A data profile of the people who buy, follow and care about El Confidencial in Spain — modelled from more than twelve digital signal sources. El Confidencial has an estimated audience of 14,016,156 people in Spain.
El Confidencial has an estimated audience of 14,016,156 people in Spain. 59.6% are female, 40.4% are male, average age 47.8. Top brand affinities: IBEX 35, Spanish language, Caixabank, Aldi, Real property.
Top brand affinities include IBEX 35, Spanish language, Caixabank, with strongest over-indexing on IBEX 35 (2.47× the country average).
Demographically, the El Confidencial audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical El Confidencial fan in Spain is more female, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the El Confidencial profile in Spain.
59.6% are female, 40.4% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 47.8 |
| Estimated audience size | 14,016,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide El Confidencial audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 81.7% |
| Portugal | 1.8% |
| United States | 1.7% |
The strongest cross-interests of the El Confidencial audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Avast! | Technology & Electronics | 9.69× | ||
| 02 | Albert Einstein | Technology & Electronics | 7.26× | ||
| 03 | Novo Nordisk | Health | 6.99× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 4.08× | ||
| 05 | Arturo Pérez-Reverte | Literature | 3.57× | ||
| 06 | Betfair | Games | 3.19× | ||
| 07 | Real property | Home & Garden | 2.98× | ||
| 08 | Richard Gere | Movies & TV | 2.86× | ||
| 09 | Volunteering | Politics & Society | 2.70× | ||
| 10 | IBEX 35 | Business & Career | 2.47× | ||
| 11 | Caixabank | Business & Career | 2.34× | ||
| 12 | Aldi | Shopping | 2.24× | ||
| 13 | TripAdvisor | Travel & Leisure | 2.08× | ||
| 14 | Subscription business model | Shopping | 1.93× | ||
| 15 | Spanish language | Politics & Society | 1.84× | ||
| 16 | Online newspaper | News | 1.82× | ||
| 17 | El País | News | 1.81× | ||
| 18 | Julio Iglesias | Music & Radio | 1.69× | ||
| 19 | LaSexta | Movies & TV | 1.58× | ||
| 20 | Bankinter | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Need for Security | CONSERVATISM | 1.59× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Mindfulness | BALANCE | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Confidencial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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