A data profile of the people who buy, follow and care about Advertising in Canada — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 9,633,302 people in Canada.
The average Advertising fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Innovation, Italo disco, Miele, with strongest over-indexing on Innovation (1.65× the country average).
Demographically, the Advertising audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 10 regions tracked by Rascasse.
The typical Advertising fan in Canada is balanced, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
The key figures that characterise the Advertising profile in Canada.
50.1% are female, 49.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.9 |
| Estimated audience size | 9,633,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Advertising audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
Where the Advertising audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6M | 1.46× | |
| 02 | British Columbia | ~2M | 1.37× | |
| 03 | Saskatchewan | ~400K | 1.16× | |
| 04 | Alberta | ~1.5M | 1.12× | |
| 05 | Quebec | ~2.5M | 0.99× | |
| 06 | New Brunswick | ~200K | 0.97× | |
| 07 | Manitoba | ~300K | 0.91× | |
| 08 | Nova Scotia | ~300K | 0.91× | |
| 09 | Prince Edward Island | ~30K | 0.71× | |
| 10 | Newfoundland and Labrador | ~100K | 0.66× |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 1.72× | ||
| 02 | Innovation | Business & Career | 1.65× | ||
| 03 | Deportivo Alavés | Sports | 1.64× | ||
| 04 | Miele | Home & Garden | 1.62× | ||
| 05 | Angers SCO | Sports | 1.58× | ||
| 06 | Schlager music | Music & Radio | 1.55× | ||
| 07 | Peter Alexander | Music & Radio | 1.55× | ||
| 08 | Nîmes Olympique | Sports | 1.55× | ||
| 09 | Getafe CF | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.20× | |
| Career Orientation | POWER | 1.15× | |
| Convenience Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.92× |
Advertising has an estimated audience of 9,633,302 people in Canada, concentrated in Ontario and Quebec.
50.1% of Advertising fans are female, 49.9% are male, with an average age of 41.9 years.
Advertising fans show strongest brand affinity for Innovation (1.65×), Italo disco (1.72×), and Miele (1.62×) over the country average.
Advertising fans in Canada are most concentrated in Ontario (reach ~6M), Quebec (reach ~2.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Advertising itself, the audience over-indexes on Italo disco (1.72×), Miele (1.62×), Schlager music (1.55×), and Deportivo Alavés (1.64×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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