El Confidencial Audience in Spain
El Confidencial has an estimated audience of 14,016,156 people in Spain. 59.6% are female, 40.4% are male, average age 47.8. Top brand affinities: IBEX 35, Spanish language, Albert Einstein, Caixabank, Aldi.
Top brand affinities include IBEX 35, Spanish language, Albert Einstein, with strongest over-indexing on IBEX 35 (2.47× the country average). Demographically, the El Confidencial audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of El Confidencial
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.8 |
| Estimated audience size | 14,016,156 |
Audience persona
The typical El Confidencial fan in Spain is more female, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for IBEX 35.
Top brand affinities of El Confidencial fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IBEX 35 | 2.47× | Business & Career |
| Spanish language | 1.84× | Politics & Society |
| Albert Einstein | 7.26× | Technology & Electronics |
| Caixabank | 2.34× | Business & Career |
| Aldi | 2.24× | Shopping |
| Real property | 2.98× | Home & Garden |
| El País | 1.81× | News |
| Rayo Vallecano | 4.08× | Travel & Leisure |
| Betfair | 3.19× | Games |
| Volunteering | 2.7× | Politics & Society |
| Online newspaper | 1.82× | News |
| Richard Gere | 2.86× | Movies & TV |
| TripAdvisor | 2.08× | Travel & Leisure |
| Julio Iglesias | 1.69× | Music & Radio |
| Arturo Pérez-Reverte | 3.57× | Literature |
| Bankinter | 1.57× | Business & Career |
| Novo Nordisk | 6.99× | Health |
| Bild | 2.45× | News |
| Subscription business model | 1.93× | Shopping |
| Avast! | 9.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Need for Security | CONSERVATISM | 1.59 |
| Community Orientation | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.28 |
| Convenience Orientation | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 81.7% |
| Portugal | 1.7% |
| United States | 1.6% |
See El Confidencial audiences in other countries
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
- El País (Uruguay) (8,852,857)
How to read this data
Audience size is the estimated number of people in Spain who actively search for El Confidencial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.