A data profile of the people who buy, follow and care about Self-employment in Denmark — modelled from more than twelve digital signal sources. Self-employment has an estimated audience of 833,481 people in Denmark.
Self-employment has an estimated audience of 833,481 people in Denmark. 46.3% are female, 53.7% are male, average age 47.3. Top brand affinities: Føtex, Bauhaus, Bilka, Biltema, Momondo.
Top brand affinities include Føtex, Bauhaus, Bilka, with strongest over-indexing on Føtex (1.67× the country average).
Demographically, the Self-employment audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Self-employment fan in Denmark is balanced, around 47.3 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.
The key figures that characterise the Self-employment profile in Denmark.
46.3% are female, 53.7% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 47.3 |
| Estimated audience size | 833,481 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 41% |
of the worldwide Self-employment audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 5.7% |
| India | 4.9% |
The strongest cross-interests of the Self-employment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kvickly | Food & Beverages | 1.75× | ||
| 02 | Delivery (commerce) | Food & Beverages | 1.74× | ||
| 03 | Supermarket | Shopping | 1.71× | ||
| 04 | Føtex | Shopping | 1.67× | ||
| 05 | Trade | Business & Career | 1.64× | ||
| 06 | Bauhaus | Shopping | 1.63× | ||
| 07 | Biltema | Business & Career | 1.63× | ||
| 08 | Momondo | Travel & Leisure | 1.58× | ||
| 09 | Crafts | Home & Garden | 1.56× | ||
| 10 | Norway | Travel & Leisure | 1.56× | ||
| 11 | Finance | Business & Career | 1.56× | ||
| 12 | Bilka | Shopping | 1.55× | ||
| 13 | Kitchen | Home & Garden | 1.55× | ||
| 14 | Villa | Travel & Leisure | 1.55× | ||
| 15 | Horses | Pets & Animals | 1.55× | ||
| 16 | YouSee | Technology & Electronics | 1.54× | ||
| 17 | Dogs | Pets & Animals | 1.54× | ||
| 18 | Money | Business & Career | 1.54× | ||
| 19 | Bathroom | Home & Garden | 1.53× | ||
| 20 | Therapy | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Travelling | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.09× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Self-employment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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