Rascasse Audience Intelligence

Bohemian style Audience in Germany

A data profile of the people who buy, follow and care about Bohemian style in Germany — modelled from more than twelve digital signal sources. Bohemian style has an estimated audience of 2,120,470 people in Germany.

#1839among Topic in Germany#174in Fashion & Accessoires

The average Bohemian style fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Textile industry, dB’s, Reading, with strongest over-indexing on Textile industry (8.74× the country average).

Demographically, the Bohemian style audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bohemian style fan in Germany is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Textile industry.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bohemian style profile in Germany.

Audience size
2.1M
in Germany
Gender
75.8%♀
24.2% male
Age
35.3
average years
Country rank
#3159
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bohemian style fans

75.8% are female, 24.2% are male, average age 35.3.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Bohemian style audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age35.3
Estimated audience size2,120,470
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Bohemian style audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Bohemian style audience comes from Germany.

Worldwide audience distribution share by country for Bohemian style
CountryShare
United States26.6%
United Kingdom6.4%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bohemian style audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bohemian style fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.24×
02Hessen~200K1.23×
03Bayern~400K1.16×
04Nordrhein-Westfalen~500K1.08×
05Baden-Württemberg~300K1.08×
06Hamburg~50K1.05×
07Rheinland-Pfalz~100K1.04×
08Niedersachsen~200K1.01×
09Saarland~30K1.01×
10Schleswig-Holstein~70K0.96×
11Mecklenburg-Vorpommern~40K0.95×
12Bremen~20K0.95×
13Brandenburg~60K0.93×
14Sachsen~100K0.92×
15Thüringen~50K0.92×
16Sachsen-Anhalt~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Bohemian style, Germany
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bohemian style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bohemian style audience
#·InterestCategoryAffinity×
01Textile industryFashion & Accessoires8.74×
02BohemianismFashion & Accessoires5.93×
03Boho-chicFashion & Accessoires5.57×
04Unique GiftsShopping3.73×
05HugendubelShopping3.16×
06Stranger ThingsMovies & TV2.66×
07TikTokInternet & Social Media2.05×
08ReadingLiterature2.04×
09Consumer electronicsTechnology & Electronics1.94×
10FoodFood & Beverages1.88×
11PhotographyArts & Culture1.78×
12Arts and musicArts & Culture1.74×
13Harry PotterMovies & TV1.74×
14MoviesMovies & TV1.70×
15ShoppingShopping1.64×
16dB’sMusic & Radio1.61×
17ClothingFashion & Accessoires1.59×
18DesignHome & Garden1.59×
19MusicBusiness & Career1.58×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bohemian style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bohemian style audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.70×
MindfulnessBALANCE2.23×
Pet OwnershipJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bohemian style audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
Quality AwarenessPREMIUM0.66×
Family OrientationCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bohemian style have in Germany?

Bohemian style has an estimated audience of 2,120,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bohemian style fans?

75.8% of Bohemian style fans are female, 24.2% are male, with an average age of 35.3 years.

03

Which brands do Bohemian style fans like most?

Bohemian style fans show strongest brand affinity for Textile industry (8.74×), dB’s (1.61×), and Reading (2.04×) over the country average.

04

Where do Bohemian style fans live in Germany?

Bohemian style fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bohemian style fans also like?

Beyond Bohemian style itself, the audience over-indexes on dB’s (1.61×), Reading (2.04×), Food (1.88×), and Consumer electronics (1.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bohemian style audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bohemian style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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