Advertising Audience in France
Advertising has an estimated audience of 13,226,714 people in France. 51.3% are female, 48.7% are male, average age 42.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Google News, Google Photos, Real property, Broadcasting of sports events, Crédit Mutuel.
The average Advertising fan in France is 42.4 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Google News, Google Photos, Real property, with strongest over-indexing on Google News (2.4× the country average). Demographically, the Advertising audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Advertising fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 42.4 |
| Estimated audience size | 13,226,714 |
Audience persona
The typical Advertising fan in France is balanced, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Google News.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,284,005 | 0.96× |
| Auvergne-Rhône-Alpes | 1,893,490 | 1.22× |
| Occitanie | 1,423,058 | 1.25× |
| Nouvelle-Aquitaine | 1,361,023 | 1.17× |
| Provence-Alpes-Côte d'Azur | 1,077,410 | 1.1× |
| Grand Est | 1,028,924 | 0.96× |
| Hauts-de-France | 1,018,987 | 0.88× |
| Pays de la Loire | 772,095 | 1.05× |
| Normandy | 572,249 | 0.89× |
| Brittany | 542,616 | 0.84× |
| Centre-Val de Loire | 533,117 | 1.07× |
| Bourgogne-Franche-Comté | 521,575 | 0.97× |
| Corsica | 47,272 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.4× | News |
| Google Photos | 5.27× | Technology & Electronics |
| Real property | 2.42× | Home & Garden |
| Broadcasting of sports events | 5.98× | Movies & TV |
| Crédit Mutuel | 2.3× | Business & Career |
| Orange | 2.09× | Technology & Electronics |
| Pajamas | 4.04× | Fashion & Accessoires |
| Fnac | 1.92× | Shopping |
| Happiness | 1.75× | Health |
| Google Drive | 2.01× | Technology & Electronics |
| Free Mobile | 2.02× | Technology & Electronics |
| Foot Mercato | 1.97× | Sports |
| Anthropology | 2.24× | Business & Career |
| Spas | 1.68× | Beauty & Wellness |
| Conforama | 1.68× | Home & Garden |
| Voici | 2.07× | News |
| RC Lens | 2.22× | Sports |
| Google Maps | 1.71× | Internet & Social Media |
| Hairstyle | 1.77× | Beauty & Wellness |
| Drop shipping | 2.23× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.4 |
| Extroversion | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.15 |
| Social Media Usage | JOY | 1.08 |
| Travelling | THRILL | 1.02 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
See Advertising audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Education (12,477,394)
Frequently asked questions
How many fans does Advertising have in France?
Advertising has an estimated audience of 13,226,714 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Advertising fans?
51.3% of Advertising fans are female, 48.7% are male, with an average age of 42.4 years.
Which brands do Advertising fans like most?
Advertising fans show strongest brand affinity for Google News (2.4×), Google Photos (5.27×), and Real property (2.42×) over the country average.
Where do Advertising fans live in France?
Advertising fans in France are most concentrated in Île-de-France (reach 2,284,005), Auvergne-Rhône-Alpes (reach 1,893,490), and Occitanie (reach 1,423,058). These three regions account for the largest share of the active audience.
What other brands do Advertising fans also like?
Beyond Advertising itself, the audience over-indexes on Google Photos (5.27×), Real property (2.42×), Broadcasting of sports events (5.98×), and Crédit Mutuel (2.3×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.