A data profile of the people who buy, follow and care about Tesla Motors in Denmark — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 680,470 people in Denmark.
Tesla Motors has an estimated audience of 680,470 people in Denmark. 27.7% are female, 72.3% are male, average age 43.3. Top brand affinities: Plug-in hybrid, Used car, Škoda Auto, Hybrid electric vehicle, Google Maps.
Top brand affinities include Plug-in hybrid, Used car, Škoda Auto, with strongest over-indexing on Plug-in hybrid (6.57× the country average).
Demographically, the Tesla Motors audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Tesla Motors fan in Denmark is more male, around 43.3 years old, with strong Social Media Usage tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Tesla Motors profile in Denmark.
27.7% are female, 72.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 43.3 |
| Estimated audience size | 680,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Tesla Motors audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 5.9% |
| France | 5.3% |
The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Battery electric vehicle | Cars & Mobility | 8.16× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 7.37× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 6.57× | ||
| 04 | Vehicle insurance | Cars & Mobility | 6.50× | ||
| 05 | Vehicle leasing | Cars & Mobility | 5.74× | ||
| 06 | Electric motor | Cars & Mobility | 5.03× | ||
| 07 | Used car | Cars & Mobility | 4.81× | ||
| 08 | Tesla Model Y | Cars & Mobility | 4.73× | ||
| 09 | Hyundai | Cars & Mobility | 4.21× | ||
| 10 | Motorboat | Cars & Mobility | 4.17× | ||
| 11 | Tesla Supercharger | Cars & Mobility | 4.06× | ||
| 12 | Škoda Auto | Cars & Mobility | 3.92× | ||
| 13 | Hybrids | Cars & Mobility | 3.65× | ||
| 14 | Electric car | Cars & Mobility | 3.53× | ||
| 15 | SUVs | Cars & Mobility | 3.19× | ||
| 16 | Biltema | Business & Career | 1.96× | ||
| 17 | Børsen | Business & Career | 1.81× | ||
| 18 | Google Maps | Internet & Social Media | 1.77× | ||
| 19 | Bauhaus | Shopping | 1.58× | ||
| 20 | Danske Bank | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.59× | |
| Urban Lifestyle | OPEN | 1.26× | |
| Early Adopter Mentality | POWER | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.28× | |
| Travelling | THRILL | 0.71× | |
| Early Adopter Mentality | POWER | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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