Innovation Audience in France
Innovation has an estimated audience of 9,144,693 people in France. 45.3% are female, 54.7% are male, average age 43.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: LinkedIn, Games, Clothing, Entertainment, Google Drive.
The average Innovation fan in France is 43.8 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include LinkedIn, Games, Clothing, with strongest over-indexing on LinkedIn (3.54× the country average). Demographically, the Innovation audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Innovation fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.8 |
| Estimated audience size | 9,144,693 |
Audience persona
The typical Innovation fan in France is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for LinkedIn.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,909,379 | 1.78× |
| Auvergne-Rhône-Alpes | 1,279,222 | 1.19× |
| Hauts-de-France | 795,628 | 0.99× |
| Occitanie | 788,440 | 1× |
| Nouvelle-Aquitaine | 786,747 | 0.98× |
| Grand Est | 726,595 | 0.98× |
| Provence-Alpes-Côte d'Azur | 717,008 | 1.06× |
| Pays de la Loire | 566,734 | 1.12× |
| Brittany | 409,246 | 0.92× |
| Normandy | 380,077 | 0.85× |
| Bourgogne-Franche-Comté | 309,733 | 0.84× |
| Centre-Val de Loire | 277,402 | 0.81× |
| Corsica | 22,755 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.54× | Internet & Social Media | |
| Games | 2.2× | Games |
| Clothing | 2.06× | Fashion & Accessoires |
| Entertainment | 1.79× | Movies & TV |
| Google Drive | 3.45× | Technology & Electronics |
| Food | 1.98× | Food & Beverages |
| Music | 1.88× | Business & Career |
| Boursorama | 2.12× | Business & Career |
| Reading | 1.85× | Literature |
| Sports | 1.7× | Sports |
| Food and drink | 1.62× | Food & Beverages |
| Photography | 1.94× | Arts & Culture |
| Ouest France | 1.65× | News |
| Movies | 1.74× | Movies & TV |
| Arts and music | 1.62× | Arts & Culture |
| Beverages | 1.86× | Food & Beverages |
| Sports and outdoors | 1.61× | Sports |
| Doctolib | 1.88× | Health |
| Fitness and wellness | 1.65× | Sports |
| Pets | 1.75× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Mindfulness | BALANCE | 1.29 |
| Extroversion | THRILL | 1.24 |
| Social Media Usage | JOY | 1.08 |
| Need for Security | CONSERVATISM | 1.08 |
| Convenience Orientation | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
See Innovation audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Innovation have in France?
Innovation has an estimated audience of 9,144,693 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Innovation fans?
45.3% of Innovation fans are female, 54.7% are male, with an average age of 43.8 years.
Which brands do Innovation fans like most?
Innovation fans show strongest brand affinity for LinkedIn (3.54×), Games (2.2×), and Clothing (2.06×) over the country average.
Where do Innovation fans live in France?
Innovation fans in France are most concentrated in Île-de-France (reach 2,909,379), Auvergne-Rhône-Alpes (reach 1,279,222), and Hauts-de-France (reach 795,628). These three regions account for the largest share of the active audience.
What other brands do Innovation fans also like?
Beyond Innovation itself, the audience over-indexes on Games (2.2×), Clothing (2.06×), Entertainment (1.79×), and Google Drive (3.45×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.