A data profile of the people who buy, follow and care about Advertising in France — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 13,226,714 people in France.
The average Advertising fan in France is 42.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (240.11× the country average).
Demographically, the Advertising audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Advertising fan in France is balanced, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Advertising profile in France.
51.3% are female, 48.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.4 |
| Estimated audience size | 13,226,714 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Advertising audience comes from France.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
Where the Advertising audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~1.5M | 1.24× | |
| 02 | Auvergne-Rhône-Alpes | ~2M | 1.22× | |
| 03 | Nouvelle-Aquitaine | ~1.5M | 1.17× | |
| 04 | Provence-Alpes-Côte d'Azur | ~1M | 1.10× | |
| 05 | Centre-Val de Loire | ~500K | 1.07× | |
| 06 | Pays de la Loire | ~800K | 1.05× | |
| 07 | Bourgogne-Franche-Comté | ~500K | 0.98× | |
| 08 | Île-de-France | ~2.5M | 0.97× | |
| 09 | Grand Est | ~1M | 0.96× | |
| 10 | Normandy | ~600K | 0.89× | |
| 11 | Hauts-de-France | ~1M | 0.88× | |
| 12 | Brittany | ~500K | 0.84× | |
| 13 | Corsica | ~50K | 0.77× |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 240.11× | ||
| 02 | Selfridges | Shopping | 196.30× | ||
| 03 | Christmas Gift | Kids & Family | 30.77× | ||
| 04 | Christmas tree | Kids & Family | 21.88× | ||
| 05 | Broadcasting of sports events | Movies & TV | 16.47× | ||
| 06 | Kitchen garden | Home & Garden | 15.16× | ||
| 07 | Zoom lens | Technology & Electronics | 14.34× | ||
| 08 | Dentistry | Business & Career | 13.24× | ||
| 09 | Girl power | Politics & Society | 12.43× | ||
| 10 | Breast Cancer awareness | Health | 11.98× | ||
| 11 | Hormone | Health | 11.21× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 8.37× | ||
| 13 | Sustainable products | Politics & Society | 7.04× | ||
| 14 | Burnout (psychology) | Health | 7.01× | ||
| 15 | New Testament | Politics & Society | 6.02× | ||
| 16 | Improvisation | Music & Radio | 4.75× | ||
| 17 | Permanent residency | Business & Career | 4.32× | ||
| 18 | Google Drive | Technology & Electronics | 2.76× | ||
| 19 | Google Maps | Internet & Social Media | 2.45× | ||
| 20 | Kitchen | Home & Garden | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.38× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Luxury Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× |
Advertising has an estimated audience of 13,226,714 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.3% of Advertising fans are female, 48.7% are male, with an average age of 42.4 years.
Advertising fans show strongest brand affinity for Love & Sex (240.11×), Christmas Gift (30.77×), and Kitchen garden (15.16×) over the country average.
Advertising fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~2M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Advertising itself, the audience over-indexes on Christmas Gift (30.77×), Kitchen garden (15.16×), Broadcasting of sports events (16.47×), and Christmas tree (21.88×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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