Advertising Audience in Brazil
Advertising has an estimated audience of 19,675,537 people in Brazil. 57.5% are female, 42.5% are male, average age 41.2. Top brand affinities: Polo Ralph Lauren, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, São Paulo FC.
Top brand affinities include Polo Ralph Lauren, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, with strongest over-indexing on Polo Ralph Lauren (20.53× the country average). Demographically, the Advertising audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Advertising fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.2 |
| Estimated audience size | 19,675,537 |
Audience persona
The typical Advertising fan in Brazil is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 20.53× | Fashion & Accessoires |
| Sociedade Esportiva Palmeiras | 1.82× | Sports |
| Sport Club Corinthians Paulista | 1.9× | Sports |
| Harry Potter | 1.79× | Movies & TV |
| São Paulo FC | 1.79× | Sports |
| Neymar | 2.19× | Sports |
| Cruzeiro Esporte Clube | 1.65× | Sports |
| Sport Club Internacional | 1.76× | Sports |
| Nature | 1.81× | Home & Garden |
| UEFA Champions League | 2.16× | Sports |
| TikTok | 2.01× | Internet & Social Media |
| Fast food | 2.07× | Food & Beverages |
| AliExpress | 2.29× | Shopping |
| Children's clothing | 2.5× | Fashion & Accessoires |
| Grêmio Foot-Ball Porto Alegrense | 1.83× | Sports |
| Family | 1.54× | Kids & Family |
| Skin care | 2.5× | Beauty & Wellness |
| Hypermarket | 2.27× | Shopping |
| Handbags | 2.31× | Fashion & Accessoires |
| Lojas Renner | 2.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.12 |
| Family Orientation | CONSERVATISM | 1.89 |
| Creativity | OPEN | 1.86 |
| Need for Security | CONSERVATISM | 1.74 |
| Design Affinity | PREMIUM | 1.71 |
| Price Sensitivity | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
See Advertising audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.