Rascasse Audience Intelligence

Zimmermann Audience in United States

A data profile of the people who buy, follow and care about Zimmermann in United States — modelled from more than twelve digital signal sources. Zimmermann has an estimated audience of 2,339,440 people in United States.

#5820among Topic in United States#728in Home & Garden

The average Zimmermann fan in United States is 30.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Kookai, Bec and Bridge, COS, with strongest over-indexing on Kookai (99.09× the country average).

Demographically, the Zimmermann audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zimmermann fan in United States is more female, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Kookai.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zimmermann profile in United States.

Audience size
2.3M
in United States
Gender
83.3%♀
16.7% male
Age
30.9
average years
Country rank
#12560
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zimmermann fans

83.3% are female, 16.7% are male, average age 30.9.

Fig. 02

Gender split

83.3%
Female
16.7%
Male
Demographic split for Zimmermann audience in United States
MetricValue
Female83.3%
Male16.7%
Average age30.9
Estimated audience size2,339,440
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Zimmermann audience in United States
Age bracketShare%
16-1941%
20-2925%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Zimmermann audience comes from United States.

Worldwide audience distribution share by country for Zimmermann
CountryShare
Australia24.0%
United States22.0%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zimmermann audience in United States is strongest.

Fig. 05

Top regions by affinity

Zimmermann fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K4.08×
02Hawaii~30K3.01×
03California~700K2.77×
04New Jersey~100K2.41×
05Florida~300K2.00×
06Washington, District of Columbia~10K1.97×
07Connecticut~40K1.78×
08Massachusetts~80K1.73×
09Nevada~30K1.52×
10Washington~70K1.49×
11Texas~200K1.24×
12Virginia~60K1.07×
13Illinois~80K1.06×
14Georgia~80K1.06×
15New Hampshire~9K0.99×
16Arizona~50K0.97×
17Rhode Island~7K0.97×
18Maryland~40K0.94×
19Alaska~4K0.90×
20Tennessee~40K0.89×
21Pennsylvania~70K0.86×
22North Carolina~60K0.86×
23Vermont~4K0.86×
24Maine~7K0.83×
25North Dakota~4K0.83×
26Louisiana~20K0.82×
27South Dakota~4K0.82×
28Delaware~5K0.81×
29Oregon~20K0.80×
30Montana~5K0.80×
31South Carolina~30K0.79×
32Colorado~30K0.78×
33Alabama~20K0.76×
34Idaho~9K0.76×
35West Virginia~8K0.75×
36Kansas~10K0.73×
37Utah~20K0.72×
38Ohio~50K0.71×
39Mississippi~10K0.71×
40Michigan~40K0.70×
41Arkansas~10K0.70×
42New Mexico~8K0.70×
43Nebraska~8K0.69×
44Oklahoma~20K0.68×
45Minnesota~20K0.67×
46Kentucky~20K0.64×
47Iowa~10K0.63×
48Missouri~20K0.61×
49Wisconsin~20K0.60×
50Indiana~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Zimmermann, United States
0.57×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zimmermann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zimmermann audience
#·InterestCategoryAffinity×
01Bec and BridgeFashion & Accessoires131.32×
02KookaiFashion & Accessoires99.09×
03For Love & LemonsFashion & Accessoires43.30×
04COSShopping31.99×
05Cotton OnFashion & Accessoires22.44×
06Moda OperandiFashion & Accessoires17.98×
07Isabel MarantFashion & Accessoires17.62×
08DepopFashion & Accessoires17.22×
09Vivienne WestwoodFashion & Accessoires15.49×
10Maison MargielaFashion & Accessoires14.69×
11Princess PollyFashion & Accessoires11.32×
12EquinoxPolitics & Society10.91×
13Luxury LifestyleShopping9.77×
14Rugby unionSports7.72×
15Fashion NovaShopping6.11×
16AnthropologieShopping5.55×
17Rugby leagueSports4.69×
18NordstromShopping4.40×
19President of the United StatesPolitics & Society4.29×
20NFLSports2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zimmermann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zimmermann audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.33×
Design AffinityPREMIUM2.40×
IndulgenceJOY2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zimmermann audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.58×
DIY MentalityTHRILL0.66×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zimmermann have in United States?

Zimmermann has an estimated audience of 2,339,440 people in United States, concentrated in California and New York.

02

What is the gender split and age of Zimmermann fans?

83.3% of Zimmermann fans are female, 16.7% are male, with an average age of 30.9 years.

03

Which brands do Zimmermann fans like most?

Zimmermann fans show strongest brand affinity for Kookai (99.09×), Bec and Bridge (131.32×), and COS (31.99×) over the country average.

04

Where do Zimmermann fans live in United States?

Zimmermann fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zimmermann fans also like?

Beyond Zimmermann itself, the audience over-indexes on Bec and Bridge (131.32×), COS (31.99×), Depop (17.22×), and Cotton On (22.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Zimmermann audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zimmermann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →