A data profile of the people who buy, follow and care about School in Denmark — modelled from more than twelve digital signal sources. School has an estimated audience of 1,613,742 people in Denmark.
School has an estimated audience of 1,613,742 people in Denmark. 60.7% are female, 39.3% are male, average age 44.2. Top brand affinities: Elgiganten, Toys, Germany, Self-esteem, Hairstyle.
Top brand affinities include Elgiganten, Toys, Germany, with strongest over-indexing on Elgiganten (1.65× the country average).
Demographically, the School audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical School fan in Denmark is more female, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the School profile in Denmark.
60.7% are female, 39.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 44.2 |
| Estimated audience size | 1,613,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide School audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 1.88× | ||
| 02 | Self-confidence | Health | 1.87× | ||
| 03 | Kris Jenner | Movies & TV | 1.86× | ||
| 04 | Facial | Beauty & Wellness | 1.85× | ||
| 05 | Biochemistry | Business & Career | 1.79× | ||
| 06 | Backpack | Fashion & Accessoires | 1.78× | ||
| 07 | Bed and breakfast | Travel & Leisure | 1.74× | ||
| 08 | Roskilde Festival | Music & Radio | 1.69× | ||
| 09 | Sausage | Food & Beverages | 1.68× | ||
| 10 | Elgiganten | Shopping | 1.65× | ||
| 11 | Toys | Games | 1.61× | ||
| 12 | Iceland | Travel & Leisure | 1.61× | ||
| 13 | Hamlet | Literature | 1.60× | ||
| 14 | True crime | Movies & TV | 1.59× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.57× | ||
| 16 | Accounting | Business & Career | 1.56× | ||
| 17 | High school | Business & Career | 1.55× | ||
| 18 | Germany | Travel & Leisure | 1.54× | ||
| 19 | Mongolia | Travel & Leisure | 1.52× | ||
| 20 | Anthropology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Community Orientation | OPEN | 1.30× | |
| Family Orientation | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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