A data profile of the people who buy, follow and care about Bilka in Denmark — modelled from more than twelve digital signal sources. Bilka has an estimated audience of 4,221,344 people in Denmark.
Bilka has an estimated audience of 4,221,344 people in Denmark. 61.3% are female, 38.7% are male, average age 45.9. Top brand affinities: Elgiganten, Føtex, Lidl, Circle K, Biltema.
Top brand affinities include Elgiganten, Føtex, Lidl, with strongest over-indexing on Elgiganten (1.77× the country average).
Demographically, the Bilka audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Bilka fan in Denmark is more female, around 45.9 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Bilka profile in Denmark.
61.3% are female, 38.7% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 45.9 |
| Estimated audience size | 4,221,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Bilka audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 94.3% |
| Sweden | 1.0% |
| United States | 0.8% |
The strongest cross-interests of the Bilka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.14× | ||
| 02 | Spar (retailer) | Shopping | 1.95× | ||
| 03 | Intersport | Shopping | 1.93× | ||
| 04 | Circle K | Shopping | 1.89× | ||
| 05 | Grocery store | Food & Beverages | 1.78× | ||
| 06 | Elgiganten | Shopping | 1.77× | ||
| 07 | Royal Copenhagen | Home & Garden | 1.71× | ||
| 08 | Føtex | Shopping | 1.70× | ||
| 09 | Modern architecture | Arts & Culture | 1.69× | ||
| 10 | Discount stores | Shopping | 1.67× | ||
| 11 | Kindergarten | Kids & Family | 1.63× | ||
| 12 | Novo Nordisk | Health | 1.60× | ||
| 13 | Cruises | Travel & Leisure | 1.60× | ||
| 14 | Supermarket | Shopping | 1.56× | ||
| 15 | Financial services | Business & Career | 1.56× | ||
| 16 | Biltema | Business & Career | 1.55× | ||
| 17 | Self-employment | Business & Career | 1.55× | ||
| 18 | Lidl | Shopping | 1.51× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.51× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.33× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Price Sensitivity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Bilka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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