A data profile of the people who buy, follow and care about Innovation in France — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 9,144,693 people in France.
The average Innovation fan in France is 43.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Games, Clothing, Claude, with strongest over-indexing on Games (2.2× the country average).
Demographically, the Innovation audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Innovation fan in France is balanced, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Games.
The key figures that characterise the Innovation profile in France.
45.3% are female, 54.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.8 |
| Estimated audience size | 9,144,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Innovation audience comes from France.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
Where the Innovation audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.77× | |
| 02 | Auvergne-Rhône-Alpes | ~1.5M | 1.18× | |
| 03 | Pays de la Loire | ~600K | 1.10× | |
| 04 | Provence-Alpes-Côte d'Azur | ~700K | 1.05× | |
| 05 | Occitanie | ~800K | 1.00× | |
| 06 | Hauts-de-France | ~800K | 0.99× | |
| 07 | Nouvelle-Aquitaine | ~800K | 0.98× | |
| 08 | Grand Est | ~700K | 0.98× | |
| 09 | Brittany | ~400K | 0.93× | |
| 10 | Normandy | ~400K | 0.88× | |
| 11 | Bourgogne-Franche-Comté | ~300K | 0.87× | |
| 12 | Centre-Val de Loire | ~300K | 0.85× | |
| 13 | Corsica | ~40K | 0.85× |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 3.45× | ||
| 02 | Gemini | Technology & Electronics | 3.34× | ||
| 03 | Claude | Technology & Electronics | 2.63× | ||
| 04 | Games | Games | 2.20× | ||
| 05 | Boursorama | Business & Career | 2.12× | ||
| 06 | Clothing | Fashion & Accessoires | 2.06× | ||
| 07 | Food | Food & Beverages | 1.98× | ||
| 08 | Photography | Arts & Culture | 1.94× | ||
| 09 | Music | Business & Career | 1.88× | ||
| 10 | Doctolib | Health | 1.88× | ||
| 11 | Beverages | Food & Beverages | 1.86× | ||
| 12 | Reading | Literature | 1.85× | ||
| 13 | Entertainment | Movies & TV | 1.79× | ||
| 14 | Movies | Movies & TV | 1.74× | ||
| 15 | Sports | Sports | 1.70× | ||
| 16 | Ouest France | News | 1.65× | ||
| 17 | Fitness and wellness | Sports | 1.65× | ||
| 18 | Food and drink | Food & Beverages | 1.62× | ||
| 19 | Arts and music | Arts & Culture | 1.62× | ||
| 20 | Sports and outdoors | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.40× | |
| Career Orientation | POWER | 2.39× | |
| Individualism | JOY | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Creativity | OPEN | 1.23× | |
| Travelling | THRILL | 1.23× |
Innovation has an estimated audience of 9,144,693 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
45.3% of Innovation fans are female, 54.7% are male, with an average age of 43.8 years.
Innovation fans show strongest brand affinity for Games (2.2×), Clothing (2.06×), and Claude (2.63×) over the country average.
Innovation fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Innovation itself, the audience over-indexes on Clothing (2.06×), Claude (2.63×), Entertainment (1.79×), and Google Drive (3.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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