Rascasse Audience Intelligence

Bohemianism Audience in United States

A data profile of the people who buy, follow and care about Bohemianism in United States — modelled from more than twelve digital signal sources. Bohemianism has an estimated audience of 12,834,938 people in United States.

#1842among Topic in United States#141in Fashion & Accessoires

The average Bohemianism fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lisa Bonet, Gypsy style, Boho-chic, with strongest over-indexing on Lisa Bonet (16× the country average).

Demographically, the Bohemianism audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bohemianism fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Lisa Bonet.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bohemianism profile in United States.

Audience size
12.8M
in United States
Gender
81.3%♀
18.7% male
Age
36.8
average years
Country rank
#2772
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bohemianism fans

81.3% are female, 18.7% are male, average age 36.8.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Bohemianism audience in United States
MetricValue
Female81.3%
Male18.7%
Average age36.8
Estimated audience size12,834,938
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Bohemianism audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4919%
50+17%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Bohemianism audience comes from United States.

Worldwide audience distribution share by country for Bohemianism
CountryShare
United States31.1%
United Kingdom6.3%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bohemianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Bohemianism fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.74×
02Minnesota~200K1.34×
03Wisconsin~300K1.32×
04Nebraska~80K1.25×
05Utah~100K1.21×
06Vermont~30K1.20×
07Illinois~500K1.15×
08South Dakota~30K1.15×
09North Dakota~30K1.14×
10Oregon~200K1.11×
11Washington~300K1.09×
12South Carolina~200K1.09×
13Montana~40K1.09×
14Massachusetts~300K1.08×
15Kansas~100K1.08×
16Maine~50K1.05×
17Alaska~30K1.05×
18Iowa~100K1.04×
19North Carolina~400K1.03×
20Connecticut~100K1.03×
21Virginia~300K1.01×
22New Hampshire~50K1.01×
23Colorado~200K1.00×
24Oklahoma~100K0.99×
25Idaho~60K0.98×
26California~1.5M0.97×
27Florida~800K0.97×
28Michigan~300K0.96×
29Missouri~200K0.96×
30Pennsylvania~400K0.93×
31Georgia~400K0.93×
32Texas~1M0.92×
33Arkansas~100K0.91×
34New Jersey~300K0.90×
35Ohio~400K0.89×
36Indiana~200K0.89×
37Alabama~200K0.89×
38Washington, District of Columbia~30K0.89×
39Maryland~200K0.88×
40Rhode Island~40K0.88×
41Delaware~30K0.86×
42Arizona~200K0.85×
43Tennessee~200K0.85×
44Louisiana~100K0.85×
45Hawaii~50K0.84×
46West Virginia~50K0.83×
47Mississippi~90K0.81×
48Kentucky~100K0.80×
49Nevada~100K0.77×
50New Mexico~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Bohemianism, United States
0.77×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bohemianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bohemianism audience
#·InterestCategoryAffinity×
01Lisa BonetMovies & TV16.00×
02Gypsy styleFashion & Accessoires10.97×
03Flower childKids & Family6.60×
04Boho-chicFashion & Accessoires5.25×
05Bohemian styleFashion & Accessoires5.09×
06CoachFashion & Accessoires4.31×
07Animal Liberation OrchestraMusic & Radio2.61×
08Men's clothingFashion & Accessoires2.48×
09ChildKids & Family1.85×
10PhilosophyBusiness & Career1.81×
11EducationBusiness & Career1.79×
12WomanKids & Family1.79×
13GiftShopping1.78×
14NatureHome & Garden1.76×
15NBCMovies & TV1.73×
16FoodFood & Beverages1.65×
17Food and drinkFood & Beverages1.64×
18BeveragesFood & Beverages1.62×
19U.S. stateTravel & Leisure1.59×
20CultureLiterature1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bohemianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bohemianism audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.81×
MindfulnessBALANCE1.75×
CreativityOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bohemianism audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
PatriotismCONSERVATISM0.93×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bohemianism have in United States?

Bohemianism has an estimated audience of 12,834,938 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bohemianism fans?

81.3% of Bohemianism fans are female, 18.7% are male, with an average age of 36.8 years.

03

Which brands do Bohemianism fans like most?

Bohemianism fans show strongest brand affinity for Lisa Bonet (16×), Gypsy style (10.97×), and Boho-chic (5.25×) over the country average.

04

Where do Bohemianism fans live in United States?

Bohemianism fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bohemianism fans also like?

Beyond Bohemianism itself, the audience over-indexes on Gypsy style (10.97×), Boho-chic (5.25×), Food and drink (1.64×), and Food (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bohemianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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