School Audience in France
School has an estimated audience of 8,986,212 people in France. 59.7% are female, 40.3% are male, average age 42.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Orange, Real property, Happiness, King Jouet, Voici.
The average School fan in France is 42.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Orange, Real property, Happiness, with strongest over-indexing on Orange (2.61× the country average). Demographically, the School audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.2 |
| Estimated audience size | 8,986,212 |
Audience persona
The typical School fan in France is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Orange.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,368,689 | 1.47× |
| Auvergne-Rhône-Alpes | 1,106,398 | 1.05× |
| Hauts-de-France | 922,110 | 1.17× |
| Occitanie | 815,646 | 1.05× |
| Grand Est | 792,997 | 1.09× |
| Provence-Alpes-Côte d'Azur | 791,482 | 1.19× |
| Nouvelle-Aquitaine | 781,197 | 0.99× |
| Pays de la Loire | 406,000 | 0.81× |
| Normandy | 362,230 | 0.83× |
| Brittany | 347,219 | 0.79× |
| Centre-Val de Loire | 331,433 | 0.98× |
| Bourgogne-Franche-Comté | 278,334 | 0.77× |
| Corsica | 36,607 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.61× | Technology & Electronics |
| Real property | 2.42× | Home & Garden |
| Happiness | 2.02× | Health |
| King Jouet | 2.88× | Shopping |
| Voici | 2.56× | News |
| Anthropology | 2.69× | Business & Career |
| Fnac | 2.11× | Shopping |
| Broadcasting of sports events | 5.53× | Movies & TV |
| University | 3.34× | Business & Career |
| Lodging | 2.7× | Travel & Leisure |
| France Info | 2.11× | Movies & TV |
| Hairstyle | 2.02× | Beauty & Wellness |
| Google News | 1.77× | News |
| Conforama | 1.82× | Home & Garden |
| Crédit Mutuel | 1.85× | Business & Career |
| Germany | 2.1× | Travel & Leisure |
| Spas | 1.68× | Beauty & Wellness |
| Puy du Fou | 2.57× | Travel & Leisure |
| Tinder | 3.66× | Internet & Social Media |
| Recreation | 1.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Extroversion | THRILL | 1.33 |
| Patriotism | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.03 |
| Individualism | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in France
- Kindergarten (3,849,920)
- Language school (1,929,735)
- Pre-kindergarten (1,878,350)
- Secondary education (1,673,587)
- Private school (1,210,030)
Frequently asked questions
How many fans does School have in France?
School has an estimated audience of 8,986,212 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of School fans?
59.7% of School fans are female, 40.3% are male, with an average age of 42.2 years.
Which brands do School fans like most?
School fans show strongest brand affinity for Orange (2.61×), Real property (2.42×), and Happiness (2.02×) over the country average.
Where do School fans live in France?
School fans in France are most concentrated in Île-de-France (reach 2,368,689), Auvergne-Rhône-Alpes (reach 1,106,398), and Hauts-de-France (reach 922,110). These three regions account for the largest share of the active audience.
What other brands do School fans also like?
Beyond School itself, the audience over-indexes on Real property (2.42×), Happiness (2.02×), King Jouet (2.88×), and Voici (2.56×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.