Jyllands-Posten Audience in Germany
A data profile of the people who buy, follow and care about Jyllands-Posten in Germany — modelled from more than twelve digital signal sources. Jyllands-Posten has an estimated audience of 252,249 people in Germany.
The average Jyllands-Posten fan in Germany is 46.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dexter (TV series), The Handmaid's Tale, 24 (TV series), with strongest over-indexing on Dexter (TV series) (2.13× the country average).
Demographically, the Jyllands-Posten audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 16 regions tracked by Rascasse.
The typical Jyllands-Posten fan in Germany is balanced, around 46.0 years old, with strong Sports Activity tendencies and a notable affinity for Dexter (TV series).
At a glance
The key figures that characterise the Jyllands-Posten profile in Germany.
Search interest · 12-month trend
Audience demographics of Jyllands-Posten
53.0% are female, 47.0% are male, average age 46.0.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 46.0 |
| Estimated audience size | 252,249 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 34% | |
| 50+ | 26% |
Geography
Where the Jyllands-Posten audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 2.32× | |
| 02 | Hamburg | ~7K | 1.23× | |
| 03 | Mecklenburg-Vorpommern | ~6K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~60K | 1.07× | |
| 05 | Sachsen | ~10K | 0.99× | |
| 06 | Niedersachsen | ~20K | 0.96× | |
| 07 | Thüringen | ~6K | 0.96× | |
| 08 | Hessen | ~20K | 0.90× | |
| 09 | Bremen | ~2K | 0.90× | |
| 10 | Sachsen-Anhalt | ~6K | 0.89× | |
| 11 | Rheinland-Pfalz | ~10K | 0.88× | |
| 12 | Brandenburg | ~7K | 0.84× | |
| 13 | Berlin | ~9K | 0.83× | |
| 14 | Saarland | ~2K | 0.79× | |
| 15 | Bayern | ~30K | 0.75× | |
| 16 | Baden-Württemberg | ~30K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Jyllands-Posten audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Handmaid's Tale | Movies & TV | 2.87× | ||
| 02 | Brooklyn Nine-Nine | Movies & TV | 2.46× | ||
| 03 | 24 (TV series) | Movies & TV | 2.17× | ||
| 04 | Dexter (TV series) | Movies & TV | 2.13× | ||
| 05 | Maje | Shopping | 1.73× | ||
| 06 | And Other Stories | Shopping | 1.66× | ||
| 07 | Bones (TV series) | Movies & TV | 1.57× |
Personality of the Jyllands-Posten audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.20× | |
| Pet Ownership | JOY | 1.14× | |
| Design Affinity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 1.00× | |
| Pet Ownership | JOY | 1.14× |
Frequently asked questions
How many fans does Jyllands-Posten have in Germany?
Jyllands-Posten has an estimated audience of 252,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jyllands-Posten fans?
53.0% of Jyllands-Posten fans are female, 47.0% are male, with an average age of 46.0 years.
Which brands do Jyllands-Posten fans like most?
Jyllands-Posten fans show strongest brand affinity for Dexter (TV series) (2.13×), The Handmaid's Tale (2.87×), and 24 (TV series) (2.17×) over the country average.
Where do Jyllands-Posten fans live in Germany?
Jyllands-Posten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Jyllands-Posten fans also like?
Beyond Jyllands-Posten itself, the audience over-indexes on The Handmaid's Tale (2.87×), 24 (TV series) (2.17×), Maje (1.73×), and And Other Stories (1.66×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in Germany
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- Die Welt (5,917,769)
See Jyllands-Posten audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jyllands-Posten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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