Bohemian style Audience in United States

Bohemian style logo

Bohemian style has an estimated audience of 14,141,406 people in United States. 77.8% are female, 22.2% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Boho-chic, TikTok, Gypsy style, Christmas Gifts, Beauty.

The average Bohemian style fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boho-chic, TikTok, Gypsy style, with strongest over-indexing on Boho-chic (7.03× the country average). Demographically, the Bohemian style audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bohemian style fans

Demographic split for Bohemian style audience in United States
MetricValue
Female77.8%
Male22.2%
Average age37.8
Estimated audience size14,141,406

Audience persona

The typical Bohemian style fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Boho-chic.

Top regions in United States

Top regions ranked by reach for Bohemian style in United States
RegionReachAffinity
California1,940,9581.25×
Texas1,261,5541.04×
Florida1,057,7181.1×
New York825,6391.04×
Georgia510,6201.17×
North Carolina496,2251.17×
Illinois477,5951.01×
Pennsylvania476,0311×
Ohio402,7670.92×
Michigan378,4481.02×
Virginia355,9461.03×
Washington355,6831.25×
New Jersey342,1450.95×
Arizona341,9401.18×
Tennessee298,2001.05×
Indiana266,2771.03×
Massachusetts244,7100.88×
Colorado240,8391.08×
Missouri228,8691×
Maryland227,4060.94×
South Carolina222,0501.04×
Alabama213,0901.08×
Minnesota193,6150.96×
Oregon189,6911.17×
Kentucky187,8061.06×
Oklahoma178,1931.13×
Wisconsin178,0420.84×
Louisiana177,1880.97×
Utah156,5041.24×
Nevada153,7151.12×
Connecticut144,1461.02×
Mississippi128,0071.1×
Arkansas126,6421.09×
Iowa101,0880.87×
Kansas99,8270.9×
Idaho82,0611.16×
New Mexico72,2881.02×
Hawaii64,6191.06×
Nebraska59,1030.83×
West Virginia57,6410.88×
Maine46,7880.92×
New Hampshire46,5050.83×
Rhode Island42,0390.93×
Montana40,7421.04×
Washington, District of Columbia39,5390.93×
Delaware32,5140.83×
South Dakota27,8400.85×
Alaska25,1660.83×
North Dakota20,0790.69×
Vermont16,9150.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bohemian style audience
BrandAffinityCategory
Boho-chic7.03×Fashion & Accessoires
TikTok2.42×Internet & Social Media
Gypsy style8.29×Fashion & Accessoires
Christmas Gifts13.31×Kids & Family
Beauty1.75×Beauty & Wellness
Superman1.81×Movies & TV
Shoes1.97×Fashion & Accessoires
Beverages1.74×Food & Beverages
Bohemianism5.35×Fashion & Accessoires
Shelter Dogs4.28×Pets & Animals
Handmade Crafts4.66×Kids & Family
Euphoria1.56×Movies & TV
Happiness1.83×Health
Shōjo manga7.25×Literature
Pineapple Express (film)11.36×Movies & TV
Anthropologie3.14×Shopping
Rhianna (singer)4.62×Music & Radio
Vintage3.5×Fashion & Accessoires
Nordstrom rack2.31×Fashion & Accessoires
Crafts1.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bohemian style audience
TraitClusterScore
SustainabilityBALANCE2.22
Design AffinityPREMIUM2.05
Luxury OrientationPREMIUM1.86
DIY MentalityTHRILL1.83
MindfulnessBALANCE1.69
LGBTQ+ IdentityOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for Bohemian style
CountryShare
United States26.6%
United Kingdom6.4%
Italy6.3%

See Bohemian style audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bohemian style have in United States?

Bohemian style has an estimated audience of 14,141,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Bohemian style fans?

77.8% of Bohemian style fans are female, 22.2% are male, with an average age of 37.8 years.

Which brands do Bohemian style fans like most?

Bohemian style fans show strongest brand affinity for Boho-chic (7.03×), TikTok (2.42×), and Gypsy style (8.29×) over the country average.

Where do Bohemian style fans live in United States?

Bohemian style fans in United States are most concentrated in California (reach 1,940,958), Texas (reach 1,261,554), and Florida (reach 1,057,718). These three regions account for the largest share of the active audience.

What other brands do Bohemian style fans also like?

Beyond Bohemian style itself, the audience over-indexes on TikTok (2.42×), Gypsy style (8.29×), Christmas Gifts (13.31×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemian style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.