A data profile of the people who buy, follow and care about 7-Eleven in Denmark — modelled from more than twelve digital signal sources. 7-Eleven has an estimated audience of 852,049 people in Denmark.
7-Eleven has an estimated audience of 852,049 people in Denmark. 51.8% are female, 48.2% are male, average age 36.1. Top brand affinities: Spar (retailer), Circle K, Movie Review, Føtex, REMA 1000.
Top brand affinities include Spar (retailer), Circle K, Movie Review, with strongest over-indexing on Spar (retailer) (7.31× the country average).
Demographically, the 7-Eleven audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical 7-Eleven fan in Denmark is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the 7-Eleven profile in Denmark.
51.8% are female, 48.2% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.1 |
| Estimated audience size | 852,049 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide 7-Eleven audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 35.5% |
| Japan | 15.3% |
| China | 9.7% |
The strongest cross-interests of the 7-Eleven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Movie Review | Movies & TV | 14.99× | ||
| 02 | Hua Hin District | Travel & Leisure | 13.01× | ||
| 03 | Ko Samui | Travel & Leisure | 9.84× | ||
| 04 | Snickers | Food & Beverages | 9.60× | ||
| 05 | Chiang Mai | Travel & Leisure | 9.44× | ||
| 06 | ONEUS | Music & Radio | 8.39× | ||
| 07 | Convenience store | Food & Beverages | 7.62× | ||
| 08 | Spar (retailer) | Shopping | 7.31× | ||
| 09 | Korean hip hop | Music & Radio | 5.98× | ||
| 10 | Circle K | Shopping | 3.88× | ||
| 11 | Cream | Food & Beverages | 3.02× | ||
| 12 | KPop Demon Hunters | Movies & TV | 2.76× | ||
| 13 | Grocery store | Food & Beverages | 2.73× | ||
| 14 | Cooperative | Business & Career | 2.53× | ||
| 15 | Q8 | Cars & Mobility | 1.97× | ||
| 16 | Burger King | Food & Beverages | 1.77× | ||
| 17 | Føtex | Shopping | 1.74× | ||
| 18 | Supermarket | Shopping | 1.66× | ||
| 19 | REMA 1000 | Shopping | 1.65× | ||
| 20 | Fast food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.09× | |
| Social Media Usage | JOY | 0.98× | |
| Patriotism | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.98× | |
| Travelling | THRILL | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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