Education Audience in France
Education has an estimated audience of 12,477,394 people in France. 57.1% are female, 42.9% are male, average age 41.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: School, Learning, Student, College, Pedagogy.
The average Education fan in France is 41.5 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include School, Learning, Student, with strongest over-indexing on School (1.56× the country average). Demographically, the Education audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Education fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.5 |
| Estimated audience size | 12,477,394 |
Audience persona
The typical Education fan in France is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for School.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,302,895 | 1.48× |
| Auvergne-Rhône-Alpes | 1,475,756 | 1× |
| Hauts-de-France | 1,450,376 | 1.32× |
| Grand Est | 1,098,849 | 1.09× |
| Nouvelle-Aquitaine | 1,051,823 | 0.96× |
| Occitanie | 1,026,289 | 0.95× |
| Provence-Alpes-Côte d'Azur | 825,856 | 0.89× |
| Normandy | 744,221 | 1.23× |
| Pays de la Loire | 582,315 | 0.84× |
| Brittany | 523,171 | 0.86× |
| Bourgogne-Franche-Comté | 459,738 | 0.91× |
| Centre-Val de Loire | 457,270 | 0.97× |
| Corsica | 30,694 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| School | 1.56× | Kids & Family |
| Learning | 1.63× | Business & Career |
| Student | 1.61× | Business & Career |
| College | 1.61× | Business & Career |
| Pedagogy | 1.72× | Kids & Family |
| Vocational education | 1.61× | Business & Career |
| Belief | 1.55× | Politics & Society |
| Cognitive science | 1.52× | Health |
| Educational psychology | 1.55× | Business & Career |
| Academic degree | 1.5× | Business & Career |
| New Age | 1.52× | Music & Radio |
| Online shopping malls | 1.55× | Shopping |
| Evening gown | 1.52× | Fashion & Accessoires |
| Little black dress | 1.53× | Fashion & Accessoires |
| Business education | 1.52× | Business & Career |
| Tobey Maguire | 1.5× | Movies & TV |
| Karma | 1.64× | Beauty & Wellness |
| Anthropology of religion | 1.59× | Politics & Society |
| Susan Sarandon | 1.51× | Movies & TV |
| Asana | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.54 |
| Patriotism | CONSERVATISM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.36 |
| Extroversion | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
See Education audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Education have in France?
Education has an estimated audience of 12,477,394 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Education fans?
57.1% of Education fans are female, 42.9% are male, with an average age of 41.5 years.
Which brands do Education fans like most?
Education fans show strongest brand affinity for School (1.56×), Learning (1.63×), and Student (1.61×) over the country average.
Where do Education fans live in France?
Education fans in France are most concentrated in Île-de-France (reach 3,302,895), Auvergne-Rhône-Alpes (reach 1,475,756), and Hauts-de-France (reach 1,450,376). These three regions account for the largest share of the active audience.
What other brands do Education fans also like?
Beyond Education itself, the audience over-indexes on Learning (1.63×), Student (1.61×), College (1.61×), and Pedagogy (1.72×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.