Rascasse Audience Intelligence

Bohemian style Audience in United States

A data profile of the people who buy, follow and care about Bohemian style in United States — modelled from more than twelve digital signal sources. Bohemian style has an estimated audience of 14,141,406 people in United States.

#1672among Topic in United States#119in Fashion & Accessoires

The average Bohemian style fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boho-chic, TikTok, Gypsy style, with strongest over-indexing on Boho-chic (7.03× the country average).

Demographically, the Bohemian style audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bohemian style fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Boho-chic.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bohemian style profile in United States.

Audience size
14.1M
in United States
Gender
77.8%♀
22.2% male
Age
37.8
average years
Country rank
#2481
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bohemian style fans

77.8% are female, 22.2% are male, average age 37.8.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Bohemian style audience in United States
MetricValue
Female77.8%
Male22.2%
Average age37.8
Estimated audience size14,141,406
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Bohemian style audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Bohemian style audience comes from United States.

Worldwide audience distribution share by country for Bohemian style
CountryShare
United States26.6%
United Kingdom6.4%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bohemian style audience in United States is strongest.

Fig. 05

Top regions by affinity

Bohemian style fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.39×
02California~2M1.17×
03Washington~300K1.14×
04Georgia~500K1.13×
05North Carolina~500K1.12×
06Oklahoma~200K1.11×
07Idaho~80K1.11×
08South Carolina~200K1.08×
09Oregon~200K1.08×
10Arkansas~100K1.08×
11Arizona~300K1.07×
12Alabama~200K1.06×
13Texas~1.5M1.05×
14Nevada~100K1.05×
15Mississippi~100K1.05×
16Florida~1M1.04×
17Virginia~400K1.04×
18Colorado~200K1.04×
19New York~800K1.03×
20Tennessee~300K1.03×
21Louisiana~200K1.03×
22New Mexico~70K1.03×
23Indiana~300K1.02×
24Missouri~200K1.02×
25Hawaii~60K1.01×
26Montana~40K1.01×
27Kentucky~200K1.00×
28Kansas~100K0.99×
29Connecticut~100K0.98×
30Pennsylvania~500K0.97×
31Michigan~400K0.97×
32West Virginia~60K0.97×
33Maine~50K0.97×
34Rhode Island~40K0.96×
35South Dakota~30K0.96×
36Alaska~30K0.96×
37Minnesota~200K0.95×
38Delaware~40K0.95×
39Vermont~20K0.95×
40Illinois~400K0.94×
41Massachusetts~300K0.94×
42Maryland~200K0.94×
43Nebraska~70K0.94×
44New Jersey~300K0.93×
45New Hampshire~50K0.93×
46Washington, District of Columbia~40K0.93×
47North Dakota~30K0.93×
48Ohio~400K0.92×
49Iowa~100K0.90×
50Wisconsin~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Bohemian style, United States
0.89×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bohemian style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bohemian style audience
#·InterestCategoryAffinity×
01Christmas GiftsKids & Family13.31×
02Pineapple Express (film)Movies & TV11.36×
03Gypsy styleFashion & Accessoires8.29×
04Shōjo mangaLiterature7.25×
05Boho-chicFashion & Accessoires7.03×
06BohemianismFashion & Accessoires5.35×
07Handmade CraftsKids & Family4.66×
08Rhianna (singer)Music & Radio4.62×
09Shelter DogsPets & Animals4.28×
10VintageFashion & Accessoires3.50×
11Free PeopleFashion & Accessoires3.42×
12AnthropologieShopping3.14×
13TikTokInternet & Social Media2.42×
14Nordstrom rackFashion & Accessoires2.31×
15ShoesFashion & Accessoires1.97×
16HappinessHealth1.83×
17SupermanMovies & TV1.81×
18BeautyBeauty & Wellness1.75×
19BeveragesFood & Beverages1.74×
20CraftsHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bohemian style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bohemian style audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.12×
IndividualismJOY2.11×
Design AffinityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bohemian style audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
PatriotismCONSERVATISM0.81×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bohemian style have in United States?

Bohemian style has an estimated audience of 14,141,406 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bohemian style fans?

77.8% of Bohemian style fans are female, 22.2% are male, with an average age of 37.8 years.

03

Which brands do Bohemian style fans like most?

Bohemian style fans show strongest brand affinity for Boho-chic (7.03×), TikTok (2.42×), and Gypsy style (8.29×) over the country average.

04

Where do Bohemian style fans live in United States?

Bohemian style fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bohemian style fans also like?

Beyond Bohemian style itself, the audience over-indexes on TikTok (2.42×), Gypsy style (8.29×), Christmas Gifts (13.31×), and Beauty (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bohemian style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemian style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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