A data profile of the people who buy, follow and care about Berlingske in Denmark — modelled from more than twelve digital signal sources. Berlingske has an estimated audience of 4,425,000 people in Denmark.
Berlingske has an estimated audience of 4,425,000 people in Denmark. 54.2% are female, 45.8% are male, average age 44.6. Top brand affinities: Baccarat, The Wall Street Journal, McKinsey & Company, The Ocean Race, America's Cup.
Top brand affinities include Baccarat, The Wall Street Journal, McKinsey & Company, with strongest over-indexing on Baccarat (1.56× the country average).
Demographically, the Berlingske audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Berlingske fan in Denmark is balanced, around 44.6 years old, with strong Indulgence tendencies and a notable affinity for Baccarat.
The key figures that characterise the Berlingske profile in Denmark.
54.2% are female, 45.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 44.6 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
The strongest cross-interests of the Berlingske audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Ocean Race | Sports | 1.62× | ||
| 02 | McKinsey & Company | Business & Career | 1.59× | ||
| 03 | America's Cup | Sports | 1.59× | ||
| 04 | Baccarat | Games | 1.56× | ||
| 05 | The Wall Street Journal | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Sustainability | BALANCE | 1.27× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Pet Ownership | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Berlingske. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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