Zimmermann Audience in United States

Zimmermann logo

Zimmermann has an estimated audience of 2,339,440 people in United States. 83.3% are female, 16.7% are male, average age 30.9. Top regions: California, New York, Florida. Top brand affinities: Kookai, Bec and Bridge, COS, Cotton On, Depop.

The average Zimmermann fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kookai, Bec and Bridge, COS, with strongest over-indexing on Kookai (99.09× the country average). Demographically, the Zimmermann audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Zimmermann fans

Demographic split for Zimmermann audience in United States
MetricValue
Female83.3%
Male16.7%
Average age30.9
Estimated audience size2,339,440

Audience persona

The typical Zimmermann fan in United States is more female, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Kookai.

Top regions in United States

Top regions ranked by reach for Zimmermann in United States
RegionReachAffinity
California782,8273.04×
New York631,7444.83×
Florida359,2542.27×
Texas266,7341.33×
New Jersey167,8182.82×
Illinois88,1781.13×
Washington80,0291.71×
Georgia75,0001.04×
Massachusetts74,6011.62×
Virginia70,1911.23×
Pennsylvania69,7890.89×
North Carolina60,3780.86×
Arizona47,5881×
Connecticut41,3801.76×
Michigan41,0640.67×
Maryland39,1500.97×
Ohio36,8670.51×
Hawaii35,2293.5×
Tennessee31,8680.68×
Nevada30,2681.34×
South Carolina25,1630.71×
Colorado25,0050.68×
Louisiana23,7690.79×
Minnesota21,3790.64×
Alabama21,0720.64×
Oregon20,8550.78×
Missouri19,6300.52×
Indiana17,7200.41×
Washington, District of Columbia17,3012.46×
Wisconsin16,1380.46×
Utah14,0260.67×
Oklahoma13,2720.51×
Kentucky12,2450.42×
Kansas9,1000.49×
Arkansas8,4820.44×
Mississippi8,4340.44×
New Hampshire7,2520.79×
Iowa6,2200.32×
Idaho5,7020.49×
Rhode Island5,6440.76×
New Mexico4,7450.4×
Maine4,1780.5×
Delaware3,6500.57×
Nebraska3,6040.31×
Montana2,8570.44×
West Virginia2,3650.22×
Vermont1,9530.48×
Wyoming1,9130.55×
South Dakota1,6920.31×
Alaska1,5730.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zimmermann audience
BrandAffinityCategory
Kookai99.09×Fashion & Accessoires
Bec and Bridge131.32×Fashion & Accessoires
COS31.99×Shopping
Cotton On22.44×Fashion & Accessoires
Depop17.22×Fashion & Accessoires
Isabel Marant17.62×Fashion & Accessoires
For Love & Lemons43.3×Fashion & Accessoires
Fashion Nova6.11×Shopping
Equinox10.91×Politics & Society
Luxury Lifestyle9.77×Shopping
Princess Polly11.32×Fashion & Accessoires
Nordstrom4.4×Shopping
Rugby league4.69×Sports
Moda Operandi17.98×Fashion & Accessoires
Maison Margiela14.69×Fashion & Accessoires
Rugby union7.72×Sports
Vivienne Westwood15.49×Fashion & Accessoires
Oscar D'León116.6×Music & Radio
President of the United States4.29×Politics & Society
Anthropologie5.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zimmermann audience
TraitClusterScore
Luxury OrientationPREMIUM2.82
Quality AwarenessPREMIUM2.69
Design AffinityPREMIUM2.57
SustainabilityBALANCE2.22
TraditionCONSERVATISM1.85
CreativityOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for Zimmermann
CountryShare
Australia24.0%
United States22.0%
United Kingdom8.6%

See Zimmermann audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Zimmermann have in United States?

Zimmermann has an estimated audience of 2,339,440 people in United States, concentrated in California and New York.

What is the gender split and age of Zimmermann fans?

83.3% of Zimmermann fans are female, 16.7% are male, with an average age of 30.9 years.

Which brands do Zimmermann fans like most?

Zimmermann fans show strongest brand affinity for Kookai (99.09×), Bec and Bridge (131.32×), and COS (31.99×) over the country average.

Where do Zimmermann fans live in United States?

Zimmermann fans in United States are most concentrated in California (reach 782,827), New York (reach 631,744), and Florida (reach 359,254). These three regions account for the largest share of the active audience.

What other brands do Zimmermann fans also like?

Beyond Zimmermann itself, the audience over-indexes on Bec and Bridge (131.32×), COS (31.99×), Cotton On (22.44×), and Depop (17.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zimmermann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.