And Other Stories Audience in Germany
And Other Stories has an estimated audience of 719,760 people in Germany. 70.3% are female, 29.7% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Home Interiors, Horse & Rider, COS, Horse training.
The average And Other Stories fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Home Interiors, Horse & Rider, with strongest over-indexing on Tagesschau (4.06× the country average). Demographically, the And Other Stories audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of And Other Stories fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 33.1 |
| Estimated audience size | 719,760 |
Audience persona
The typical And Other Stories fan in Germany is more female, around 33.1 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,786 | 1.04× |
| Bayern | 153,909 | 1.33× |
| Baden-Württemberg | 100,968 | 1.03× |
| Berlin | 79,650 | 2.47× |
| Hessen | 76,504 | 1.39× |
| Niedersachsen | 54,408 | 0.78× |
| Hamburg | 43,532 | 2.68× |
| Rheinland-Pfalz | 27,905 | 0.77× |
| Schleswig-Holstein | 25,238 | 0.98× |
| Sachsen | 16,317 | 0.46× |
| Brandenburg | 13,178 | 0.59× |
| Sachsen-Anhalt | 6,238 | 0.33× |
| Mecklenburg-Vorpommern | 6,170 | 0.45× |
| Thüringen | 6,046 | 0.33× |
| Bremen | 5,546 | 0.9× |
| Saarland | 4,067 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 4.06× | Movies & TV |
| Home Interiors | 5.94× | Home & Garden |
| Horse & Rider | 5.37× | Pets & Animals |
| COS | 6.54× | Shopping |
| Horse training | 4.72× | Pets & Animals |
| Danish design | 5.32× | Home & Garden |
| JYSK | 4.32× | Home & Garden |
| Equine nutrition | 5.09× | Pets & Animals |
| Pony | 5.15× | Pets & Animals |
| Horse breeding | 3.8× | Pets & Animals |
| Maisons du Monde | 7.03× | Home & Garden |
| Isabel Marant | 6.67× | Fashion & Accessoires |
| Pattern (sewing) | 4.87× | Home & Garden |
| Woolworths | 3.8× | Shopping |
| Bonprix | 3.18× | Shopping |
| Harry Potter | 1.74× | Movies & TV |
| Galatasaray S.K. | 2.71× | Sports |
| S.Oliver | 4.79× | Fashion & Accessoires |
| Sustainable clothing | 5.18× | Fashion & Accessoires |
| Obedience school | 3.5× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| Design Affinity | PREMIUM | 1.51 |
| Creativity | OPEN | 1.48 |
| Individualism | JOY | 1.39 |
| Urban Lifestyle | OPEN | 1.32 |
| Career Orientation | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.2% |
| United Kingdom | 17.8% |
| United States | 14.8% |
See And Other Stories audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does And Other Stories have in Germany?
And Other Stories has an estimated audience of 719,760 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of And Other Stories fans?
70.3% of And Other Stories fans are female, 29.7% are male, with an average age of 33.1 years.
Which brands do And Other Stories fans like most?
And Other Stories fans show strongest brand affinity for Tagesschau (4.06×), Home Interiors (5.94×), and Horse & Rider (5.37×) over the country average.
Where do And Other Stories fans live in Germany?
And Other Stories fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,786), Bayern (reach 153,909), and Baden-Württemberg (reach 100,968). These three regions account for the largest share of the active audience.
What other brands do And Other Stories fans also like?
Beyond And Other Stories itself, the audience over-indexes on Home Interiors (5.94×), Horse & Rider (5.37×), COS (6.54×), and Horse training (4.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for And Other Stories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.