A data profile of the people who buy, follow and care about Education in France — modelled from more than twelve digital signal sources. Education has an estimated audience of 12,477,394 people in France.
The average Education fan in France is 41.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include School, Learning, Student, with strongest over-indexing on School (1.56× the country average).
Demographically, the Education audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Education fan in France is more female, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for School.
The key figures that characterise the Education profile in France.
57.1% are female, 42.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.5 |
| Estimated audience size | 12,477,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Education audience comes from France.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
Where the Education audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3.5M | 1.47× | |
| 02 | Hauts-de-France | ~1.5M | 1.30× | |
| 03 | Normandy | ~700K | 1.20× | |
| 04 | Grand Est | ~1M | 1.08× | |
| 05 | Auvergne-Rhône-Alpes | ~1.5M | 1.00× | |
| 06 | Centre-Val de Loire | ~500K | 0.98× | |
| 07 | Nouvelle-Aquitaine | ~1M | 0.96× | |
| 08 | Occitanie | ~1M | 0.96× | |
| 09 | Bourgogne-Franche-Comté | ~500K | 0.93× | |
| 10 | Provence-Alpes-Côte d'Azur | ~800K | 0.90× | |
| 11 | Brittany | ~500K | 0.88× | |
| 12 | Pays de la Loire | ~600K | 0.86× | |
| 13 | Corsica | ~50K | 0.83× |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedagogy | Kids & Family | 1.72× | ||
| 02 | Karma | Beauty & Wellness | 1.64× | ||
| 03 | Learning | Business & Career | 1.63× | ||
| 04 | Student | Business & Career | 1.61× | ||
| 05 | College | Business & Career | 1.61× | ||
| 06 | Vocational education | Business & Career | 1.61× | ||
| 07 | Anthropology of religion | Politics & Society | 1.59× | ||
| 08 | School | Kids & Family | 1.56× | ||
| 09 | Belief | Politics & Society | 1.55× | ||
| 10 | Educational psychology | Business & Career | 1.55× | ||
| 11 | Online shopping malls | Shopping | 1.55× | ||
| 12 | Asana | Technology & Electronics | 1.55× | ||
| 13 | Little black dress | Fashion & Accessoires | 1.53× | ||
| 14 | Cognitive science | Health | 1.52× | ||
| 15 | New Age | Music & Radio | 1.52× | ||
| 16 | Evening gown | Fashion & Accessoires | 1.52× | ||
| 17 | Business education | Business & Career | 1.52× | ||
| 18 | Susan Sarandon | Movies & TV | 1.51× | ||
| 19 | Academic degree | Business & Career | 1.50× | ||
| 20 | Tobey Maguire | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Mindfulness | BALANCE | 1.28× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.83× | |
| Travelling | THRILL | 0.88× |
Education has an estimated audience of 12,477,394 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.1% of Education fans are female, 42.9% are male, with an average age of 41.5 years.
Education fans show strongest brand affinity for School (1.56×), Learning (1.63×), and Student (1.61×) over the country average.
Education fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Education itself, the audience over-indexes on Learning (1.63×), Student (1.61×), College (1.61×), and Pedagogy (1.72×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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