Rascasse Audience Intelligence

Gmail Audience in United States

A data profile of the people who buy, follow and care about Gmail in United States — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 56,860,735 people in United States.

#11among Website / Newspaper / Magazine in United States#12in Internet & Social Media

The average Gmail fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, New York Post, Bank of America, with strongest over-indexing on Google Drive (22.1× the country average).

Demographically, the Gmail audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gmail fan in United States is balanced, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gmail profile in United States.

Audience size
56.9M
in United States
Gender
45.2%♀
54.8% male
Age
38.5
average years
Country rank
#330
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gmail

45.2% are female, 54.8% are male, average age 38.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Gmail audience in United States
MetricValue
Female45.2%
Male54.8%
Average age38.5
Estimated audience size56,860,735
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Gmail audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Gmail audience comes from United States.

Worldwide audience distribution share by country for Gmail
CountryShare
China19.5%
United States5.1%
Belgium2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gmail audience in United States is strongest.

Fig. 05

Top regions by affinity

Gmail fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.34×
02Massachusetts~1.5M1.32×
03New York~4M1.27×
04Rhode Island~200K1.24×
05California~7.5M1.21×
06New Jersey~1.5M1.16×
07Utah~600K1.16×
08Vermont~100K1.16×
09Hawaii~300K1.15×
10North Carolina~2M1.13×
11Virginia~1.5M1.13×
12Maine~200K1.13×
13Oregon~700K1.12×
14Connecticut~600K1.12×
15Arkansas~500K1.09×
16Maryland~1M1.08×
17Illinois~2M1.07×
18Georgia~2M1.03×
19New Hampshire~200K1.03×
20Washington~1M1.02×
21Colorado~900K1.02×
22Michigan~1.5M1.01×
23Pennsylvania~2M1.00×
24Florida~4M0.99×
25Minnesota~800K0.97×
26South Carolina~800K0.96×
27Nevada~500K0.96×
28Idaho~300K0.96×
29Texas~4.5M0.95×
30Mississippi~400K0.94×
31Montana~100K0.94×
32Ohio~1.5M0.93×
33Louisiana~700K0.93×
34Alaska~100K0.93×
35Arizona~1M0.92×
36Alabama~700K0.92×
37Tennessee~1M0.91×
38Missouri~800K0.90×
39Delaware~100K0.90×
40Wisconsin~800K0.89×
41Iowa~400K0.89×
42Indiana~900K0.88×
43Kansas~400K0.88×
44Nebraska~200K0.87×
45New Mexico~200K0.86×
46Oklahoma~500K0.85×
47West Virginia~200K0.85×
48Kentucky~600K0.83×
49North Dakota~90K0.81×
50South Dakota~90K0.65×
Fig. 06

Affinity by region

Affinity by region — Gmail, United States
0.65×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gmail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gmail audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics22.10×
02Productivity softwareBusiness & Career21.27×
03Erin AndrewsSports20.00×
04Pitbull (rapper)Music & Radio18.94×
05Josh DuhamelFashion & Accessoires13.49×
06Avan JogiaMovies & TV12.04×
07Leighton MeesterMovies & TV11.80×
08New York PostNews10.62×
09Hilary DuffMovies & TV9.03×
10Office 365Technology & Electronics8.60×
11PoliticoPolitics & Society6.96×
12LinkedInInternet & Social Media6.32×
13Bank of AmericaBusiness & Career5.27×
14Sustainable energyHome & Garden5.11×
15Home automationTechnology & Electronics5.07×
16Renewable energyBusiness & Career4.16×
17FedExBusiness & Career3.95×
18InnovationBusiness & Career3.82×
19Mortgage loansBusiness & Career2.73×
20Trader Joe'sShopping2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gmail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gmail audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM6.26×
Early Adopter MentalityPOWER2.04×
Need for SecurityCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gmail audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
DIY MentalityTHRILL0.82×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gmail have in United States?

Gmail has an estimated audience of 56,860,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gmail fans?

45.2% of Gmail fans are female, 54.8% are male, with an average age of 38.5 years.

03

Which brands do Gmail fans like most?

Gmail fans show strongest brand affinity for Google Drive (22.1×), New York Post (10.62×), and Bank of America (5.27×) over the country average.

04

Where do Gmail fans live in United States?

Gmail fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~4.5M), and New York (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Gmail fans also like?

Beyond Gmail itself, the audience over-indexes on New York Post (10.62×), Bank of America (5.27×), Pitbull (rapper) (18.94×), and Productivity software (21.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Gmail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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