Mashable Audience in United States

Mashable logo

Mashable has an estimated audience of 264,443 people in United States. 45.7% are female, 54.3% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: Fox News Channel, Comedy movies, Online newspaper, MSN, Digital media.

The average Mashable fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fox News Channel, Comedy movies, Online newspaper, with strongest over-indexing on Fox News Channel (1.61× the country average). Demographically, the Mashable audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

Demographics of Mashable fans

Demographic split for Mashable audience in United States
MetricValue
Female45.7%
Male54.3%
Average age39.1
Estimated audience size264,443

Audience persona

The typical Mashable fan in United States is balanced, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Mashable in United States
RegionReachAffinity
California35,0621.21×
New York23,4721.59×
Texas18,0780.8×
Florida17,1040.96×
Illinois12,1311.38×
Pennsylvania9,3571.05×
North Carolina7,9391×
Georgia7,7450.95×
New Jersey7,6251.13×
Ohio7,2570.89×
Washington7,0121.32×
Michigan6,5410.95×
Massachusetts6,3711.22×
Virginia6,0910.95×
Maryland5,5561.22×
Indiana5,5321.15×
Colorado4,7301.13×
Arizona4,3540.81×
Tennessee4,2680.8×
Oregon3,9411.3×
Minnesota3,8591.02×
Missouri3,7270.87×
Wisconsin3,3630.85×
Connecticut3,2851.24×
South Carolina3,2290.81×
Kentucky2,5840.78×
Louisiana2,3600.69×
Alabama2,2830.62×
Utah2,0950.88×
Nevada1,9090.75×
Arkansas1,7740.81×
Oklahoma1,7580.6×
Iowa1,7500.8×
Kansas1,6830.81×
Mississippi1,5500.71×
Idaho1,5221.15×
Hawaii1,5121.33×
New Hampshire1,3231.27×
Washington, District of Columbia1,2951.63×
Maine1,0871.15×
Nebraska1,0500.79×
New Mexico9920.75×
Vermont9682.08×
West Virginia8680.7×
Rhode Island8110.96×
Delaware8041.1×
Alaska5630.99×
North Dakota5441×
Montana5280.72×
South Dakota4280.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mashable audience
BrandAffinityCategory
Fox News Channel1.61×Movies & TV
Comedy movies1.58×Movies & TV
Online newspaper2.84×News
MSN1.92×News
Digital media2.01×Business & Career
CNN1.59×Movies & TV
verizon2.25×Technology & Electronics
Drudge Report3.4×Sports
Google Drive1.88×Technology & Electronics
Yahoo! Finance2.14×Business & Career
The Gilded Age2.3×Movies & TV
Friendship1.58×Kids & Family
American Airlines1.7×Travel & Leisure
United Airlines2.15×Travel & Leisure
News broadcasting1.56×Business & Career
Enterprise Rent-A-Car2.52×Cars & Mobility
Bank of America1.62×Business & Career
CNBC2.91×Movies & TV
Television station1.62×Movies & TV
Gmail1.62×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mashable audience
TraitClusterScore
Early Adopter MentalityPOWER1.89
Convenience OrientationPREMIUM1.44
Luxury OrientationPREMIUM1.28
SustainabilityBALANCE1.27
LGBTQ+ IdentityOPEN1.27
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Mashable
CountryShare
United States36.9%
China6.9%
India6.0%

See Mashable audiences in other countries

More Tech blog audiences in United States

Frequently asked questions

How many fans does Mashable have in United States?

Mashable has an estimated audience of 264,443 people in United States, concentrated in California and New York.

What is the gender split and age of Mashable fans?

45.7% of Mashable fans are female, 54.3% are male, with an average age of 39.1 years.

Which brands do Mashable fans like most?

Mashable fans show strongest brand affinity for Fox News Channel (1.61×), Comedy movies (1.58×), and Online newspaper (2.84×) over the country average.

Where do Mashable fans live in United States?

Mashable fans in United States are most concentrated in California (reach 35,062), New York (reach 23,472), and Texas (reach 18,078). These three regions account for the largest share of the active audience.

What other brands do Mashable fans also like?

Beyond Mashable itself, the audience over-indexes on Comedy movies (1.58×), Online newspaper (2.84×), MSN (1.92×), and Digital media (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mashable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.