And Other Stories Audience in United States

And Other Stories logo

And Other Stories has an estimated audience of 915,599 people in United States. 79.2% are female, 20.8% are male, average age 32.4. Top regions: New York, California, Texas. Top brand affinities: COS, Chloe (film), Gala, Equinox, Maje.

The average And Other Stories fan in United States is 32.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include COS, Chloe (film), Gala, with strongest over-indexing on COS (26.08× the country average). Demographically, the And Other Stories audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of And Other Stories fans

Demographic split for And Other Stories audience in United States
MetricValue
Female79.2%
Male20.8%
Average age32.4
Estimated audience size915,599

Audience persona

The typical And Other Stories fan in United States is more female, around 32.4 years old, with strong Quality Awareness tendencies and a notable affinity for COS.

Top regions in United States

Top regions ranked by reach for And Other Stories in United States
RegionReachAffinity
New York307,8436.02×
California210,8282.09×
Texas57,5520.73×
New Jersey57,4072.47×
Massachusetts44,1602.45×
Illinois43,3221.42×
Florida37,1720.6×
Pennsylvania32,4841.05×
Washington28,7891.57×
Virginia26,3191.18×
Georgia24,2790.86×
North Carolina23,1900.84×
Ohio18,1590.64×
Connecticut17,2321.88×
Maryland16,9241.08×
Michigan16,2860.68×
Colorado14,1870.98×
Minnesota12,6440.96×
Oregon12,5681.2×
Tennessee12,5520.68×
Washington, District of Columbia11,9374.34×
Utah9,7621.19×
Arizona9,7370.52×
Wisconsin9,1580.66×
South Carolina8,9670.65×
Missouri8,6660.59×
Indiana8,0630.48×
Alabama7,0580.55×
Louisiana5,8100.49×
Kentucky4,6380.4×
Nevada4,6160.52×
Rhode Island4,0601.39×
Oklahoma3,8140.38×
Maine3,5611.09×
Kansas3,2320.45×
Iowa2,9220.39×
Arkansas2,8910.38×
New Hampshire2,8830.8×
Hawaii2,5170.64×
Idaho2,2700.49×
Vermont2,0211.26×
Nebraska2,0170.44×
Mississippi1,9170.25×
New Mexico1,7720.39×
Delaware1,5140.6×
Montana1,3770.54×
West Virginia1,1040.26×
Alaska1,0810.55×
South Dakota5720.27×
Wyoming5560.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for And Other Stories audience
BrandAffinityCategory
COS26.08×Shopping
Chloe (film)34.09×Movies & TV
Gala38.85×News
Equinox10.91×Politics & Society
Maje35.16×Shopping
Yahoo!ショッピング3.67×
Loft10.92×Home & Garden
Aerie (American Eagle Outfitters)5.67×
Maison Margiela10.93×Fashion & Accessoires
sandro31.06×Fashion & Accessoires
Reiss (brand)16.86×Fashion & Accessoires
Fashion Nova3.64×Shopping
Food1.65×Food & Beverages
Sessùn69.48×Fashion & Accessoires
Moda Operandi12.44×Fashion & Accessoires
Designer3.6×Home & Garden
Aritzia4.71×Fashion & Accessoires
Free People4.2×Fashion & Accessoires
Zimmermann11.33×Home & Garden
Order (business)2.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by And Other Stories audience
TraitClusterScore
Quality AwarenessPREMIUM2.37
Early Adopter MentalityPOWER2.05
Luxury OrientationPREMIUM1.87
Design AffinityPREMIUM1.83
TraditionCONSERVATISM1.68
MindfulnessBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for And Other Stories
CountryShare
France21.2%
United Kingdom17.8%
United States14.8%

See And Other Stories audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does And Other Stories have in United States?

And Other Stories has an estimated audience of 915,599 people in United States, concentrated in New York and California.

What is the gender split and age of And Other Stories fans?

79.2% of And Other Stories fans are female, 20.8% are male, with an average age of 32.4 years.

Which brands do And Other Stories fans like most?

And Other Stories fans show strongest brand affinity for COS (26.08×), Chloe (film) (34.09×), and Gala (38.85×) over the country average.

Where do And Other Stories fans live in United States?

And Other Stories fans in United States are most concentrated in New York (reach 307,843), California (reach 210,828), and Texas (reach 57,552). These three regions account for the largest share of the active audience.

What other brands do And Other Stories fans also like?

Beyond And Other Stories itself, the audience over-indexes on Chloe (film) (34.09×), Gala (38.85×), Equinox (10.91×), and Maje (35.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for And Other Stories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.