A data profile of the people who buy, follow and care about Jyllands-Posten in Denmark — modelled from more than twelve digital signal sources. Jyllands-Posten has an estimated audience of 4,425,000 people in Denmark.
Jyllands-Posten has an estimated audience of 4,425,000 people in Denmark. 53.6% are female, 46.4% are male, average age 46.5. Top brand affinities: Bob Dylan, Children's rights, Metallica, Leonard Cohen, Baccarat.
Top brand affinities include Bob Dylan, Children's rights, Metallica, with strongest over-indexing on Bob Dylan (1.52× the country average).
Demographically, the Jyllands-Posten audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Jyllands-Posten fan in Denmark is balanced, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Bob Dylan.
The key figures that characterise the Jyllands-Posten profile in Denmark.
53.6% are female, 46.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 46.5 |
| Estimated audience size | 4,425,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 40% |
The strongest cross-interests of the Jyllands-Posten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HSBC | Business & Career | 2.05× | ||
| 02 | IMAX | Movies & TV | 1.71× | ||
| 03 | Internet & Social Media | 1.71× | |||
| 04 | Michelle Obama | Politics & Society | 1.60× | ||
| 05 | Children's rights | Kids & Family | 1.59× | ||
| 06 | Baccarat | Games | 1.57× | ||
| 07 | The Ocean Race | Sports | 1.56× | ||
| 08 | Bob Dylan | Music & Radio | 1.52× | ||
| 09 | Leonard Cohen | Music & Radio | 1.52× | ||
| 10 | Paid content | Internet & Social Media | 1.52× | ||
| 11 | Metallica | Music & Radio | 1.51× | ||
| 12 | America's Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Sustainability | BALANCE | 1.26× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Jyllands-Posten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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