Bohemianism Audience in United States

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Bohemianism has an estimated audience of 12,834,938 people in United States. 81.3% are female, 18.7% are male, average age 36.8. Top regions: California, New York, Texas. Top brand affinities: Lisa Bonet, Gypsy style, Boho-chic, Food and drink, Food.

The average Bohemianism fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lisa Bonet, Gypsy style, Boho-chic, with strongest over-indexing on Lisa Bonet (16× the country average). Demographically, the Bohemianism audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bohemianism fans

Demographic split for Bohemianism audience in United States
MetricValue
Female81.3%
Male18.7%
Average age36.8
Estimated audience size12,834,938

Audience persona

The typical Bohemianism fan in United States is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Lisa Bonet.

Top regions in United States

Top regions ranked by reach for Bohemianism in United States
RegionReachAffinity
California1,412,9951×
New York1,289,8741.8×
Texas1,071,7190.97×
Florida855,1640.98×
Illinois512,6401.2×
Pennsylvania408,2820.94×
North Carolina405,6271.05×
Georgia376,3800.95×
Ohio355,6870.9×
Virginia327,0611.05×
Michigan326,6110.97×
New Jersey306,5960.94×
Washington301,4031.17×
Massachusetts277,8851.1×
Wisconsin252,7621.31×
Minnesota244,1441.33×
South Carolina223,4361.16×
Tennessee222,4800.86×
Arizona221,4880.85×
Indiana216,0450.92×
Colorado204,5131.01×
Maryland203,7340.92×
Missouri199,6130.96×
Oregon167,7061.14×
Alabama159,8790.89×
Oklahoma143,3171.01×
Utah142,0861.24×
Louisiana139,7220.84×
Kentucky133,2510.83×
Connecticut131,3631.02×
Iowa110,4581.04×
Kansas108,4071.07×
Nevada96,7640.78×
Arkansas92,3630.87×
Mississippi80,3090.76×
Nebraska75,6121.17×
Idaho61,8850.96×
New Hampshire49,8290.99×
Maine47,3031.03×
Hawaii47,1830.86×
New Mexico45,2310.7×
West Virginia43,7210.73×
Montana36,2421.02×
Washington, District of Columbia36,1360.94×
Rhode Island34,1450.84×
South Dakota32,6181.1×
North Dakota28,3881.08×
Delaware28,2160.8×
Vermont26,9231.19×
Alaska26,5540.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bohemianism audience
BrandAffinityCategory
Lisa Bonet16×Movies & TV
Gypsy style10.97×Fashion & Accessoires
Boho-chic5.25×Fashion & Accessoires
Food and drink1.64×Food & Beverages
Food1.65×Food & Beverages
Child1.85×Kids & Family
Bohemian style5.09×Fashion & Accessoires
Education1.79×Business & Career
Beverages1.62×Food & Beverages
Men's clothing2.48×Fashion & Accessoires
Coach4.31×Fashion & Accessoires
Nature1.76×Home & Garden
Woman1.79×Kids & Family
Culture1.58×Literature
Gift1.78×Shopping
Philosophy1.81×Business & Career
Flower child6.6×Kids & Family
NBC1.73×Movies & TV
U.S. state1.59×Travel & Leisure
Animal Liberation Orchestra2.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bohemianism audience
TraitClusterScore
SustainabilityBALANCE1.85
TraditionCONSERVATISM1.78
DIY MentalityTHRILL1.45
CreativityOPEN1.44
Luxury OrientationPREMIUM1.39
MindfulnessBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Bohemianism
CountryShare
United States31.1%
United Kingdom6.3%
Australia4.9%

See Bohemianism audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bohemianism have in United States?

Bohemianism has an estimated audience of 12,834,938 people in United States, concentrated in California and New York.

What is the gender split and age of Bohemianism fans?

81.3% of Bohemianism fans are female, 18.7% are male, with an average age of 36.8 years.

Which brands do Bohemianism fans like most?

Bohemianism fans show strongest brand affinity for Lisa Bonet (16×), Gypsy style (10.97×), and Boho-chic (5.25×) over the country average.

Where do Bohemianism fans live in United States?

Bohemianism fans in United States are most concentrated in California (reach 1,412,995), New York (reach 1,289,874), and Texas (reach 1,071,719). These three regions account for the largest share of the active audience.

What other brands do Bohemianism fans also like?

Beyond Bohemianism itself, the audience over-indexes on Gypsy style (10.97×), Boho-chic (5.25×), Food and drink (1.64×), and Food (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.