Rascasse Audience Intelligence

Tesla Motors Target Market in United States

Tesla Motors has an estimated audience of 22.4M people in United States.

#5among Car manufacturer in United States#150among brands in United States#44in Cars & Mobility

The average Tesla Motors fan in United States is 41.2 years old, more male, and lives primarily in California.

By number of fans, Tesla Motors ranks #5 among the 120 objects in Car manufacturer in United States — 56.0× the group median.

Its fans are 1.4 years older than the group average of 39.8.

Women make up 27.4% of the fan base, 3.5 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Tesla Motors fans stand out for their interest in Tesla Model X, Tesla Roadster and Tesla Model 3.

Most fans live in California, Florida, Texas.

Top affinities include Tesla Model X, Tesla Roadster, Tesla Model 3, with strongest over-indexing on Tesla Model X (19.3× the country average).

Demographically, the Tesla Motors audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Patriotism.

The typical Tesla Motors fan in United States is more male, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tesla Model X.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
22.4M
in United States
Gender
27.4%♀
72.6% male
Age
41.2
average years
Country rank
#1396
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tesla Motors

27.4% are female, 72.6% are male, average age 41.2.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Tesla Motors audience in United States
MetricValue
Female27.4%
Male72.6%
Average age41.2
Estimated audience size22.4M
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Tesla Motors audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4420%
45-5420%
55+24%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Tesla Motors audience comes from United States.

Worldwide audience distribution share by country for Tesla Motors
CountryShare
United States25.6%
Germany6.0%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tesla Motors customers by region in United States
#RegionReachAffinity×
01California~6.5M2.41×
02Nevada~400K2.00×
03Florida~2.5M1.64×
04Washington~800K1.59×
05New Jersey~1M1.56×
06Texas~2M1.39×
07Arizona~700K1.38×
08Hawaii~100K1.35×
09Maryland~600K1.33×
10Georgia~1M1.32×
11Utah~300K1.25×
12Virginia~700K1.23×
13Oregon~300K1.15×
14New York~1.5M1.13×
15Massachusetts~500K1.10×
16Colorado~400K1.10×
17Illinois~900K1.09×
18North Carolina~800K1.07×
19Connecticut~300K1.07×
20Delaware~70K1.07×
21Washington, District of Columbia~50K1.07×
22Pennsylvania~800K0.94×
23Tennessee~500K0.94×
24Minnesota~400K0.93×
25Missouri~400K0.88×
26Idaho~100K0.88×
27Ohio~700K0.87×
28South Carolina~300K0.87×
29Indiana~400K0.86×
30New Hampshire~80K0.86×
31Michigan~600K0.85×
32New Mexico~100K0.85×
33Rhode Island~60K0.82×
34Oklahoma~200K0.81×
35Kansas~200K0.81×
36Kentucky~200K0.78×
37Louisiana~200K0.77×
38Alabama~300K0.76×
39Nebraska~100K0.76×
40Wisconsin~300K0.74×
41Arkansas~100K0.74×
42Iowa~200K0.71×
43Mississippi~100K0.70×
44Vermont~30K0.70×
45West Virginia~80K0.65×
46Maine~60K0.61×
47North Dakota~30K0.58×
48South Dakota~30K0.56×
49Montana~40K0.55×
50Alaska~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Tesla Motors, United States
0.52×1.00×2.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tesla Motors audience vs. the country average
#·InterestCategoryAffinity×
01Tesla Model XCars & Mobility19.30×
02Tesla RoadsterCars & Mobility15.52×
03Tesla Model 3Cars & Mobility11.73×
04Tesla Model YCars & Mobility11.58×
05Tesla SuperchargerCars & Mobility11.23×
06The Motley FoolBusiness & Career9.50×
07RivianCars & Mobility8.38×
08StarlinkTechnology & Electronics7.88×
09Elon MuskBusiness & Career7.26×
10CarMaxCars & Mobility3.19×
11Google DocsInternet & Social Media3.17×
12Las VegasTravel & Leisure2.63×
13Lindsey GrahamPolitics & Society2.30×
14GmailInternet & Social Media2.20×
15GeminiTechnology & Electronics2.01×
16Online shoppingShopping1.70×
17U.S. stateTravel & Leisure1.67×
18BusinessBusiness & Career1.63×
19AutomobilesCars & Mobility1.58×
20Personal financeBusiness & Career1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tesla Motors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tesla Motors audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.81×
PatriotismCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tesla Motors audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
CreativityOPEN0.76×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

See Tesla Motors audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tesla Motors over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tesla-motors-9857” · Methodology