Bohemian style Audience in Germany
Bohemian style has an estimated audience of 2,120,470 people in Germany. 75.8% are female, 24.2% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Textile industry, Reading, Food, Consumer electronics, Arts and music.
The average Bohemian style fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Textile industry, Reading, Food, with strongest over-indexing on Textile industry (8.74× the country average). Demographically, the Bohemian style audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bohemian style fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 35.3 |
| Estimated audience size | 2,120,470 |
Audience persona
The typical Bohemian style fan in Germany is more female, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Textile industry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 512,872 | 1.11× |
| Bayern | 423,289 | 1.24× |
| Baden-Württemberg | 316,389 | 1.09× |
| Hessen | 215,040 | 1.33× |
| Niedersachsen | 214,682 | 1.04× |
| Berlin | 128,623 | 1.36× |
| Rheinland-Pfalz | 114,490 | 1.08× |
| Sachsen | 87,575 | 0.84× |
| Schleswig-Holstein | 73,428 | 0.96× |
| Brandenburg | 52,104 | 0.79× |
| Hamburg | 51,920 | 1.08× |
| Thüringen | 40,691 | 0.75× |
| Sachsen-Anhalt | 38,962 | 0.71× |
| Mecklenburg-Vorpommern | 33,778 | 0.83× |
| Saarland | 26,279 | 1.01× |
| Bremen | 13,849 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Textile industry | 8.74× | Fashion & Accessoires |
| Reading | 2.04× | Literature |
| Food | 1.88× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Arts and music | 1.74× | Arts & Culture |
| TikTok | 2.05× | Internet & Social Media |
| Boho-chic | 5.57× | Fashion & Accessoires |
| Food and drink | 1.55× | Food & Beverages |
| Shopping | 1.64× | Shopping |
| Movies | 1.7× | Movies & TV |
| Music | 1.58× | Business & Career |
| Harry Potter | 1.74× | Movies & TV |
| Clothing | 1.59× | Fashion & Accessoires |
| Design | 1.59× | Home & Garden |
| Euphoria | 2.03× | Movies & TV |
| Bohemianism | 5.93× | Fashion & Accessoires |
| Stranger Things | 2.66× | Movies & TV |
| Unique Gifts | 3.73× | Shopping |
| Photography | 1.78× | Arts & Culture |
| Fitness and wellness | 1.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.73 |
| DIY Mentality | THRILL | 2.26 |
| Design Affinity | PREMIUM | 2.17 |
| Urban Lifestyle | OPEN | 1.84 |
| Individualism | JOY | 1.78 |
| Sports Activity | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 6.4% |
| Italy | 6.3% |
See Bohemian style audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bohemian style have in Germany?
Bohemian style has an estimated audience of 2,120,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bohemian style fans?
75.8% of Bohemian style fans are female, 24.2% are male, with an average age of 35.3 years.
Which brands do Bohemian style fans like most?
Bohemian style fans show strongest brand affinity for Textile industry (8.74×), Reading (2.04×), and Food (1.88×) over the country average.
Where do Bohemian style fans live in Germany?
Bohemian style fans in Germany are most concentrated in Nordrhein-Westfalen (reach 512,872), Bayern (reach 423,289), and Baden-Württemberg (reach 316,389). These three regions account for the largest share of the active audience.
What other brands do Bohemian style fans also like?
Beyond Bohemian style itself, the audience over-indexes on Reading (2.04×), Food (1.88×), Consumer electronics (1.94×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bohemian style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.