Gmail Audience in France
Gmail has an estimated audience of 5,675,122 people in France. 51.4% are female, 48.6% are male, average age 31.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Google Maps, WhatsApp, Permanent residency, Accounting software, Google Drive.
The average Gmail fan in France is 31.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Google Maps, WhatsApp, Permanent residency, with strongest over-indexing on Google Maps (9.91× the country average). Demographically, the Gmail audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 31.5 |
| Estimated audience size | 5,675,122 |
Audience persona
The typical Gmail fan in France is balanced, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,294,829 | 1.27× |
| Auvergne-Rhône-Alpes | 745,027 | 1.12× |
| Occitanie | 578,946 | 1.18× |
| Nouvelle-Aquitaine | 499,385 | 1× |
| Hauts-de-France | 496,663 | 0.99× |
| Provence-Alpes-Côte d'Azur | 468,757 | 1.11× |
| Grand Est | 442,633 | 0.96× |
| Pays de la Loire | 312,805 | 0.99× |
| Brittany | 287,633 | 1.04× |
| Normandy | 246,610 | 0.89× |
| Bourgogne-Franche-Comté | 202,173 | 0.88× |
| Centre-Val de Loire | 193,490 | 0.91× |
| Corsica | 18,246 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 9.91× | Internet & Social Media |
| 8.49× | Internet & Social Media | |
| Permanent residency | 14.77× | Business & Career |
| Accounting software | 20× | Business & Career |
| Google Drive | 7.42× | Technology & Electronics |
| Sex and the City | 10.56× | Movies & TV |
| Lions Clubs International | 14.17× | Business & Career |
| Self-awareness | 5.42× | Health |
| Shellfish | 16.24× | Food & Beverages |
| Yahoo! | 6.21× | Internet & Social Media |
| Livemusic | 4.81× | Music & Radio |
| Payot | 20× | Beauty & Wellness |
| Office 365 | 4.86× | Technology & Electronics |
| Fibromyalgia awareness | 16× | Health |
| Taittinger | 18.79× | Food & Beverages |
| Wire transfer | 18.98× | Technology & Electronics |
| Real property | 2.42× | Home & Garden |
| Cervical vertebrae | 20× | Health |
| Karl Marx | 11.78× | Literature |
| Western Union | 3.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.72 |
| Urban Lifestyle | OPEN | 3.34 |
| Social Media Usage | JOY | 1.87 |
| Mindfulness | BALANCE | 1.71 |
| Indulgence | JOY | 1.46 |
| Need for Security | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| United States | 5.1% |
| Belgium | 2.8% |
See Gmail audiences in other countries
More Internet & Social Media audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does Gmail have in France?
Gmail has an estimated audience of 5,675,122 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Gmail fans?
51.4% of Gmail fans are female, 48.6% are male, with an average age of 31.5 years.
Which brands do Gmail fans like most?
Gmail fans show strongest brand affinity for Google Maps (9.91×), WhatsApp (8.49×), and Permanent residency (14.77×) over the country average.
Where do Gmail fans live in France?
Gmail fans in France are most concentrated in Île-de-France (reach 1,294,829), Auvergne-Rhône-Alpes (reach 745,027), and Occitanie (reach 578,946). These three regions account for the largest share of the active audience.
What other brands do Gmail fans also like?
Beyond Gmail itself, the audience over-indexes on WhatsApp (8.49×), Permanent residency (14.77×), Accounting software (20×), and Google Drive (7.42×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.