A data profile of the people who buy, follow and care about PriceRunner in Denmark — modelled from more than twelve digital signal sources. PriceRunner has an estimated audience of 1,531,470 people in Denmark.
PriceRunner has an estimated audience of 1,531,470 people in Denmark. 41.9% are female, 58.1% are male, average age 44.5. Top brand affinities: Elgiganten, Biltema, Stockholm, Circle K, Concerts.
Top brand affinities include Elgiganten, Biltema, Stockholm, with strongest over-indexing on Elgiganten (2.56× the country average).
Demographically, the PriceRunner audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical PriceRunner fan in Denmark is more male, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the PriceRunner profile in Denmark.
41.9% are female, 58.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 44.5 |
| Estimated audience size | 1,531,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide PriceRunner audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 44.4% |
| Sweden | 34.3% |
| United Kingdom | 14.9% |
The strongest cross-interests of the PriceRunner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 3.70× | ||
| 02 | Smart device | Technology & Electronics | 3.19× | ||
| 03 | Elgiganten | Shopping | 2.56× | ||
| 04 | Intersport | Shopping | 2.55× | ||
| 05 | Tesla Motors | Cars & Mobility | 1.95× | ||
| 06 | Hardware store | Home & Garden | 1.94× | ||
| 07 | Biltema | Business & Career | 1.90× | ||
| 08 | Hyundai | Cars & Mobility | 1.85× | ||
| 09 | Škoda Auto | Cars & Mobility | 1.78× | ||
| 10 | Circle K | Shopping | 1.75× | ||
| 11 | Renault | Cars & Mobility | 1.74× | ||
| 12 | Scooters | Cars & Mobility | 1.74× | ||
| 13 | Peugeot | Cars & Mobility | 1.72× | ||
| 14 | Modern architecture | Arts & Culture | 1.61× | ||
| 15 | Concerts | Music & Radio | 1.58× | ||
| 16 | Toyota | Cars & Mobility | 1.56× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.55× | ||
| 18 | Novo Nordisk | Health | 1.53× | ||
| 19 | SUVs | Cars & Mobility | 1.51× | ||
| 20 | Volkswagen | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Design Affinity | PREMIUM | 0.78× | |
| Sustainability | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for PriceRunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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