Zimmermann Audience in Germany
Zimmermann has an estimated audience of 448,958 people in Germany. 65.0% are female, 35.0% are male, average age 33.1. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Woolworths, H2O (American band), Princess Polly, Lala Berlin, Cotton On.
The average Zimmermann fan in Germany is 33.1 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Woolworths, H2O (American band), Princess Polly, with strongest over-indexing on Woolworths (15.58× the country average). Demographically, the Zimmermann audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Zimmermann fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 33.1 |
| Estimated audience size | 448,958 |
Audience persona
The typical Zimmermann fan in Germany is more female, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for Woolworths.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 135,429 | 3.11× |
| Nordrhein-Westfalen | 69,530 | 0.71× |
| Bayern | 50,984 | 0.71× |
| Baden-Württemberg | 49,255 | 0.8× |
| Hessen | 27,525 | 0.8× |
| Rheinland-Pfalz | 15,313 | 0.68× |
| Hamburg | 14,957 | 1.47× |
| Berlin | 13,040 | 0.65× |
| Bremen | 11,684 | 3.04× |
| Sachsen-Anhalt | 10,756 | 0.92× |
| Sachsen | 10,668 | 0.48× |
| Schleswig-Holstein | 10,652 | 0.66× |
| Brandenburg | 7,212 | 0.52× |
| Thüringen | 6,751 | 0.59× |
| Mecklenburg-Vorpommern | 3,884 | 0.45× |
| Saarland | 2,164 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woolworths | 15.58× | Shopping |
| H2O (American band) | 27.46× | Music & Radio |
| Princess Polly | 29.88× | Fashion & Accessoires |
| Lala Berlin | 25.43× | Fashion & Accessoires |
| Cotton On | 33.57× | Fashion & Accessoires |
| Showpo | 46.76× | Fashion & Accessoires |
| Kookai | 38.79× | Fashion & Accessoires |
| Bec and Bridge | 67.06× | Fashion & Accessoires |
| Boho-chic | 7.72× | Fashion & Accessoires |
| Kickers | 6.06× | Literature |
| Bohemian style | 8.88× | Fashion & Accessoires |
| My Sister's Keeper (film) | 22.02× | Movies & TV |
| COS | 5.39× | Shopping |
| Arts and music | 1.74× | Arts & Culture |
| Entertainment | 1.58× | Movies & TV |
| Home decorating ideas | 4.92× | Home & Garden |
| Food and drink | 1.57× | Food & Beverages |
| Forever New | 44.71× | Fashion & Accessoires |
| Food | 1.62× | Food & Beverages |
| Maison Margiela | 8.86× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.97 |
| Design Affinity | PREMIUM | 2.6 |
| Luxury Orientation | PREMIUM | 2.2 |
| DIY Mentality | THRILL | 2.15 |
| Sustainability | BALANCE | 2.08 |
| Creativity | OPEN | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 24.0% |
| United States | 22.0% |
| United Kingdom | 8.6% |
See Zimmermann audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Zimmermann have in Germany?
Zimmermann has an estimated audience of 448,958 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Zimmermann fans?
65.0% of Zimmermann fans are female, 35.0% are male, with an average age of 33.1 years.
Which brands do Zimmermann fans like most?
Zimmermann fans show strongest brand affinity for Woolworths (15.58×), H2O (American band) (27.46×), and Princess Polly (29.88×) over the country average.
Where do Zimmermann fans live in Germany?
Zimmermann fans in Germany are most concentrated in Niedersachsen (reach 135,429), Nordrhein-Westfalen (reach 69,530), and Bayern (reach 50,984). These three regions account for the largest share of the active audience.
What other brands do Zimmermann fans also like?
Beyond Zimmermann itself, the audience over-indexes on H2O (American band) (27.46×), Princess Polly (29.88×), Lala Berlin (25.43×), and Cotton On (33.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zimmermann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.