Rascasse Audience Intelligence

El Confidencial Audience in United States

A data profile of the people who buy, follow and care about El Confidencial in United States — modelled from more than twelve digital signal sources. El Confidencial has an estimated audience of 291,226 people in United States.

The average El Confidencial fan in United States is 43.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include El País, Prison Break, Madrid, with strongest over-indexing on El País (42.78× the country average).

Demographically, the El Confidencial audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical El Confidencial fan in United States is more male, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for El País.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the El Confidencial profile in United States.

Audience size
291K
in United States
Gender
38.3%
61.7% male
Age
43.0
average years
Country rank
#49099
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of El Confidencial

38.3% are female, 61.7% are male, average age 43.0.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for El Confidencial audience in United States
MetricValue
Female38.3%
Male61.7%
Average age43.0
Estimated audience size291,226
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the El Confidencial audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

1.7%

of the worldwide El Confidencial audience comes from United States.

Worldwide audience distribution share by country for El Confidencial
CountryShare
Spain81.7%
Portugal1.8%
United States1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the El Confidencial audience in United States is strongest.

Fig. 05

Top regions by affinity

El Confidencial fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K4.85×
02Florida~70K4.00×
03New York~40K2.73×
04Wyoming<1K2.01×
05Kansas~4K1.97×
06Massachusetts~8K1.58×
07Maryland~7K1.39×
08New Jersey~9K1.36×
09Virginia~8K1.26×
10Rhode Island~1K1.25×
11Connecticut~3K1.20×
12Illinois~10K1.12×
13Texas~20K1.07×
14Georgia~9K1.07×
15California~30K1.06×
16Vermont<1K1.06×
17Louisiana~4K1.05×
18Alaska<1K1.00×
19West Virginia~1K0.95×
20Mississippi~2K0.92×
21Colorado~4K0.91×
22Utah~2K0.89×
23New Mexico~1K0.85×
24Hawaii<1K0.85×
25South Dakota<1K0.85×
26Montana<1K0.84×
27Maine<1K0.83×
28Delaware<1K0.83×
29Tennessee~4K0.81×
30Nevada~2K0.80×
31New Hampshire<1K0.79×
32Ohio~6K0.78×
33Washington~4K0.78×
34Missouri~3K0.78×
35Idaho~1K0.78×
36North Carolina~6K0.77×
37Kentucky~3K0.77×
38Indiana~4K0.75×
39South Carolina~3K0.73×
40Alabama~3K0.73×
41Oklahoma~2K0.73×
42Nebraska~1K0.73×
43Arkansas~2K0.71×
44Pennsylvania~6K0.69×
45Iowa~2K0.68×
46Minnesota~2K0.64×
47Wisconsin~3K0.62×
48Michigan~4K0.61×
49Oregon~2K0.61×
50Arizona~3K0.60×
Fig. 06

Affinity by region

Affinity by region — El Confidencial, United States
0.60×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the El Confidencial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for El Confidencial audience
#·InterestCategoryAffinity×
01El PaísNews42.78×
02Prison BreakMovies & TV38.11×
03Saw (franchise)Movies & TV22.89×
04MadridTravel & Leisure20.69×
05BildNews18.92×
06Thierry HenrySports18.48×
07BarbourFashion & Accessoires13.09×
08RonaldinhoSports13.00×
09BarcelonaTravel & Leisure11.08×
10GizmodoTechnology & Electronics10.99×
11La LigaSports6.80×
12Business schoolBusiness & Career6.64×
13Renewable energyBusiness & Career5.45×
14Las VegasTravel & Leisure4.98×
15Milwaukee BrewersSports4.69×
16Spanish languagePolitics & Society4.10×
17Solar energyHome & Garden3.96×
18Real Madrid C.F.Sports3.08×
19AirbnbTravel & Leisure2.89×
20Mortgage loansBusiness & Career2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the El Confidencial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by El Confidencial audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.25×
Convenience OrientationPREMIUM1.89×
Need for SecurityCONSERVATISM1.76×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by El Confidencial audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
DIY MentalityTHRILL0.81×
Healthy LifestyleBALANCE0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does El Confidencial have in United States?

El Confidencial has an estimated audience of 291,226 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of El Confidencial fans?

38.3% of El Confidencial fans are female, 61.7% are male, with an average age of 43.0 years.

03

Which brands do El Confidencial fans like most?

El Confidencial fans show strongest brand affinity for El País (42.78×), Prison Break (38.11×), and Madrid (20.69×) over the country average.

04

Where do El Confidencial fans live in United States?

El Confidencial fans in United States are most concentrated in Florida (reach ~70K), New York (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do El Confidencial fans also like?

Beyond El Confidencial itself, the audience over-indexes on Prison Break (38.11×), Madrid (20.69×), Saw (franchise) (22.89×), and Las Vegas (4.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Confidencial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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