Rascasse Audience Intelligence

Mashable Audience in United States

A data profile of the people who buy, follow and care about Mashable in United States — modelled from more than twelve digital signal sources. Mashable has an estimated audience of 264,443 people in United States.

#6among Tech blog in United States#1732among Website / Newspaper / Magazine in United States#1289in Technology & Electronics

The average Mashable fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mitch McConnell, Comedy movies, Online newspaper, with strongest over-indexing on Mitch McConnell (2.59× the country average).

Demographically, the Mashable audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mashable fan in United States is balanced, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Mitch McConnell.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mashable profile in United States.

Audience size
264K
in United States
Gender
45.7%♀
54.3% male
Age
39.1
average years
Country rank
#51455
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mashable

45.7% are female, 54.3% are male, average age 39.1.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Mashable audience in United States
MetricValue
Female45.7%
Male54.3%
Average age39.1
Estimated audience size264,443
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Mashable audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Mashable audience comes from United States.

Worldwide audience distribution share by country for Mashable
CountryShare
United States36.8%
China6.9%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mashable audience in United States is strongest.

Fig. 05

Top regions by affinity

Mashable fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~1K1.55×
02Vermont<1K1.42×
03Connecticut~4K1.39×
04Washington, District of Columbia~1K1.36×
05New York~20K1.30×
06Kentucky~4K1.27×
07New Hampshire~1K1.27×
08Illinois~10K1.22×
09Indiana~6K1.21×
10Arkansas~3K1.21×
11North Dakota<1K1.18×
12Washington~6K1.14×
13Massachusetts~6K1.12×
14Oregon~3K1.11×
15Alaska<1K1.09×
16Rhode Island<1K1.08×
17Colorado~4K1.07×
18Hawaii~1K1.07×
19California~30K1.06×
20Maine~1K1.06×
21Ohio~8K1.04×
22Kansas~2K1.02×
23Maryland~5K1.01×
24New Jersey~7K1.00×
25Nebraska~1K0.99×
26Pennsylvania~9K0.98×
27Minnesota~4K0.98×
28Idaho~1K0.97×
29Virginia~6K0.94×
30Arizona~5K0.93×
31South Carolina~4K0.93×
32Wisconsin~4K0.93×
33Florida~20K0.91×
34North Carolina~7K0.90×
35Montana<1K0.90×
36South Dakota<1K0.90×
37Michigan~6K0.89×
38Georgia~7K0.88×
39New Mexico~1K0.88×
40Iowa~2K0.87×
41West Virginia~1K0.86×
42Tennessee~5K0.85×
43Missouri~4K0.85×
44Mississippi~2K0.83×
45Utah~2K0.82×
46Louisiana~3K0.77×
47Nevada~2K0.76×
48Oklahoma~2K0.74×
49Alabama~3K0.73×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Mashable, United States
0.69×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mashable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mashable audience
#·InterestCategoryAffinity×
01Drudge ReportSports3.40×
02CNBCMovies & TV2.91×
03Online newspaperNews2.84×
04Mitch McConnellPolitics & Society2.59×
05Enterprise Rent-A-CarCars & Mobility2.52×
06The Gilded AgeMovies & TV2.30×
07verizonTechnology & Electronics2.25×
08United AirlinesTravel & Leisure2.15×
09Yahoo! FinanceBusiness & Career2.14×
10Digital mediaBusiness & Career2.01×
11MSNNews1.92×
12Google DriveTechnology & Electronics1.88×
13American AirlinesTravel & Leisure1.70×
14Bank of AmericaBusiness & Career1.62×
15Television stationMovies & TV1.62×
16GmailInternet & Social Media1.62×
17CNNMovies & TV1.59×
18Comedy moviesMovies & TV1.58×
19FriendshipKids & Family1.58×
20News broadcastingBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mashable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mashable audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
Early Adopter MentalityPOWER1.40×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mashable audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
MindfulnessBALANCE0.78×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mashable have in United States?

Mashable has an estimated audience of 264,443 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mashable fans?

45.7% of Mashable fans are female, 54.3% are male, with an average age of 39.1 years.

03

Which brands do Mashable fans like most?

Mashable fans show strongest brand affinity for Mitch McConnell (2.59×), Comedy movies (1.58×), and Online newspaper (2.84×) over the country average.

04

Where do Mashable fans live in United States?

Mashable fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mashable fans also like?

Beyond Mashable itself, the audience over-indexes on Comedy movies (1.58×), Online newspaper (2.84×), MSN (1.92×), and Digital media (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mashable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mashable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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