A data profile of the people who buy, follow and care about Ekstra Bladet in Denmark — modelled from more than twelve digital signal sources. Ekstra Bladet has an estimated audience of 4,425,000 people in Denmark.
Ekstra Bladet has an estimated audience of 4,425,000 people in Denmark. 54.9% are female, 45.1% are male, average age 43.2. Top brand affinities: Baccarat.
Top brand affinities include Baccarat, with strongest over-indexing on Baccarat (1.57× the country average).
Demographically, the Ekstra Bladet audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Ekstra Bladet fan in Denmark is balanced, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Baccarat.
The key figures that characterise the Ekstra Bladet profile in Denmark.
54.9% are female, 45.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.2 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Ekstra Bladet audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 71.9% |
| Sweden | 3.5% |
| Greece | 2.8% |
The strongest cross-interests of the Ekstra Bladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baccarat | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.09× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Mindfulness | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Indulgence | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Ekstra Bladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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