Innovation Audience in France
Innovation has an estimated audience of 9,144,693 people in France. 45.3% are female, 54.7% are male, average age 43.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: LinkedIn, Games, Clothing, Entertainment, Google Drive.
The average Innovation fan in France is 43.8 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include LinkedIn, Games, Clothing, with strongest over-indexing on LinkedIn (3.54× the country average). Demographically, the Innovation audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Innovation fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.8 |
| Estimated audience size | 9,144,693 |
Audience persona
The typical Innovation fan in France is balanced, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for LinkedIn.
Innovation fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~3M | 1.77× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.18× |
| Hauts-de-France | ~800K | 0.99× |
| Occitanie | ~800K | 1× |
| Nouvelle-Aquitaine | ~800K | 0.98× |
| Grand Est | ~700K | 0.98× |
| Provence-Alpes-Côte d'Azur | ~700K | 1.05× |
| Pays de la Loire | ~600K | 1.1× |
| Brittany | ~400K | 0.93× |
| Normandy | ~400K | 0.88× |
| Bourgogne-Franche-Comté | ~300K | 0.87× |
| Centre-Val de Loire | ~300K | 0.85× |
| Corsica | ~40K | 0.85× |
Top brand affinities of Innovation fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.54× | Internet & Social Media | |
| Games | 2.2× | Games |
| Clothing | 2.06× | Fashion & Accessoires |
| Entertainment | 1.79× | Movies & TV |
| Google Drive | 3.45× | Technology & Electronics |
| Food | 1.98× | Food & Beverages |
| Music | 1.88× | Business & Career |
| Boursorama | 2.12× | Business & Career |
| Reading | 1.85× | Literature |
| Sports | 1.7× | Sports |
| Food and drink | 1.62× | Food & Beverages |
| Photography | 1.94× | Arts & Culture |
| Movies | 1.74× | Movies & TV |
| Arts and music | 1.62× | Arts & Culture |
| Doctolib | 1.88× | Health |
| Ouest France | 1.65× | News |
| Beverages | 1.86× | Food & Beverages |
| Sports and outdoors | 1.61× | Sports |
| Fitness and wellness | 1.65× | Sports |
| Pets | 1.75× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.4 |
| Career Orientation | POWER | 2.39 |
| Individualism | JOY | 2.03 |
| Community Orientation | OPEN | 1.87 |
| Convenience Orientation | PREMIUM | 1.86 |
| Quality Awareness | PREMIUM | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
See Innovation audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Innovation have in France?
Innovation has an estimated audience of 9,144,693 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Innovation fans?
45.3% of Innovation fans are female, 54.7% are male, with an average age of 43.8 years.
Which brands do Innovation fans like most?
Innovation fans show strongest brand affinity for LinkedIn (3.54×), Games (2.2×), and Clothing (2.06×) over the country average.
Where do Innovation fans live in France?
Innovation fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Innovation fans also like?
Beyond Innovation itself, the audience over-indexes on Games (2.2×), Clothing (2.06×), Entertainment (1.79×), and Google Drive (3.45×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.