A data profile of the people who buy, follow and care about Kindergarten in Denmark — modelled from more than twelve digital signal sources. Kindergarten has an estimated audience of 868,849 people in Denmark.
Kindergarten has an estimated audience of 868,849 people in Denmark. 74.3% are female, 25.7% are male, average age 45.6. Top brand affinities: Føtex, IKEA, REMA 1000, Bilka, Matas (drug store).
Top brand affinities include Føtex, IKEA, REMA 1000, with strongest over-indexing on Føtex (1.88× the country average).
Demographically, the Kindergarten audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Kindergarten fan in Denmark is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Føtex.
The key figures that characterise the Kindergarten profile in Denmark.
74.3% are female, 25.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 45.6 |
| Estimated audience size | 868,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Kindergarten audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 6.0% |
| Italy | 4.2% |
The strongest cross-interests of the Kindergarten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child care | Kids & Family | 3.32× | ||
| 02 | Children's clothing | Fashion & Accessoires | 2.32× | ||
| 03 | Parent | Kids & Family | 2.25× | ||
| 04 | Parenting | Kids & Family | 1.97× | ||
| 05 | Infant | Kids & Family | 1.89× | ||
| 06 | Føtex | Shopping | 1.88× | ||
| 07 | Matas (drug store) | Shopping | 1.78× | ||
| 08 | Kvickly | Food & Beverages | 1.78× | ||
| 09 | Toys | Games | 1.74× | ||
| 10 | Momondo | Travel & Leisure | 1.72× | ||
| 11 | Motherhood | Kids & Family | 1.71× | ||
| 12 | IKEA | Home & Garden | 1.69× | ||
| 13 | Woman | Kids & Family | 1.67× | ||
| 14 | Bilka | Shopping | 1.63× | ||
| 15 | YouSee | Technology & Electronics | 1.63× | ||
| 16 | REMA 1000 | Shopping | 1.61× | ||
| 17 | Biltema | Business & Career | 1.56× | ||
| 18 | Dogs | Pets & Animals | 1.55× | ||
| 19 | Bauhaus | Shopping | 1.51× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.94× | |
| Social Media Usage | JOY | 0.71× | |
| Patriotism | CONSERVATISM | 0.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.11× | |
| Patriotism | CONSERVATISM | 0.44× | |
| Social Media Usage | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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