A data profile of the people who buy, follow and care about Føtex in Denmark — modelled from more than twelve digital signal sources. Føtex has an estimated audience of 4,425,000 people in Denmark.
Føtex has an estimated audience of 4,425,000 people in Denmark. 63.9% are female, 36.1% are male, average age 46.3. Top brand affinities: REMA 1000, Bilka, Bauhaus, Matas (drug store), Circle K.
Top brand affinities include REMA 1000, Bilka, Bauhaus, with strongest over-indexing on REMA 1000 (1.94× the country average).
Demographically, the Føtex audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Føtex fan in Denmark is more female, around 46.3 years old, with strong Travelling tendencies and a notable affinity for REMA 1000.
The key figures that characterise the Føtex profile in Denmark.
63.9% are female, 36.1% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 46.3 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 41% |
The strongest cross-interests of the Føtex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fakta | Shopping | 3.70× | ||
| 02 | Spar (retailer) | Shopping | 2.24× | ||
| 03 | REMA 1000 | Shopping | 1.94× | ||
| 04 | Department store | Shopping | 1.90× | ||
| 05 | Kvickly | Food & Beverages | 1.75× | ||
| 06 | Bilka | Shopping | 1.70× | ||
| 07 | Fish market | Food & Beverages | 1.68× | ||
| 08 | No frills | Business & Career | 1.61× | ||
| 09 | Circle K | Shopping | 1.60× | ||
| 10 | Raffle | Fashion & Accessoires | 1.57× | ||
| 11 | Matas (drug store) | Shopping | 1.56× | ||
| 12 | Europcar | Cars & Mobility | 1.56× | ||
| 13 | Bauhaus | Shopping | 1.52× | ||
| 14 | Vernacular architecture | Home & Garden | 1.52× | ||
| 15 | Supermarket | Shopping | 1.51× | ||
| 16 | Discount stores | Shopping | 1.51× | ||
| 17 | 7-Eleven | Shopping | 1.51× | ||
| 18 | Sunweb | Travel & Leisure | 1.51× | ||
| 19 | Lurpak | Food & Beverages | 1.51× | ||
| 20 | FlixBus | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.04× | |
| Social Media Usage | JOY | 0.73× | |
| Early Adopter Mentality | POWER | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Early Adopter Mentality | POWER | 0.59× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Føtex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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