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 21.9 |
| Estimated audience size | 14,404,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 80% | |
| 20-29 | 15% | |
| 30-39 | 2% | |
| 40-49 | 2% | |
| 50+ | 1% |
of the worldwide TikTok audience comes from Spain.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~3.5M | 1.30× | |
| 02 | Region of Murcia | ~600K | 1.23× | |
| 03 | Andalusia | ~3.5M | 1.15× | |
| 04 | Castilla-La Mancha | ~600K | 1.10× | |
| 05 | Aragon | ~400K | 1.06× | |
| 06 | Galicia | ~700K | 0.99× | |
| 07 | Extremadura | ~300K | 0.99× | |
| 08 | Castile and León | ~600K | 0.98× | |
| 09 | Navarre | ~200K | 0.98× | |
| 10 | Comunidad Valenciana | ~1.5M | 0.96× | |
| 11 | Community of Madrid | ~2.5M | 0.94× | |
| 12 | La Rioja | ~90K | 0.93× | |
| 13 | Principality of Asturias | ~300K | 0.92× | |
| 14 | Cantabria | ~200K | 0.91× | |
| 15 | Basque Autonomous Country | ~500K | 0.87× | |
| 16 | Balearic Islands | ~300K | 0.86× | |
| 17 | Canary Islands | ~600K | 0.82× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Livemusic | Music & Radio | 2.94× | ||
| 02 | Independent music | Music & Radio | 2.58× | ||
| 03 | Amazon Fire TV | Movies & TV | 2.20× | ||
| 04 | Gaming computer | Technology & Electronics | 2.04× | ||
| 05 | Sneaker collecting | Fashion & Accessoires | 1.97× | ||
| 06 | Twitch | Games | 1.92× | ||
| 07 | League of Legends | Games | 1.91× | ||
| 08 | Street photography | Technology & Electronics | 1.76× | ||
| 09 | Fortnite | Games | 1.74× | ||
| 10 | Bad Bunny | Music & Radio | 1.73× | ||
| 11 | Nightlife | Arts & Culture | 1.73× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 1.72× | ||
| 13 | Nike | Fashion & Accessoires | 1.71× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.68× | ||
| 15 | Sustainable energy | Home & Garden | 1.65× | ||
| 16 | Fine-art photography | Technology & Electronics | 1.62× | ||
| 17 | Art exhibition | Arts & Culture | 1.60× | ||
| 18 | Mobile game | Games | 1.59× | ||
| 19 | New Balance | Fashion & Accessoires | 1.53× | ||
| 20 | Art jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.28× | |
| Social Media Usage | JOY | 1.19× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Tradition | CONSERVATISM | 0.82× | |
| Design Affinity | PREMIUM | 0.83× |
TikTok has an estimated audience of 14,404,134 people in Spain, concentrated in Catalonia and Andalusia.
59.7% of TikTok fans are female, 40.3% are male, with an average age of 21.9 years.
TikTok fans show strongest brand affinity for Livemusic (2.94×), Nike (1.71×), and Mobile game (1.59×) over the country average.
TikTok fans in Spain are most concentrated in Catalonia (reach ~3.5M), Andalusia (reach ~3.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Nike (1.71×), Mobile game (1.59×), Streetwear (1.68×), and Twitch (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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