Advertising Audience in Canada
Advertising has an estimated audience of 9,633,302 people in Canada. 50.1% are female, 49.9% are male, average age 41.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Innovation, Italo disco, Miele, Schlager music, Deportivo Alavés.
The average Advertising fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Innovation, Italo disco, Miele, with strongest over-indexing on Innovation (1.65× the country average). Demographically, the Advertising audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Advertising fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.9 |
| Estimated audience size | 9,633,302 |
Audience persona
The typical Advertising fan in Canada is balanced, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,901,798 | 1.46× |
| Quebec | 2,284,312 | 0.99× |
| British Columbia | 1,978,551 | 1.37× |
| Alberta | 1,336,037 | 1.12× |
| Saskatchewan | 353,532 | 1.16× |
| Manitoba | 328,935 | 0.91× |
| Nova Scotia | 262,212 | 0.91× |
| New Brunswick | 215,278 | 0.97× |
| Newfoundland and Labrador | 96,553 | 0.66× |
| Prince Edward Island | 33,586 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.65× | Business & Career |
| Italo disco | 1.72× | Music & Radio |
| Miele | 1.62× | Home & Garden |
| Schlager music | 1.55× | Music & Radio |
| Deportivo Alavés | 1.64× | Sports |
| Getafe CF | 1.53× | Sports |
| Peter Alexander | 1.55× | Music & Radio |
| Angers SCO | 1.58× | Sports |
| Nîmes Olympique | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.15 |
| Convenience Orientation | PREMIUM | 1.14 |
| Sustainability | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
See Advertising audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Advertising have in Canada?
Advertising has an estimated audience of 9,633,302 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Advertising fans?
50.1% of Advertising fans are female, 49.9% are male, with an average age of 41.9 years.
Which brands do Advertising fans like most?
Advertising fans show strongest brand affinity for Innovation (1.65×), Italo disco (1.72×), and Miele (1.62×) over the country average.
Where do Advertising fans live in Canada?
Advertising fans in Canada are most concentrated in Ontario (reach 5,901,798), Quebec (reach 2,284,312), and British Columbia (reach 1,978,551). These three regions account for the largest share of the active audience.
What other brands do Advertising fans also like?
Beyond Advertising itself, the audience over-indexes on Italo disco (1.72×), Miele (1.62×), Schlager music (1.55×), and Deportivo Alavés (1.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.