A data profile of the people who buy, follow and care about School in Finland — modelled from more than twelve digital signal sources. School has an estimated audience of 870,828 people in Finland.
School has an estimated audience of 870,828 people in Finland. 67.9% are female, 32.1% are male, average age 44.4. Top brand affinities: Google, Finnair, Happiness, WhatsApp, Valtteri Bottas.
Top brand affinities include Google, Finnair, Happiness, with strongest over-indexing on Google (1.69× the country average).
Demographically, the School audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical School fan in Finland is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the School profile in Finland.
67.9% are female, 32.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 44.4 |
| Estimated audience size | 870,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide School audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.55× | ||
| 02 | Instant messaging | Internet & Social Media | 2.43× | ||
| 03 | Fiction books | Literature | 2.24× | ||
| 04 | Valtteri Bottas | Sports | 2.08× | ||
| 05 | Wikipedia | Internet & Social Media | 1.98× | ||
| 06 | Hair products | Beauty & Wellness | 1.97× | ||
| 07 | Happiness | Health | 1.94× | ||
| 08 | Internet & Social Media | 1.86× | |||
| 09 | Higher education | Business & Career | 1.85× | ||
| 10 | Dogs | Pets & Animals | 1.84× | ||
| 11 | Finnair | Travel & Leisure | 1.76× | ||
| 12 | Video games | Games | 1.73× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Spas | Beauty & Wellness | 1.67× | ||
| 15 | Danske Bank | Business & Career | 1.66× | ||
| 16 | Kitchen | Home & Garden | 1.61× | ||
| 17 | Shoes | Fashion & Accessoires | 1.59× | ||
| 18 | Nature | Home & Garden | 1.53× | ||
| 19 | Stockmann | Shopping | 1.52× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Career Orientation | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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