Rascasse Audience Intelligence

And Other Stories Target Market in Germany

A data profile of the people who buy, follow and care about And Other Stories in Germany — modelled from more than twelve digital signal sources. And Other Stories has an estimated audience of 712,881 people in Germany.

#25among Fashion in Germany#1143among Brand in Germany#258in Shopping

The average And Other Stories fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Home Interiors, Horse & Rider, with strongest over-indexing on Tagesschau (4.06× the country average).

Demographically, the And Other Stories audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical And Other Stories fan in Germany is more female, around 33.1 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the And Other Stories profile in Germany.

Audience size
713K
in Germany
Gender
70.3%♀
29.7% male
Age
33.1
average years
Country rank
#8713
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of And Other Stories

70.3% are female, 29.7% are male, average age 33.1.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for And Other Stories audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age33.1
Estimated audience size712,881
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the And Other Stories audience in Germany
Age bracketShare%
16-1934%
20-2923%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

11.6%

of the worldwide And Other Stories audience comes from Germany.

Worldwide audience distribution share by country for And Other Stories
CountryShare
France21.2%
United Kingdom17.7%
United States14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the And Other Stories audience in Germany is strongest.

Fig. 05

Top regions by affinity

And Other Stories customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K2.64×
02Berlin~80K2.41×
03Hessen~80K1.37×
04Bayern~200K1.31×
05Nordrhein-Westfalen~200K1.03×
06Baden-Württemberg~100K1.00×
07Schleswig-Holstein~30K0.98×
08Bremen~6K0.96×
09Rheinland-Pfalz~30K0.78×
10Niedersachsen~50K0.76×
11Brandenburg~10K0.62×
12Saarland~5K0.53×
13Mecklenburg-Vorpommern~7K0.51×
14Sachsen~20K0.49×
15Thüringen~8K0.41×
16Sachsen-Anhalt~7K0.40×
Fig. 06

Affinity by region

Affinity by region — And Other Stories, Germany
0.40×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the And Other Stories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for And Other Stories audience
#·InterestCategoryAffinity×
01Maisons du MondeHome & Garden7.03×
02Isabel MarantFashion & Accessoires6.67×
03COSShopping6.54×
04Home InteriorsHome & Garden5.94×
05Horse & RiderPets & Animals5.37×
06Danish designHome & Garden5.32×
07Sustainable clothingFashion & Accessoires5.18×
08PonyPets & Animals5.15×
09Equine nutritionPets & Animals5.09×
10Pattern (sewing)Home & Garden4.87×
11S.OliverFashion & Accessoires4.79×
12Horse trainingPets & Animals4.72×
13JYSKHome & Garden4.32×
14Terraced houseHome & Garden4.24×
15TagesschauMovies & TV4.06×
16Horse breedingPets & Animals3.80×
17WoolworthsShopping3.80×
18Obedience schoolPets & Animals3.50×
19BonprixShopping3.18×
20Galatasaray S.K.Sports2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the And Other Stories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by And Other Stories audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.77×
Design AffinityPREMIUM1.70×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by And Other Stories audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.28×
Social Media UsageJOY0.36×
Need for SecurityCONSERVATISM0.36×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is And Other Stories's target market in Germany?

And Other Stories's target market in Germany covers an estimated 712,881 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of And Other Stories customers?

70.3% of the And Other Stories audience are female, 29.7% are male, with an average age of 33.1 years.

03

Which brands do And Other Stories fans like most?

And Other Stories fans show strongest brand affinity for Tagesschau (4.06×), Home Interiors (5.94×), and Horse & Rider (5.37×) over the country average.

04

Where do And Other Stories fans live in Germany?

And Other Stories fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do And Other Stories fans also like?

Beyond And Other Stories itself, the audience over-indexes on Home Interiors (5.94×), Horse & Rider (5.37×), COS (6.54×), and Horse training (4.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Germany

See And Other Stories audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for And Other Stories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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