A data profile of the people who buy, follow and care about School in India — modelled from more than twelve digital signal sources. School has an estimated audience of 15,263,726 people in India.
School has an estimated audience of 15,263,726 people in India. 26.5% are female, 73.5% are male, average age 32.9. Top brand affinities: Psychology, Instant messaging, University, Young's, International school.
Top brand affinities include Psychology, Instant messaging, University, with strongest over-indexing on Psychology (1.8× the country average).
Demographically, the School audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical School fan in India is more male, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the School profile in India.
26.5% are female, 73.5% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 32.9 |
| Estimated audience size | 15,263,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide School audience comes from India.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International school | Business & Career | 2.92× | ||
| 02 | Coursera | Business & Career | 2.14× | ||
| 03 | Kindergarten | Kids & Family | 2.08× | ||
| 04 | Young's | Food & Beverages | 1.98× | ||
| 05 | Real property | Home & Garden | 1.98× | ||
| 06 | Udemy | Business & Career | 1.88× | ||
| 07 | University | Business & Career | 1.84× | ||
| 08 | Psychology | Business & Career | 1.80× | ||
| 09 | Hindustan | Politics & Society | 1.80× | ||
| 10 | Volunteering | Politics & Society | 1.71× | ||
| 11 | Himalayas | Travel & Leisure | 1.66× | ||
| 12 | Videography | Internet & Social Media | 1.66× | ||
| 13 | Drawing | Home & Garden | 1.65× | ||
| 14 | High school | Business & Career | 1.64× | ||
| 15 | Political science | Business & Career | 1.61× | ||
| 16 | Instant messaging | Internet & Social Media | 1.58× | ||
| 17 | Wikipedia | Internet & Social Media | 1.57× | ||
| 18 | Anthropology | Business & Career | 1.57× | ||
| 19 | Cabinetry | Home & Garden | 1.54× | ||
| 20 | Social media marketing | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.40× | |
| Career Orientation | POWER | 1.26× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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