Gizmodo Audience in United States

Gizmodo logo

Gizmodo has an estimated audience of 4,958,784 people in United States. 34.5% are female, 65.5% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: OpenAI, Gemini, Telecommunications equipment, MetroPCS, Chat GPT.

The average Gizmodo fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include OpenAI, Gemini, Telecommunications equipment, with strongest over-indexing on OpenAI (11.41× the country average). Demographically, the Gizmodo audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

Demographics of Gizmodo fans

Demographic split for Gizmodo audience in United States
MetricValue
Female34.5%
Male65.5%
Average age40.7
Estimated audience size4,958,784

Audience persona

The typical Gizmodo fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for OpenAI.

Top regions in United States

Top regions ranked by reach for Gizmodo in United States
RegionReachAffinity
California866,9671.59×
Texas467,6921.1×
New York384,9661.39×
Florida249,0310.74×
Illinois226,0361.37×
Virginia186,6871.55×
Washington175,0331.76×
Pennsylvania160,9990.96×
Ohio136,3040.89×
New Jersey136,0801.08×
Massachusetts128,8761.32×
Georgia121,0920.79×
North Carolina115,6560.78×
Michigan115,5170.89×
Oregon110,6611.95×
Maryland105,2581.23×
Colorado101,6361.3×
Indiana89,8310.99×
Minnesota79,3541.12×
Arizona77,4980.77×
Kentucky74,2361.19×
Missouri73,0570.91×
Wisconsin60,3020.81×
Connecticut56,2361.13×
Tennessee55,3600.56×
Oklahoma54,9661×
Kansas45,3641.16×
Utah43,4520.98×
Louisiana42,1550.66×
Hawaii39,5861.86×
Washington, District of Columbia39,1832.63×
South Carolina38,2980.51×
Iowa36,0710.88×
Nevada34,2060.71×
Alabama32,2420.47×
Rhode Island19,9351.26×
Idaho19,9140.8×
Maine17,6430.99×
Nebraska17,5000.7×
New Mexico16,8080.68×
New Hampshire16,0230.82×
Arkansas15,9630.39×
Alaska15,9221.5×
Mississippi13,7410.34×
Montana10,1930.74×
Delaware10,1250.74×
South Dakota8,5630.75×
Vermont7,9990.92×
West Virginia6,8560.3×
North Dakota5,9400.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gizmodo audience
BrandAffinityCategory
OpenAI11.41×Technology & Electronics
Gemini8.35×Technology & Electronics
Telecommunications equipment14.51×Technology & Electronics
MetroPCS14.15×Technology & Electronics
Chat GPT7.52×Technology & Electronics
Wireless LAN11.7×Technology & Electronics
Semiconductor9.05×Technology & Electronics
Wireless network11.69×Technology & Electronics
Google Docs3.43×Internet & Social Media
Augmented reality9.81×Technology & Electronics
Perplexity11.41×Technology & Electronics
Macy's3.16×Shopping
Epic Games6.9×Games
Engadget9.75×Technology & Electronics
T-Mobile3.04×Technology & Electronics
Smart device7.24×Technology & Electronics
Guangdong11.89×Travel & Leisure
Ars Technica17.67×Technology & Electronics
Digital Trends7.16×Technology & Electronics
Video editing software9.25×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gizmodo audience
TraitClusterScore
Early Adopter MentalityPOWER4.53
LGBTQ+ IdentityOPEN2.11
SustainabilityBALANCE1.51
Luxury OrientationPREMIUM1.51
Convenience OrientationPREMIUM1.42
Social Media UsageJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Gizmodo
CountryShare
United States53.0%
Japan16.7%
Canada5.4%

See Gizmodo audiences in other countries

More Tech blog audiences in United States

Frequently asked questions

How many fans does Gizmodo have in United States?

Gizmodo has an estimated audience of 4,958,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Gizmodo fans?

34.5% of Gizmodo fans are female, 65.5% are male, with an average age of 40.7 years.

Which brands do Gizmodo fans like most?

Gizmodo fans show strongest brand affinity for OpenAI (11.41×), Gemini (8.35×), and Telecommunications equipment (14.51×) over the country average.

Where do Gizmodo fans live in United States?

Gizmodo fans in United States are most concentrated in California (reach 866,967), Texas (reach 467,692), and New York (reach 384,966). These three regions account for the largest share of the active audience.

What other brands do Gizmodo fans also like?

Beyond Gizmodo itself, the audience over-indexes on Gemini (8.35×), Telecommunications equipment (14.51×), MetroPCS (14.15×), and Chat GPT (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gizmodo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.