A data profile of the people who buy, follow and care about Advertising in Brazil — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 19,675,537 people in Brazil.
Advertising has an estimated audience of 19,675,537 people in Brazil. 57.5% are female, 42.5% are male, average age 41.2. Top brand affinities: MSN, uol, Marie Curie, Wearable technology, Non-alcoholic beverage.
Top brand affinities include MSN, uol, Marie Curie, with strongest over-indexing on MSN (1.56× the country average).
Demographically, the Advertising audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Advertising fan in Brazil is more female, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MSN.
The key figures that characterise the Advertising profile in Brazil.
57.5% are female, 42.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.2 |
| Estimated audience size | 19,675,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Advertising audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polo Ralph Lauren | Fashion & Accessoires | 1.78× | ||
| 02 | Marie Curie | Business & Career | 1.77× | ||
| 03 | Data warehouse | Technology & Electronics | 1.67× | ||
| 04 | Courtney Love | Music & Radio | 1.62× | ||
| 05 | MSN | News | 1.56× | ||
| 06 | Wearable technology | Technology & Electronics | 1.56× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 08 | Banksy | Arts & Culture | 1.56× | ||
| 09 | U.S. Lecce | Sports | 1.56× | ||
| 10 | Endangered species | Pets & Animals | 1.56× | ||
| 11 | Charles Darwin | Business & Career | 1.55× | ||
| 12 | Daiso | Fashion & Accessoires | 1.53× | ||
| 13 | Anthony Bourdain | Food & Beverages | 1.53× | ||
| 14 | Soulmate | Kids & Family | 1.52× | ||
| 15 | Poster | Arts & Culture | 1.52× | ||
| 16 | Thiago Ventura | Movies & TV | 1.52× | ||
| 17 | Vera Farmiga | Movies & TV | 1.51× | ||
| 18 | Google Books | Literature | 1.51× | ||
| 19 | Beck | Music & Radio | 1.51× | ||
| 20 | uol | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.20× | |
| Community Orientation | OPEN | 1.16× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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