A data profile of the people who buy, follow and care about El Confidencial in United States — modelled from more than twelve digital signal sources. El Confidencial has an estimated audience of 291,226 people in United States.
The average El Confidencial fan in United States is 43.0 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, New York, California.
Top brand affinities include El País, Prison Break, Madrid, with strongest over-indexing on El País (42.78× the country average).
Demographically, the El Confidencial audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical El Confidencial fan in United States is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for El País.
The key figures that characterise the El Confidencial profile in United States.
38.3% are female, 61.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 43.0 |
| Estimated audience size | 291,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide El Confidencial audience comes from United States.
| Country | Share |
|---|---|
| Spain | 81.7% |
| Portugal | 1.8% |
| United States | 1.7% |
Where the El Confidencial audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~4K | 4.85× | |
| 02 | Florida | ~70K | 4.00× | |
| 03 | New York | ~40K | 2.73× | |
| 04 | Wyoming | <1K | 2.01× | |
| 05 | Kansas | ~4K | 1.97× | |
| 06 | Massachusetts | ~8K | 1.58× | |
| 07 | Maryland | ~7K | 1.39× | |
| 08 | New Jersey | ~9K | 1.36× | |
| 09 | Virginia | ~8K | 1.26× | |
| 10 | Rhode Island | ~1K | 1.25× | |
| 11 | Connecticut | ~3K | 1.20× | |
| 12 | Illinois | ~10K | 1.12× | |
| 13 | Texas | ~20K | 1.07× | |
| 14 | Georgia | ~9K | 1.07× | |
| 15 | California | ~30K | 1.06× | |
| 16 | Vermont | <1K | 1.06× | |
| 17 | Louisiana | ~4K | 1.05× | |
| 18 | Alaska | <1K | 1.00× | |
| 19 | West Virginia | ~1K | 0.95× | |
| 20 | Mississippi | ~2K | 0.92× | |
| 21 | Colorado | ~4K | 0.91× | |
| 22 | Utah | ~2K | 0.89× | |
| 23 | New Mexico | ~1K | 0.85× | |
| 24 | Hawaii | <1K | 0.85× | |
| 25 | South Dakota | <1K | 0.85× | |
| 26 | Montana | <1K | 0.84× | |
| 27 | Maine | <1K | 0.83× | |
| 28 | Delaware | <1K | 0.83× | |
| 29 | Tennessee | ~4K | 0.81× | |
| 30 | Nevada | ~2K | 0.80× | |
| 31 | New Hampshire | <1K | 0.79× | |
| 32 | Ohio | ~6K | 0.78× | |
| 33 | Washington | ~4K | 0.78× | |
| 34 | Missouri | ~3K | 0.78× | |
| 35 | Idaho | ~1K | 0.78× | |
| 36 | North Carolina | ~6K | 0.77× | |
| 37 | Kentucky | ~3K | 0.77× | |
| 38 | Indiana | ~4K | 0.75× | |
| 39 | South Carolina | ~3K | 0.73× | |
| 40 | Alabama | ~3K | 0.73× | |
| 41 | Oklahoma | ~2K | 0.73× | |
| 42 | Nebraska | ~1K | 0.73× | |
| 43 | Arkansas | ~2K | 0.71× | |
| 44 | Pennsylvania | ~6K | 0.69× | |
| 45 | Iowa | ~2K | 0.68× | |
| 46 | Minnesota | ~2K | 0.64× | |
| 47 | Wisconsin | ~3K | 0.62× | |
| 48 | Michigan | ~4K | 0.61× | |
| 49 | Oregon | ~2K | 0.61× | |
| 50 | Arizona | ~3K | 0.60× |
The strongest cross-interests of the El Confidencial audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El País | News | 42.78× | ||
| 02 | Prison Break | Movies & TV | 38.11× | ||
| 03 | Saw (franchise) | Movies & TV | 22.89× | ||
| 04 | Madrid | Travel & Leisure | 20.69× | ||
| 05 | Bild | News | 18.92× | ||
| 06 | Thierry Henry | Sports | 18.48× | ||
| 07 | Barbour | Fashion & Accessoires | 13.09× | ||
| 08 | Ronaldinho | Sports | 13.00× | ||
| 09 | Barcelona | Travel & Leisure | 11.08× | ||
| 10 | Gizmodo | Technology & Electronics | 10.99× | ||
| 11 | La Liga | Sports | 6.80× | ||
| 12 | Business school | Business & Career | 6.64× | ||
| 13 | Renewable energy | Business & Career | 5.45× | ||
| 14 | Las Vegas | Travel & Leisure | 4.98× | ||
| 15 | Milwaukee Brewers | Sports | 4.69× | ||
| 16 | Spanish language | Politics & Society | 4.10× | ||
| 17 | Solar energy | Home & Garden | 3.96× | ||
| 18 | Real Madrid C.F. | Sports | 3.08× | ||
| 19 | Airbnb | Travel & Leisure | 2.89× | ||
| 20 | Mortgage loans | Business & Career | 2.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.25× | |
| Convenience Orientation | PREMIUM | 1.89× | |
| Need for Security | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.84× |
El Confidencial has an estimated audience of 291,226 people in United States, concentrated in Florida and New York.
38.3% of El Confidencial fans are female, 61.7% are male, with an average age of 43.0 years.
El Confidencial fans show strongest brand affinity for El País (42.78×), Prison Break (38.11×), and Madrid (20.69×) over the country average.
El Confidencial fans in United States are most concentrated in Florida (reach ~70K), New York (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.
Beyond El Confidencial itself, the audience over-indexes on Prison Break (38.11×), Madrid (20.69×), Saw (franchise) (22.89×), and Las Vegas (4.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for El Confidencial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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