A data profile of the people who buy, follow and care about Gmail in France — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 5,675,122 people in France.
The average Gmail fan in France is 31.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, WhatsApp, Accounting software, with strongest over-indexing on Love & Sex (100.71× the country average).
Demographically, the Gmail audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Gmail fan in France is balanced, around 31.5 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Gmail profile in France.
51.4% are female, 48.6% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 31.5 |
| Estimated audience size | 5,675,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Gmail audience comes from France.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
Where the Gmail audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.28× | |
| 02 | Occitanie | ~600K | 1.18× | |
| 03 | Auvergne-Rhône-Alpes | ~700K | 1.12× | |
| 04 | Provence-Alpes-Côte d'Azur | ~500K | 1.11× | |
| 05 | Brittany | ~300K | 1.04× | |
| 06 | Nouvelle-Aquitaine | ~500K | 1.00× | |
| 07 | Hauts-de-France | ~500K | 0.99× | |
| 08 | Pays de la Loire | ~300K | 0.99× | |
| 09 | Grand Est | ~400K | 0.96× | |
| 10 | Centre-Val de Loire | ~200K | 0.91× | |
| 11 | Normandy | ~200K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.88× | |
| 13 | Corsica | ~20K | 0.65× |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 100.71× | ||
| 02 | Accounting software | Business & Career | 20.00× | ||
| 03 | Christmas tree | Kids & Family | 10.89× | ||
| 04 | Internet & Social Media | 9.92× | |||
| 05 | Christmas Gift | Kids & Family | 9.34× | ||
| 06 | Dropbox (service) | Technology & Electronics | 7.90× | ||
| 07 | Sex and the City | Movies & TV | 7.65× | ||
| 08 | Yahoo! | Internet & Social Media | 5.86× | ||
| 09 | Self-awareness | Health | 5.33× | ||
| 10 | Google Maps | Internet & Social Media | 4.97× | ||
| 11 | E-book readers | Technology & Electronics | 4.95× | ||
| 12 | Livemusic | Music & Radio | 3.85× | ||
| 13 | Google Drive | Technology & Electronics | 3.56× | ||
| 14 | Emmanuel Macron | Politics & Society | 2.98× | ||
| 15 | Cloud computing | Technology & Electronics | 2.96× | ||
| 16 | EBay | Shopping | 2.82× | ||
| 17 | Politics | Politics & Society | 2.74× | ||
| 18 | Innovation | Business & Career | 2.69× | ||
| 19 | Ouest-France | News | 2.00× | ||
| 20 | YouTube | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.80× | |
| Social Media Usage | JOY | 2.39× | |
| Patriotism | CONSERVATISM | 2.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Pet Ownership | JOY | 0.75× | |
| Sustainability | BALANCE | 0.79× |
Gmail has an estimated audience of 5,675,122 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.4% of Gmail fans are female, 48.6% are male, with an average age of 31.5 years.
Gmail fans show strongest brand affinity for Love & Sex (100.71×), WhatsApp (9.92×), and Accounting software (20×) over the country average.
Gmail fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gmail itself, the audience over-indexes on WhatsApp (9.92×), Accounting software (20×), Google Maps (4.97×), and Sex and the City (7.65×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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