A data profile of the people who buy, follow and care about Horsens Folkeblad in Denmark — modelled from more than twelve digital signal sources. Horsens Folkeblad has an estimated audience of 818,406 people in Denmark.
Horsens Folkeblad has an estimated audience of 818,406 people in Denmark. 56.5% are female, 43.5% are male, average age 45.4. Top brand affinities: Elgiganten, Peugeot 208, Sauna, Hatchback, Lego.
Top brand affinities include Elgiganten, Peugeot 208, Sauna, with strongest over-indexing on Elgiganten (1.55× the country average).
Demographically, the Horsens Folkeblad audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Horsens Folkeblad fan in Denmark is more female, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Horsens Folkeblad profile in Denmark.
56.5% are female, 43.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.4 |
| Estimated audience size | 818,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 32% |
The strongest cross-interests of the Horsens Folkeblad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peugeot 208 | Cars & Mobility | 3.71× | ||
| 02 | Off-road vehicle | Cars & Mobility | 3.71× | ||
| 03 | Peugeot 2008 | Cars & Mobility | 3.71× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 3.71× | ||
| 05 | Antique car | Cars & Mobility | 3.19× | ||
| 06 | Family car | Cars & Mobility | 2.50× | ||
| 07 | Hatchback | Cars & Mobility | 2.29× | ||
| 08 | Sauna | Home & Garden | 2.17× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 2.00× | ||
| 10 | Hypermarket | Shopping | 1.98× | ||
| 11 | Sustainable energy | Home & Garden | 1.92× | ||
| 12 | Lawn mower | Home & Garden | 1.90× | ||
| 13 | Air conditioning | Technology & Electronics | 1.84× | ||
| 14 | Vacuum cleaner | Home & Garden | 1.74× | ||
| 15 | Heat pump | Home & Garden | 1.72× | ||
| 16 | Lego | Kids & Family | 1.67× | ||
| 17 | HVAC | Home & Garden | 1.66× | ||
| 18 | Hardware store | Home & Garden | 1.56× | ||
| 19 | Elgiganten | Shopping | 1.55× | ||
| 20 | Motorboat | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.76× | |
| Family Orientation | CONSERVATISM | 1.60× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Creativity | OPEN | 0.86× | |
| Mindfulness | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Horsens Folkeblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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