Rascasse Audience Intelligence

Gizmodo Audience in United States

A data profile of the people who buy, follow and care about Gizmodo in United States — modelled from more than twelve digital signal sources. Gizmodo has an estimated audience of 4,971,449 people in United States.

#5among Tech blog in United States#174among Website / Newspaper / Magazine in United States#294in Technology & Electronics

The average Gizmodo fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gemini, OpenAI, Telecommunications equipment, with strongest over-indexing on Gemini (8.35× the country average).

Demographically, the Gizmodo audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gizmodo fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gemini.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gizmodo profile in United States.

Audience size
5M
in United States
Gender
34.5%♀
65.5% male
Age
40.7
average years
Country rank
#6741
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gizmodo

34.5% are female, 65.5% are male, average age 40.7.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Gizmodo audience in United States
MetricValue
Female34.5%
Male65.5%
Average age40.7
Estimated audience size4,971,449
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Gizmodo audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4921%
50+22%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Gizmodo audience comes from United States.

Worldwide audience distribution share by country for Gizmodo
CountryShare
United States53.0%
Japan16.8%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gizmodo audience in United States is strongest.

Fig. 05

Top regions by affinity

Gizmodo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.52×
02Oregon~90K1.63×
03Washington~200K1.60×
04Alaska~20K1.52×
05Hawaii~30K1.50×
06California~800K1.46×
07Kansas~60K1.44×
08New York~400K1.42×
09Colorado~100K1.38×
10Virginia~200K1.28×
11Illinois~200K1.27×
12Massachusetts~100K1.22×
13Wyoming~9K1.21×
14Rhode Island~20K1.13×
15Maryland~90K1.09×
16Kentucky~70K1.09×
17New Jersey~100K1.04×
18Minnesota~70K1.03×
19Connecticut~50K1.02×
20Texas~400K1.01×
21Pennsylvania~200K1.01×
22Utah~40K0.98×
23Missouri~80K0.95×
24Oklahoma~50K0.94×
25Maine~20K0.93×
26Ohio~100K0.91×
27Indiana~80K0.91×
28Delaware~10K0.90×
29North Dakota~9K0.90×
30South Dakota~10K0.89×
31New Hampshire~20K0.88×
32Georgia~100K0.86×
33Iowa~30K0.85×
34Florida~300K0.84×
35Michigan~100K0.84×
36New Mexico~20K0.84×
37Montana~10K0.81×
38Idaho~20K0.80×
39North Carolina~100K0.78×
40Arizona~80K0.78×
41Nebraska~20K0.78×
42Wisconsin~60K0.77×
43Nevada~40K0.76×
44Mississippi~30K0.72×
45Tennessee~70K0.70×
46Louisiana~40K0.70×
47West Virginia~20K0.68×
48South Carolina~50K0.66×
49Arkansas~30K0.62×
50Alabama~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Gizmodo, United States
0.60×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gizmodo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gizmodo audience
#·InterestCategoryAffinity×
01Ars TechnicaTechnology & Electronics17.67×
02Telecommunications equipmentTechnology & Electronics14.51×
03MetroPCSTechnology & Electronics14.15×
04GuangdongTravel & Leisure11.89×
05Wireless LANTechnology & Electronics11.70×
06Wireless networkTechnology & Electronics11.69×
07OpenAITechnology & Electronics11.41×
08PerplexityTechnology & Electronics11.41×
09Augmented realityTechnology & Electronics9.81×
10EngadgetTechnology & Electronics9.75×
11Video editing softwareTechnology & Electronics9.25×
12SemiconductorTechnology & Electronics9.05×
13GeminiTechnology & Electronics8.35×
14Chat GPTTechnology & Electronics7.52×
15Smart deviceTechnology & Electronics7.24×
16Digital TrendsTechnology & Electronics7.16×
17Epic GamesGames6.90×
18Google DocsInternet & Social Media3.43×
19Macy'sShopping3.16×
20T-MobileTechnology & Electronics3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gizmodo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gizmodo audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.53×
Luxury OrientationPREMIUM1.84×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gizmodo audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
Community OrientationOPEN0.85×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gizmodo have in United States?

Gizmodo has an estimated audience of 4,971,449 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gizmodo fans?

34.5% of Gizmodo fans are female, 65.5% are male, with an average age of 40.7 years.

03

Which brands do Gizmodo fans like most?

Gizmodo fans show strongest brand affinity for Gemini (8.35×), OpenAI (11.41×), and Telecommunications equipment (14.51×) over the country average.

04

Where do Gizmodo fans live in United States?

Gizmodo fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gizmodo fans also like?

Beyond Gizmodo itself, the audience over-indexes on OpenAI (11.41×), Telecommunications equipment (14.51×), MetroPCS (14.15×), and Chat GPT (7.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Gizmodo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gizmodo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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