El Confidencial Audience in Spain
El Confidencial has an estimated audience of 14,016,156 people in Spain. 59.6% are female, 40.4% are male, average age 47.8. Top brand affinities: MSN, Aldi, IBEX 35, TripAdvisor, Mapfre.
Top brand affinities include MSN, Aldi, IBEX 35, with strongest over-indexing on MSN (3.58× the country average). Demographically, the El Confidencial audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of El Confidencial fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.8 |
| Estimated audience size | 14,016,156 |
Audience persona
The typical El Confidencial fan in Spain is more female, around 47.8 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.58× | News |
| Aldi | 3.14× | Shopping |
| IBEX 35 | 2.64× | Business & Career |
| TripAdvisor | 3.22× | Travel & Leisure |
| Mapfre | 3.08× | Business & Career |
| Caixabank | 2.55× | Business & Career |
| Julio Iglesias | 2.45× | Music & Radio |
| Movistar | 2.24× | Technology & Electronics |
| ICloud | 3.47× | Technology & Electronics |
| CAC 40 | 2.45× | Business & Career |
| Stradivarius | 2.03× | Shopping |
| Google Maps | 2.05× | Internet & Social Media |
| Orange | 2.45× | Technology & Electronics |
| El País | 1.53× | News |
| Wikipedia | 2.18× | Internet & Social Media |
| Conforama | 2.45× | Home & Garden |
| Novo Nordisk | 8× | Health |
| Cadena SER | 1.78× | Music & Radio |
| Albert Einstein | 5.25× | Technology & Electronics |
| Dentistry | 2.83× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.82 |
| Community Orientation | OPEN | 1.42 |
| Pet Ownership | JOY | 0.95 |
| Patriotism | CONSERVATISM | 0.93 |
| Family Orientation | CONSERVATISM | 0.93 |
| Career Orientation | POWER | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 81.8% |
| Portugal | 1.7% |
| United States | 1.6% |
See El Confidencial audiences in other countries
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
- El País (Uruguay) (8,852,857)
How to read this data
Audience size is the estimated number of people in Spain who actively search for El Confidencial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.