A data profile of the people who buy, follow and care about REMA 1000 in Denmark — modelled from more than twelve digital signal sources. REMA 1000 has an estimated audience of 4,425,000 people in Denmark.
REMA 1000 has an estimated audience of 4,425,000 people in Denmark. 65.1% are female, 34.9% are male, average age 46.8.
The key figures that characterise the REMA 1000 profile in Denmark.
65.1% are female, 34.9% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 46.8 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 42% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for REMA 1000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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