Rascasse Audience Intelligence

And Other Stories Target Market in United States

A data profile of the people who buy, follow and care about And Other Stories in United States — modelled from more than twelve digital signal sources. And Other Stories has an estimated audience of 909,834 people in United States.

#23among Fashion in United States#2579among Brand in United States#391in Shopping

The average And Other Stories fan in United States is 32.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Chloe (film), COS, Equinox, with strongest over-indexing on Chloe (film) (34.09× the country average).

Demographically, the And Other Stories audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical And Other Stories fan in United States is more female, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for Chloe (film).

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the And Other Stories profile in United States.

Audience size
910K
in United States
Gender
79.2%♀
20.8% male
Age
32.4
average years
Country rank
#25209
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of And Other Stories

79.2% are female, 20.8% are male, average age 32.4.

Fig. 02

Gender split

79.2%
Female
20.8%
Male
Demographic split for And Other Stories audience in United States
MetricValue
Female79.2%
Male20.8%
Average age32.4
Estimated audience size909,834
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the And Other Stories audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

14.8%

of the worldwide And Other Stories audience comes from United States.

Worldwide audience distribution share by country for And Other Stories
CountryShare
France21.2%
United Kingdom17.7%
United States14.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the And Other Stories audience in United States is strongest.

Fig. 05

Top regions by affinity

And Other Stories customers by region in United States
#RegionReachAffinity×
01New York~300K5.87×
02Washington, District of Columbia~10K4.10×
03New Jersey~60K2.53×
04Massachusetts~40K2.33×
05California~200K1.93×
06Connecticut~20K1.86×
07Washington~30K1.49×
08Illinois~40K1.37×
09Rhode Island~4K1.30×
10Vermont~2K1.23×
11Oregon~10K1.22×
12Virginia~30K1.15×
13Maine~4K1.14×
14Utah~9K1.12×
15Maryland~20K1.08×
16Pennsylvania~30K1.04×
17Minnesota~10K0.98×
18Colorado~10K0.96×
19New Hampshire~3K0.89×
20Georgia~20K0.85×
21North Carolina~20K0.81×
22Alaska~2K0.81×
23Delaware~2K0.77×
24North Dakota~1K0.77×
25Montana~2K0.76×
26Hawaii~3K0.75×
27South Dakota~2K0.75×
28Tennessee~10K0.72×
29Michigan~20K0.71×
30Texas~50K0.70×
31South Carolina~9K0.68×
32Wisconsin~9K0.68×
33Idaho~3K0.67×
34West Virginia~3K0.66×
35Ohio~20K0.65×
36Missouri~9K0.64×
37New Mexico~3K0.63×
38Nebraska~3K0.63×
39Alabama~8K0.61×
40Florida~40K0.60×
41Louisiana~7K0.60×
42Nevada~5K0.60×
43Kansas~4K0.60×
44Arkansas~4K0.59×
45Mississippi~4K0.59×
46Iowa~4K0.56×
47Arizona~10K0.55×
48Oklahoma~6K0.55×
49Indiana~9K0.54×
50Kentucky~6K0.54×
Fig. 06

Affinity by region

Affinity by region — And Other Stories, United States
0.54×1.00×5.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the And Other Stories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for And Other Stories audience
#·InterestCategoryAffinity×
01SessùnFashion & Accessoires69.48×
02MajeShopping35.16×
03Chloe (film)Movies & TV34.09×
04sandroFashion & Accessoires31.06×
05COSShopping26.08×
06Reiss (brand)Fashion & Accessoires16.86×
07Moda OperandiFashion & Accessoires12.44×
08ZimmermannHome & Garden11.33×
09Maison MargielaFashion & Accessoires10.93×
10LoftHome & Garden10.92×
11EquinoxPolitics & Society10.91×
12Aerie (American Eagle Outfitters)Brand5.67×
13AritziaFashion & Accessoires4.71×
14Free PeopleFashion & Accessoires4.20×
15Fashion NovaShopping3.64×
16DesignerHome & Garden3.60×
17AnthropologieShopping3.30×
18Order (business)Business & Career2.97×
19Macy'sShopping2.05×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the And Other Stories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by And Other Stories audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.44×
Luxury OrientationPREMIUM1.83×
SustainabilityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by And Other Stories audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.80×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is And Other Stories's target market in United States?

And Other Stories's target market in United States covers an estimated 909,834 people, concentrated in New York and California.

02

What is the gender split and age of And Other Stories customers?

79.2% of the And Other Stories audience are female, 20.8% are male, with an average age of 32.4 years.

03

Which brands do And Other Stories fans like most?

And Other Stories fans show strongest brand affinity for Chloe (film) (34.09×), COS (26.08×), and Equinox (10.91×) over the country average.

04

Where do And Other Stories fans live in United States?

And Other Stories fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and New Jersey (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do And Other Stories fans also like?

Beyond And Other Stories itself, the audience over-indexes on COS (26.08×), Equinox (10.91×), Maje (35.16×), and Aerie (American Eagle Outfitters) (5.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See And Other Stories audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for And Other Stories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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