A data profile of the people who buy, follow and care about Biltema in Denmark — modelled from more than twelve digital signal sources. Biltema has an estimated audience of 3,444,091 people in Denmark.
Biltema has an estimated audience of 3,444,091 people in Denmark. 33.1% are female, 66.9% are male, average age 48.1. Top brand affinities: Bauhaus, Elgiganten, Circle K, Bilka, Nordea.
Top brand affinities include Bauhaus, Elgiganten, Circle K, with strongest over-indexing on Bauhaus (3.97× the country average).
Demographically, the Biltema audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical Biltema fan in Denmark is more male, around 48.1 years old, with strong Social Media Usage tendencies and a notable affinity for Bauhaus.
The key figures that characterise the Biltema profile in Denmark.
33.1% are female, 66.9% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 48.1 |
| Estimated audience size | 3,444,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
The strongest cross-interests of the Biltema audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clas Ohlson | Shopping | 13.34× | ||
| 02 | Ryobi | Cars & Mobility | 6.03× | ||
| 03 | Milwaukee Bucks | Sports | 5.98× | ||
| 04 | Multi-tool | Home & Garden | 5.65× | ||
| 05 | Bauhaus | Shopping | 3.97× | ||
| 06 | Power tool | Home & Garden | 3.86× | ||
| 07 | Battery (electricity) | Home & Garden | 2.65× | ||
| 08 | Circle K | Shopping | 2.23× | ||
| 09 | Freight transport | Cars & Mobility | 2.22× | ||
| 10 | Privately held company | Business & Career | 2.18× | ||
| 11 | HVAC | Home & Garden | 2.07× | ||
| 12 | Elgiganten | Shopping | 1.94× | ||
| 13 | PriceRunner | Shopping | 1.90× | ||
| 14 | SUVs | Cars & Mobility | 1.89× | ||
| 15 | Agriculture | Business & Career | 1.78× | ||
| 16 | Electronics | Technology & Electronics | 1.64× | ||
| 17 | Bilka | Shopping | 1.55× | ||
| 18 | YouSee | Technology & Electronics | 1.52× | ||
| 19 | Q8 | Cars & Mobility | 1.51× | ||
| 20 | Nordea | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.02× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Travelling | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.93× | |
| Early Adopter Mentality | POWER | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Biltema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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