Jyllands-Posten Audience in Germany
Jyllands-Posten has an estimated audience of 253,769 people in Germany. 53.0% are female, 47.0% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DEFCON (video game), The Defender, Yakuza: Dead Souls, Hungarian Defence Force, National Defence University of Malaysia.
The average Jyllands-Posten fan in Germany is 46.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DEFCON (video game), The Defender, Yakuza: Dead Souls, with strongest over-indexing on DEFCON (video game) (3.11× the country average). Demographically, the Jyllands-Posten audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Jyllands-Posten fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 46.0 |
| Estimated audience size | 253,769 |
Audience persona
The typical Jyllands-Posten fan in Germany is balanced, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for DEFCON (video game).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,909 | 1.1× |
| Bayern | 31,078 | 0.76× |
| Baden-Württemberg | 26,359 | 0.76× |
| Niedersachsen | 24,229 | 0.98× |
| Schleswig-Holstein | 21,007 | 2.31× |
| Hessen | 17,634 | 0.91× |
| Sachsen | 11,727 | 0.94× |
| Rheinland-Pfalz | 11,561 | 0.91× |
| Berlin | 9,915 | 0.87× |
| Hamburg | 7,372 | 1.29× |
| Brandenburg | 6,510 | 0.83× |
| Thüringen | 5,761 | 0.89× |
| Sachsen-Anhalt | 5,475 | 0.83× |
| Mecklenburg-Vorpommern | 5,437 | 1.12× |
| Saarland | 1,996 | 0.64× |
| Bremen | 1,856 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DEFCON (video game) | 3.11× | Games |
| The Defender | 1.65× | Movies & TV |
| Yakuza: Dead Souls | 2.04× | Games |
| Hungarian Defence Force | 4.37× | Politics & Society |
| National Defence University of Malaysia | 3.42× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.23 |
| Sports Activity | POWER | 1.41 |
| Pet Ownership | JOY | 1.2 |
| Mindfulness | BALANCE | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 37.1% |
| Japan | 18.8% |
| Brazil | 8.6% |
See Jyllands-Posten audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Jyllands-Posten have in Germany?
Jyllands-Posten has an estimated audience of 253,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jyllands-Posten fans?
53.0% of Jyllands-Posten fans are female, 47.0% are male, with an average age of 46.0 years.
Which brands do Jyllands-Posten fans like most?
Jyllands-Posten fans show strongest brand affinity for DEFCON (video game) (3.11×), The Defender (1.65×), and Yakuza: Dead Souls (2.04×) over the country average.
Where do Jyllands-Posten fans live in Germany?
Jyllands-Posten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,909), Bayern (reach 31,078), and Baden-Württemberg (reach 26,359). These three regions account for the largest share of the active audience.
What other brands do Jyllands-Posten fans also like?
Beyond Jyllands-Posten itself, the audience over-indexes on The Defender (1.65×), Yakuza: Dead Souls (2.04×), Hungarian Defence Force (4.37×), and National Defence University of Malaysia (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jyllands-Posten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.