Gmail Audience in United States

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Gmail has an estimated audience of 56,860,735 people in United States. 45.2% are female, 54.8% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Google Drive, Bank of America, Kia Sportage, New York Post, Indeed.com.

The average Gmail fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Drive, Bank of America, Kia Sportage, with strongest over-indexing on Google Drive (24.56× the country average). Demographically, the Gmail audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Gmail fans

Demographic split for Gmail audience in United States
MetricValue
Female45.2%
Male54.8%
Average age38.5
Estimated audience size56,860,735

Audience persona

The typical Gmail fan in United States is balanced, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Gmail in United States
RegionReachAffinity
California8,046,1711.29×
Texas4,836,3590.99×
New York4,262,4211.34×
Florida4,042,9441.05×
Illinois2,031,9591.07×
Pennsylvania1,968,2611.03×
North Carolina1,939,4461.13×
Georgia1,856,8781.06×
New Jersey1,656,7641.15×
Virginia1,619,9151.17×
Ohio1,581,2730.9×
Michigan1,524,4411.03×
Massachusetts1,508,5741.35×
Washington1,262,7491.11×
Tennessee1,120,3770.98×
Arizona1,108,2700.95×
Maryland1,107,6801.13×
Colorado959,9411.07×
Indiana890,8710.86×
Missouri847,6290.92×
Minnesota817,6431×
South Carolina800,5930.94×
Wisconsin776,0720.91×
Oregon736,8651.13×
Alabama691,9240.87×
Louisiana682,3380.93×
Connecticut645,4861.13×
Kentucky584,5450.82×
Utah580,8351.14×
Nevada523,9220.95×
Oklahoma518,8570.82×
Arkansas442,3320.94×
Mississippi419,9240.9×
Iowa397,9300.85×
Kansas385,5870.86×
Hawaii286,2331.17×
Idaho266,5090.93×
Washington, District of Columbia241,5351.41×
New Mexico235,0940.82×
Nebraska232,8550.82×
New Hampshire225,5801.01×
Maine225,2991.11×
West Virginia220,3970.83×
Rhode Island212,4201.17×
Montana144,7960.92×
Delaware140,2690.89×
Vermont110,0411.1×
Alaska105,5310.87×
North Dakota85,7730.73×
South Dakota85,1350.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gmail audience
BrandAffinityCategory
Google Drive24.56×Technology & Electronics
Bank of America7.96×Business & Career
Kia Sportage40.18×Cars & Mobility
New York Post10.09×News
Indeed.com5.86×Business & Career
Productivity software27.93×Business & Career
Google Maps4.69×Internet & Social Media
Honda HR-V26.79×Cars & Mobility
Josh Duhamel14.24×Fashion & Accessoires
Aaron Paul19.05×Movies & TV
Office 3659.47×Technology & Electronics
Pre-school playgroup29.94×Kids & Family
Erin Andrews20×Sports
Capital One3.26×Business & Career
Bridgit Mendler18.42×Movies & TV
Avan Jogia14.18×Movies & TV
Sophia Bush13.08×Movies & TV
Politico6.62×Politics & Society
LinkedIn2.6×Internet & Social Media
Hilary Duff7.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gmail audience
TraitClusterScore
Convenience OrientationPREMIUM6.49
Early Adopter MentalityPOWER2.19
Need for SecurityCONSERVATISM1.68
Career OrientationPOWER1.56
Luxury OrientationPREMIUM1.49
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Gmail
CountryShare
China19.8%
United States5.1%
Belgium2.8%

See Gmail audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Gmail have in United States?

Gmail has an estimated audience of 56,860,735 people in United States, concentrated in California and Texas.

What is the gender split and age of Gmail fans?

45.2% of Gmail fans are female, 54.8% are male, with an average age of 38.5 years.

Which brands do Gmail fans like most?

Gmail fans show strongest brand affinity for Google Drive (24.56×), Bank of America (7.96×), and Kia Sportage (40.18×) over the country average.

Where do Gmail fans live in United States?

Gmail fans in United States are most concentrated in California (reach 8,046,171), Texas (reach 4,836,359), and New York (reach 4,262,421). These three regions account for the largest share of the active audience.

What other brands do Gmail fans also like?

Beyond Gmail itself, the audience over-indexes on Bank of America (7.96×), Kia Sportage (40.18×), New York Post (10.09×), and Indeed.com (5.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.